Since the Covid- 19 pandemic hit India, Godrej & Boyce, the Godrej Group's flagship company, announced that its business, Godrej Interio, India's leading furniture brand in the home and institutional segments, has revealed that home storage has been the highest selling category through online sales. The firm also stated that its Interio subsidiary is aiming for a 40% increase in online sales via its own D2C platform by F.Y.22, with a further 30% increase expected over the next two years. Godrej Interio has been investing substantially in essential digital technologies, automation, and processes to develop a powerful, genuinely omni-channel, ubiquitous furniture brand with the greatest presence across the country, in keeping with the worldwide trend in the furniture retail sector. Godrej Interio implemented ‘Robotic Process Automation' in the backend to automate procedures, resulting in faster communication because many team members worked from home. It also used technology to lower the cost of connecting with all stakeholders as well as the cost of the supply chain. On the front end, the firm implemented cutting-edge digital capabilities such as visual search on its website to assist clients in selecting the ideal product for their living spaces. Godrej Interio also introduced artificial intelligence (AI), which analyses designs, materials, and geometrics and recommends items depending on people's home configurations. Consumers may zoom in on goods and engage with store employees using the 360-degree walkthrough of the store. In addition, the firm has implemented a 3D configurator, which allows customers and sales representatives to personalise goods and preview how the space will appear before committing to a purchase. Subodh Mehta, Senior Vice President (B2C), Godrej Interio said “The pandemic has pushed brands to improve their online shopping experience for consumers with a renewed thrust to seamlessly integrate technology. Taking cognizance of this change in consumer behaviour, we at Godrej Interio have blended our digital and retail stores to deliver a complete Omni-channel experience to our customers by increasing our penetration through online channels. Our retail strategy has taken a little diversion of bringing in moredigital tools at the point of sale to make consumer’s decision-making journey easier. We are also increasing the delivery points from 2,000 pin codes to 5,000 pin codes. Godrej Interio intends to integrate all of its dealers into the e-commerce platform so that clients may place orders directly with the company and have them delivered to any area of the country via its dealers. Moving forward, it also intends to include the ‘Consumer Internet of Things' (CIOT) into its products. Godrej Interio was also named India's Most Desirable Brand Award 2021 by Trust Research Advisory in the area of Furniture Retail earlier this month. The brand has jumped from 186th place in 2020 to 38th place this year.