CASE Construction Equipment, a brand of CNH, has appointed Sachin Tare as Director – Manufacturing to lead manufacturing operations at its Pithampur facility near Indore, Madhya Pradesh. In his new role, Tare will focus on improving operational efficiency, quality and productivity while supporting the company’s growth in India and global markets.

Tare brings over three decades of experience across manufacturing, supply chain, operations and business transformation in the engineering and automotive sectors. He spent nearly 30 years with Mahindra & Mahindra, where he held leadership positions spanning procurement, supply chain, logistics and manufacturing. Before joining CASE, he served as Assistant Vice President – Operations at BirlaNu Ltd. (formerly HIL Ltd.), leading initiatives in capacity expansion, operational transformation, Greenfield projects and new product industrialisation.

CASE’s Pithampur facility has been central to the company’s India operations for more than three decades. The manufacturing hub serves the Asia Pacific region, producing Made-in-India construction equipment for domestic and export markets across more than 100 countries.

Commenting on his appointment, Sachin Tare, Director – Manufacturing, CASE Construction Equipment, said, “I am excited to join CASE Construction Equipment at a time when India’s construction equipment industry is witnessing strong momentum driven by infrastructure growth. I look forward to working with the team to deliver cutting-edge equipment engineered in India for India and the world while advancing manufacturing excellence across our operations.”

With a legacy dating back to 1842, CASE has been present in India since 1989. The company has maintained leadership in the vibratory compactor segment while strengthening its position in the backhoe loader market through continuous innovation and customer-focused solutions.

Manufactured at the Pithampur facility, CASE’s equipment caters to domestic and international markets, reinforcing India’s role in the company’s global manufacturing strategy. As the company expands its presence in the country, it continues to focus on delivering reliable and high-performance equipment under its ‘CASE Ka Bharosa’ commitment.