DLF Ltd, India's largest real estate firm by market capitalisation, has recorded a landmark achievement by selling all 1,164 luxury units in its newly launched DLF Privana North project in Gurugram, fetching approximately Rs 11 billion within just one week of launch.

The luxury project forms part of the 116-acre DLF Privana township located in Sectors 76 and 77. Spanning 17.7 acres, DLF Privana North includes 1,152 four-bedroom flats and 12 penthouses across six towers, each rising to 50 storeys—DLF’s tallest residential buildings to date.

According to Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, the project “embodies expansive living, privacy in the sky and breathtaking views”. The overwhelming response, he noted, reflects both the trust in DLF’s brand and the strong demand for premium real estate from domestic and global buyers.

Sources indicated that DLF is investing around Rs 5.5 billion in developing this project. Privana North is the third residential phase of the township, following the sell-outs of Privana West and Privana South, which generated combined sales of Rs 12.8 billion.

In May 2024, DLF sold 795 flats for Rs 5.59 billion in three days at Privana West. Earlier, in January 2024, it sold 1,113 luxury apartments worth Rs 7.2 billion in Privana South, all within three days of launch.

DLF recorded a 44 per cent rise in annual bookings to Rs 21.22 billion in FY25, compared to Rs 14.78 billion in FY24. The firm has set FY26 guidance between Rs 20–22 billion, with over Rs 17 billion worth of housing launches planned.

Its ultra-luxury project, The Dahlias in DLF Phase 5, has also seen robust demand, with Rs 13.74 billion worth of bookings generated last fiscal.

On the financial front, DLF’s net profit surged to Rs 4.37 billion in FY25, up from Rs 2.72 billion the previous year. Total income grew to Rs 8.99 billion, compared to Rs 6.96 billion in FY24.

Since inception, DLF has delivered over 185 real estate projects covering more than 352 million square feet, with 280 million square feet of development potential across segments. Its annuity portfolio exceeds 45 million square feet, comprising commercial and retail assets.

DLF continues to drive forward with a strategic blend of luxury launches, well-planned townships, and premium offerings tailored to rising demand in India’s high-end housing segment.