Mumbai builders woo rich with golf courses
Real Estate

Mumbai builders woo rich with golf courses

Mumbai and its surrounding areas are getting some lung space finally with a number of builders showcasing new projects for the rich by throwing in features like golf courses and other sports facilities. The financial capital, unlike Delhi-NCR and cities in south India, has no golf course-linked real estate communities due to lack of space and exorbitant land prices.

Currently, Mumbai has only three 18-hole golf facilities — the ones at United Services Club and Willington Sports Club in south Mumbai and Bombay Presidency Golf Course in Chembur. Builders believe restricted membership to these clubs set up around 1930 will encourage super-rich clients to consider their projects on the outskirts of the city as a vacation home option.

Developers, having sensed the increasingly evolved tastes among buyers, are using differentiating strategies to sell projects. Exposure to international home concepts among many of India's well-traveled property buyers is raising the bar on differentiation in residential projects here as well.

Lifestyle aspirations have risen, and there's a lot of demand for theme housing projects, says Santhosh Kumar, CEO - Operations, Jones Lang LaSalle India. Sports, in general, and golf, in particular, are a recurring concept among India's more affluent home buyers, he said. Golf is fast becoming a status symbol and lifestyle statement for India's super-rich. Golf courses that are large, flawlessly landscaped and regularly maintained add to the living comfort and premium value of residential projects.

Mumbai and its surrounding areas are getting some lung space finally with a number of builders showcasing new projects for the rich by throwing in features like golf courses and other sports facilities. The financial capital, unlike Delhi-NCR and cities in south India, has no golf course-linked real estate communities due to lack of space and exorbitant land prices. Currently, Mumbai has only three 18-hole golf facilities — the ones at United Services Club and Willington Sports Club in south Mumbai and Bombay Presidency Golf Course in Chembur. Builders believe restricted membership to these clubs set up around 1930 will encourage super-rich clients to consider their projects on the outskirts of the city as a vacation home option. Developers, having sensed the increasingly evolved tastes among buyers, are using differentiating strategies to sell projects. Exposure to international home concepts among many of India's well-traveled property buyers is raising the bar on differentiation in residential projects here as well. Lifestyle aspirations have risen, and there's a lot of demand for theme housing projects, says Santhosh Kumar, CEO - Operations, Jones Lang LaSalle India. Sports, in general, and golf, in particular, are a recurring concept among India's more affluent home buyers, he said. Golf is fast becoming a status symbol and lifestyle statement for India's super-rich. Golf courses that are large, flawlessly landscaped and regularly maintained add to the living comfort and premium value of residential projects.

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