CASE Construction launches dealership facility in Bihar

CASE Construction, a brand of CNH Industrial, strengthened its distribution network in Bihar with the opening of a new dealership facility Patliputra Earthmover, near Didarganj in Patna. Spread across 10,000 sq ft, this facility is the largest CASE India footprint in Bihar. Patliputra Earthmover will serve customers across North Bihar with additional branches at Motihari, Darbhanga, Saharsa, Purnia, Muzaffarpur, Bhagalpur and Begusarai.

CASE, currently, has a strong and widespread network across India through 74 dealers with more than 250 touch points. With this launch, in addition to the existing dealer footprint in Gaya, Aurangabad and Bihar Sharif, customers will have the option to engage with CASE across Bihar at 12 locations.

Commenting on the network expansion, Raunak Varma, Country Manager-India, CNH Industrial said, “East India, especially Bihar is a strategically important area for us. With the opening of this new facility, we will be able to offer our best-in-class products and customer support to a larger audience and strengthen our presence in this region.”

“The new facility will house CASE Construction’s wide range of construction equipment. As a dealer partner, it is our mission to preserve the brand values and develop the business by ensuring the availability of CASE brand equipment and spare parts for our customers in this region,” added Kaushal Kishore Sharma, Patliputra Earthmover.