Hy-Brid Lifts announces strategic partnership with ASKO
Equipment

Hy-Brid Lifts announces strategic partnership with ASKO

Hy-Brid Lifts, an industry leader in high-quality, low-level access equipment, announces they have entered into a strategic partnership with ASKO, which is acquiring a majority stake in the company.

“The next chapter for Hy-Brid Lifts has started with this partnership with ASKO. We see this as a great opportunity for our customers as we will be bringing new products to the market, accelerating R&D and increasing our sales and service support,” said Jay Sugar, CEO and President of Hy-Brid Lifts.

ASKO is headquartered in Turkey and operates in the construction machinery, agricultural machinery, energy and technology sectors through its eight companies and subsidiaries. ASKO currently owns ELS Lift, which produces a range of scissor lifts, vertical mast lifts and boom lifts; and MST Construction Machinery, which produces telehandlers and dirt equipment. This partnership will increase the Hy-Brid Lifts product offering and provide working capital for accelerated growth in all areas.

“We are very excited to welcome Hy-Brid Lifts and its skilled employees into the ASKO family. With Hy-Brid Lifts’ track record of producing innovative high-quality products and having an established dealer network, this investment fits into ASKO’s strategy to become a global player and expand in North America,” said Sami Konukoğlu, Founder and Chairman of the Board of ASKO.

Hy-Brid Lifts is a brand of Custom Equipment LLC. Hy-Brid Lifts engineers and manufactures all-purpose lifts in electric, self-propelled and push-around models. The low-level lifts offer exceptional capabilities in a heavy-duty but lightweight design, are easy to maneuver and reach working heights up to 25 feet. Contractors and maintenance technicians can use them from start to finish for a wide range of applications in industries as diverse as construction, drywall, electrical, HVAC, painting and plumbing, industrial manufacturing and facility maintenance.

Hy-Brid Lifts, an industry leader in high-quality, low-level access equipment, announces they have entered into a strategic partnership with ASKO, which is acquiring a majority stake in the company.“The next chapter for Hy-Brid Lifts has started with this partnership with ASKO. We see this as a great opportunity for our customers as we will be bringing new products to the market, accelerating R&D and increasing our sales and service support,” said Jay Sugar, CEO and President of Hy-Brid Lifts.ASKO is headquartered in Turkey and operates in the construction machinery, agricultural machinery, energy and technology sectors through its eight companies and subsidiaries. ASKO currently owns ELS Lift, which produces a range of scissor lifts, vertical mast lifts and boom lifts; and MST Construction Machinery, which produces telehandlers and dirt equipment. This partnership will increase the Hy-Brid Lifts product offering and provide working capital for accelerated growth in all areas.“We are very excited to welcome Hy-Brid Lifts and its skilled employees into the ASKO family. With Hy-Brid Lifts’ track record of producing innovative high-quality products and having an established dealer network, this investment fits into ASKO’s strategy to become a global player and expand in North America,” said Sami Konukoğlu, Founder and Chairman of the Board of ASKO.Hy-Brid Lifts is a brand of Custom Equipment LLC. Hy-Brid Lifts engineers and manufactures all-purpose lifts in electric, self-propelled and push-around models. The low-level lifts offer exceptional capabilities in a heavy-duty but lightweight design, are easy to maneuver and reach working heights up to 25 feet. Contractors and maintenance technicians can use them from start to finish for a wide range of applications in industries as diverse as construction, drywall, electrical, HVAC, painting and plumbing, industrial manufacturing and facility maintenance.

Next Story
Resources

Ajmera Realty launches tree drive on Environment Day

Ajmera Realty & Infra India marked World Environment Day with a large-scale tree plantation initiative—Plant-with-Purpose—across its projects in Mumbai and Bangalore. The drive was inaugurated at Ajmera Manhattan and Ajmera Greenfinity in Wadala, with senior company officials and residents in attendance. The campaign encourages residents to embrace eco-conscious, self-reliant lifestyles by growing useful plants and trees within their communities. Horticulture expert Devendra Bhekar guided residents on creating and maintaining green spaces. Ajmera Realty planted over 500 trees..

Next Story
Resources

Twaron®-reinforced tyre powers Brunel’s solar race car

Teijin Aramid’s Twaron® with circular content will debut in Bridgestone’s race tyres for the 2025 Bridgestone World Solar Challenge, supporting the Brunel Solar Team’s Nuna 13 car. This marks the first use of the recycled-content aramid in a high-performance race tyre. The Twaron®-reinforced belts help enhance durability, reduce rolling resistance, and maintain lightweight strength—critical for the 3,000-km solar race across Australia. Bridgestone combines this with ENLITENTM tech and other recycled inputs to maximise environmental and performance outcomes. Teijin Aramid, a..

Next Story
Building Material

Kamdhenu Paints launches new wood coating range

Kamdhenu Paints has launched a comprehensive premium wood coating range designed for both interior and exterior applications. The collection includes high-performance solutions like Kamwood 2K PU for a rich matt or high-gloss finish, Kamwood 1K PU for clarity and stain protection, and the Kamwood Melamyne system for a smooth, durable finish. Also featured are Kamwood Wood Stains, which enhance wood grains with vibrant colour, and NC Sanding Sealer for high-build grain filling. The range is supported by Kamwood Thinners for ease of application and optimal finish. Saurabh Agarwal, MD, ..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?