+
MS Dhoni Invests In Interior Design Solutions Company
Interiors

MS Dhoni Invests In Interior Design Solutions Company

HomeLane, a home interiors firm, has established a strategic collaboration with Mahindra Singh Dhoni, the former captain of the Indian cricket team. The three-year collaboration has been established. Dhoni will be an equity partner as well as a brand ambassador for the company.

Dhoni will hold ownership in HomeLane and serve as its first brand ambassador, according to the business. However, the nature of Dhoni's investment was not revealed.

"As HomeLane expands into new markets and deepens its presence in its existing 16 cities, its strategic association with MS Dhoni will enable the company to create high decibel visibility and connect with its consumers," the statement said.

HomeLane aims to expand to 25 new tier II and III cities over the next two years, according to the statement, and has set aside Rs 100 crore in marketing spending to support this ambitious expansion.

The firm is collaborating with MS Dhoni on a new campaign that will be unveiled during the IPL season, according to the company.

Tanuj Choudhry, co-founder of HomeLane, stated that the company was founded to provide consumers with easy and transparent access to home interiors wherever in the country, and that this strategic collaboration is a step toward that goal.

Also read:
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/start-up-homelane-raises--50m-in-series-e-round/30409
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/interior-design-vr-startup---flipspaces--raises-funds/30407

HomeLane, a home interiors firm, has established a strategic collaboration with Mahindra Singh Dhoni, the former captain of the Indian cricket team. The three-year collaboration has been established. Dhoni will be an equity partner as well as a brand ambassador for the company. Dhoni will hold ownership in HomeLane and serve as its first brand ambassador, according to the business. However, the nature of Dhoni's investment was not revealed. As HomeLane expands into new markets and deepens its presence in its existing 16 cities, its strategic association with MS Dhoni will enable the company to create high decibel visibility and connect with its consumers, the statement said. HomeLane aims to expand to 25 new tier II and III cities over the next two years, according to the statement, and has set aside Rs 100 crore in marketing spending to support this ambitious expansion. The firm is collaborating with MS Dhoni on a new campaign that will be unveiled during the IPL season, according to the company. Tanuj Choudhry, co-founder of HomeLane, stated that the company was founded to provide consumers with easy and transparent access to home interiors wherever in the country, and that this strategic collaboration is a step toward that goal. Also read: https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/start-up-homelane-raises--50m-in-series-e-round/30409 https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/interior-design-vr-startup---flipspaces--raises-funds/30407

Related Stories

Gold Stories

Next Story
Infrastructure Urban

Annette Gregg Named WTCA’s First Female CEO

World Trade Centers Association (WTCA) has appointed Annette Gregg as Chief Executive Officer, making her the first woman to lead the organisation in its 57-year history.Gregg assumed the role from October 5 and will lead WTCA from its recently established global headquarters at One World Trade Center in New York City. The association connects more than 300 World Trade Center locations across nearly 100 countries and territories.As CEO, Gregg will provide strategic leadership to WTCA and its global staff, working with the Board of Directors and members to advance business priorities, strengthe..

Next Story
Resources

Isprava Appoints Sanjay Sethi as Strategic Advisor

Isprava Group has appointed Dr Sanjay Sethi as Strategic Advisor to the business, with a focus on Lohono Stays and Isprava Hospitality.Sethi brings more than 37 years of experience across hospitality operations, development, ownership, strategic growth and capital markets. He will work closely with the Group on strategy, growth and the development of its hospitality business.The appointment comes as Isprava Group expands its integrated ecosystem spanning luxury homes, hospitality, private membership and end-to-end homeowner services.Nibhrant Shah, Managing Director & Co-CEO, Isprava Group, sai..

Next Story
Infrastructure Energy

SunBridge BioEnergy Starts Ethanol Production in Seoni

SunBridge BioEnergy, the bioenergy arm of SunBridge Group, has commenced commercial production at its grain-based fuel-grade ethanol manufacturing facility in Seoni, Madhya Pradesh. The Seoni plant has a production capacity of 300 kilolitres per day and a storage capacity of 11,000 kilolitres. Spread across approximately 117,560 sq m, the facility marks SunBridge BioEnergy’s entry into commercial ethanol production. The company is also expanding its ethanol portfolio with a 400 KLD facility in Raipur, Chhattisgarh, which is expected to become operational soon. Once commissioned, SunBridge ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code