+
Godrej Security Solutions To Ramp Up Its Digital Presence
Interiors

Godrej Security Solutions To Ramp Up Its Digital Presence

Godrej & Boyce, the Godrej Group's flagship firm, said that Godrej Security Solutions has seen a 30% rise in monthly active consumers on its retail site, as well as a 30% increase on marketplaces. This has resulted in a 42 percent increase in monthly online purchases over the previous year. In the following three years, the company wants to increase internet sales by 50%.

Godrej Security Solutions continues to invest in its digital platforms as customer behaviour changed throughout the epidemic. The company is currently focusing on creating an ecosystem and developing an app that will provide users access to and control over their security equipment via their smartphones, as well as a customer care module after the sale. In the next three years, it will continue to strengthen its digital presence and accelerate its digital strategy in order to seize new possibilities and digital client segments.

In the post-pandemic context, the Company will continue to use its ‘Phygital' model, as the trend toward digital commerce is projected to continue. By empanelling channel partners in 100 Tier 3 and Tier 4 towns, it wants to increase its reach and ensure that its products are available in every corner of the country.

During the second wave of the pandemic in the nation, the Company's monthly online sales increased by around 30%. Products in the home lockers area, followed by video door phones and home cameras, were top sales for the company as clients navigated through these difficult times. According to Godrej Security Solutions' new study, the 'Cocoon Effect on Home and Health Security,' India's' security gap' is currently experiencing a dramatic shift, as consumers take major responsibility for their home and health security.

Also read

Godrej & Boyce, the Godrej Group's flagship firm, said that Godrej Security Solutions has seen a 30% rise in monthly active consumers on its retail site, as well as a 30% increase on marketplaces. This has resulted in a 42 percent increase in monthly online purchases over the previous year. In the following three years, the company wants to increase internet sales by 50%.Godrej Security Solutions continues to invest in its digital platforms as customer behaviour changed throughout the epidemic. The company is currently focusing on creating an ecosystem and developing an app that will provide users access to and control over their security equipment via their smartphones, as well as a customer care module after the sale. In the next three years, it will continue to strengthen its digital presence and accelerate its digital strategy in order to seize new possibilities and digital client segments.In the post-pandemic context, the Company will continue to use its ‘Phygital' model, as the trend toward digital commerce is projected to continue. By empanelling channel partners in 100 Tier 3 and Tier 4 towns, it wants to increase its reach and ensure that its products are available in every corner of the country.During the second wave of the pandemic in the nation, the Company's monthly online sales increased by around 30%. Products in the home lockers area, followed by video door phones and home cameras, were top sales for the company as clients navigated through these difficult times. According to Godrej Security Solutions' new study, the 'Cocoon Effect on Home and Health Security,' India's' security gap' is currently experiencing a dramatic shift, as consumers take major responsibility for their home and health security.Also readhttps://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/ms-dhoni-invests-in-interior-design-solutions-company/30537

Related Stories

Gold Stories

Next Story
Infrastructure Transport

97 Per Cent Of Rongjeng-Mangsang-Adokgre Road Nears Completion

Deputy Chief Minister in-charge of public works Prestone Tynsong said in Shillong on 26 August that 97 per cent physical progress had been achieved on the ongoing Rongjeng-Mangsang-Adokgre road being constructed under the Non-Lapsable Central Pool of Resources (NLCPR). He noted the project was sanctioned in 2017 and that the stipulated time for completion had been 24 months from issue of the final work order. The deputy chief minister informed the assembly that the government had decided to include the remaining work under a World Bank project. In reply to a query from Rongjeng MLA Jim M Sangm..

Next Story
Infrastructure Transport

First TBM Starts Digging Five Point Three Kilometre Tunnel Under SGNP

The Goregaon-Mulund Link Road (GMLR) Phase three (B) project has reached a key milestone as the first tunnel boring machine (TBM) began excavation of the first of two tunnels beneath the Sanjay Gandhi National Park (SGNP). The machine, named Tulsi, started cutting a five point three kilometre bore that will link Dadasaheb Phalke Chitranagari in Goregaon East with Amar Nagar in Mulund West. Officials issued a statement noting the commencement of tunnelling work under the protected green belt. The twin tunnels are being constructed using mechanised tunnelling methods that aim to limit surface di..

Next Story
Infrastructure Transport

UP Approves Two Expressways And Rs 240 bn Infrastructure Push

The Uttar Pradesh Cabinet approved a series of infrastructure and industrial investment proposals totalling Rs 240 billion (Rs 240 bn), including two major expressway projects, a manufacturing and logistics cluster in Sultanpur and incentives for 11 industrial projects across the state. The decisions, taken at a meeting chaired by Chief Minister Yogi Adityanath, underline the state government’s focus on expanding road connectivity around emerging industrial hubs while attracting manufacturing investment to districts beyond major urban centres. The approvals cover both greenfield expressway c..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code