Godrej Security Solutions To Ramp Up Its Digital Presence

03 Nov 2021 CW Team

Godrej & Boyce, the Godrej Group's flagship firm, said that Godrej Security Solutions has seen a 30% rise in monthly active consumers on its retail site, as well as a 30% increase on marketplaces. This has resulted in a 42 percent increase in monthly online purchases over the previous year. In the following three years, the company wants to increase internet sales by 50%.

Godrej Security Solutions continues to invest in its digital platforms as customer behaviour changed throughout the epidemic. The company is currently focusing on creating an ecosystem and developing an app that will provide users access to and control over their security equipment via their smartphones, as well as a customer care module after the sale. In the next three years, it will continue to strengthen its digital presence and accelerate its digital strategy in order to seize new possibilities and digital client segments.

In the post-pandemic context, the Company will continue to use its ‘Phygital' model, as the trend toward digital commerce is projected to continue. By empanelling channel partners in 100 Tier 3 and Tier 4 towns, it wants to increase its reach and ensure that its products are available in every corner of the country.

During the second wave of the pandemic in the nation, the Company's monthly online sales increased by around 30%. Products in the home lockers area, followed by video door phones and home cameras, were top sales for the company as clients navigated through these difficult times. According to Godrej Security Solutions' new study, the 'Cocoon Effect on Home and Health Security,' India's' security gap' is currently experiencing a dramatic shift, as consumers take major responsibility for their home and health security.

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