Godrej Security Solutions To Ramp Up Its Digital Presence

03 Nov 2021 CW Team

Godrej & Boyce, the Godrej Group's flagship firm, said that Godrej Security Solutions has seen a 30% rise in monthly active consumers on its retail site, as well as a 30% increase on marketplaces. This has resulted in a 42 percent increase in monthly online purchases over the previous year. In the following three years, the company wants to increase internet sales by 50%.

Godrej Security Solutions continues to invest in its digital platforms as customer behaviour changed throughout the epidemic. The company is currently focusing on creating an ecosystem and developing an app that will provide users access to and control over their security equipment via their smartphones, as well as a customer care module after the sale. In the next three years, it will continue to strengthen its digital presence and accelerate its digital strategy in order to seize new possibilities and digital client segments.

In the post-pandemic context, the Company will continue to use its ‘Phygital' model, as the trend toward digital commerce is projected to continue. By empanelling channel partners in 100 Tier 3 and Tier 4 towns, it wants to increase its reach and ensure that its products are available in every corner of the country.

During the second wave of the pandemic in the nation, the Company's monthly online sales increased by around 30%. Products in the home lockers area, followed by video door phones and home cameras, were top sales for the company as clients navigated through these difficult times. According to Godrej Security Solutions' new study, the 'Cocoon Effect on Home and Health Security,' India's' security gap' is currently experiencing a dramatic shift, as consumers take major responsibility for their home and health security.

Also read

https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/ms-dhoni-invests-in-interior-design-solutions-company/30537

Infrastructure Transport

07 Apr 2026

Large Format Store Planned At M G Road Metro Station

M G Road station in Bengaluru is set to host the city’s first large-format commercial and experience space, with planning led by Bangalore Metro Rail Corporation Limited. BMRCL has invited proposals to develop and operate a central business district destination at the Purple?Pink Line interchange. The plan positions the station as a commercial hub designed to serve a broad commuter base across the city. The proposal is part of a broader effort to activate transit nodes commercially. Tender documents set a minimum monthly rental of Rs 0.944 million (mn), inclusive of GST, for the large-format..

Government Cancels Auction Of Eleven Critical Mineral Blocks

The government has cancelled the auction of 11 critical and strategic mineral blocks after receiving a poor investor response and failing to attract a sufficient number of qualified bidders. The decision represents a setback to plans to ramp up domestic exploration and production of critical minerals amid global supply chain disruptions and rising demand for materials used in clean energy and advanced technologies. The mines ministry issued an annulment notice setting out the reasons for the cancellations. The annulment notice indicated that the auction process for five mineral blocks was canc..

Gujarat Pushes Biogas Growth With 193 Operational Units

Gujarat has operationalised 193 biogas plants across the state and is planning to add 60 more units as part of a broader push to scale up clean and sustainable energy solutions. The existing plants, established under various government-supported schemes, process organic waste including cattle dung and agricultural residue to produce biogas and a nutrient-rich slurry. The output is mainly used for cooking and other energy needs in rural and semi-urban communities, while also improving local waste management practices. The Gujarat Energy Development Agency (GEDA) is leading the initiative and is..