MS Dhoni Invests In Interior Design Solutions Company

21 Oct 2021 CW Team

HomeLane, a home interiors firm, has established a strategic collaboration with Mahindra Singh Dhoni, the former captain of the Indian cricket team. The three-year collaboration has been established. Dhoni will be an equity partner as well as a brand ambassador for the company.

Dhoni will hold ownership in HomeLane and serve as its first brand ambassador, according to the business. However, the nature of Dhoni's investment was not revealed.

"As HomeLane expands into new markets and deepens its presence in its existing 16 cities, its strategic association with MS Dhoni will enable the company to create high decibel visibility and connect with its consumers," the statement said.

HomeLane aims to expand to 25 new tier II and III cities over the next two years, according to the statement, and has set aside Rs 100 crore in marketing spending to support this ambitious expansion.

The firm is collaborating with MS Dhoni on a new campaign that will be unveiled during the IPL season, according to the company.

Tanuj Choudhry, co-founder of HomeLane, stated that the company was founded to provide consumers with easy and transparent access to home interiors wherever in the country, and that this strategic collaboration is a step toward that goal.

Also read:
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/start-up-homelane-raises--50m-in-series-e-round/30409
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/interior-design-vr-startup---flipspaces--raises-funds/30407

Infrastructure Urban

06 Jul 2026

ABS Marine Sees CRISIL Credit Rating Upgrade

ABS Marine Services has secured an upgrade to its long term and short term credit ratings from CRISIL, reflecting improved profitability and revenue growth through long term contracts. CRISIL moved the long term rating from BBB+/Stable to A-/Stable and revised the short term rating from A2 to A2+. The action signals strengthened financial metrics and operational resilience. The company benefited from durable client relationships with firms such as ONGC and Schlumberger. The rating decision followed stronger cash flows and an enlarged bank loan facility, which increased from Rs 3,705 million (m..

Project BRAHMANK Marks 16 Years Of Strategic Roads In Arunachal

Project BRAHMANK is marking 16 years of work to establish strategic road and bridge links across Arunachal Pradesh, maintaining and developing 811 kilometres of roads and nearly 86 bridges that range from small culverts to large steel and arch bridges. These transport links are described as critical for ensuring year-round movement of defence personnel, equipment and essential supplies while improving everyday travel for people in remote villages. The project balances national security requirements with regional development by focusing on reliable access in challenging terrain. Notable enginee..

Longleng CSOs Give One Week Ultimatum Over Two-Lane Highway

Civil society organisations (CSOs) in Longleng district have demanded immediate restoration of the deteriorating Changtongya–Longleng two-lane road and sought a detailed status report on the stalled construction within one week. The demand followed a consultative meeting convened under the Phom Peoples' Council (PPC) to discuss welfare and development concerns. PPC president YB Angam Phom said prolonged non-maintenance had caused hardship to commuters and affected transportation, local commerce and the district's development. The meeting urged authorities to undertake immediate restoration a..