+
GROHE expands bathroom offering with Essence ceramics launch
Interiors

GROHE expands bathroom offering with Essence ceramics launch

GROHE has strengthened its bathroom portfolio in India with the launch of the Essence Ceramics Collection, marking its strategic entry into the country’s growing sanitary ceramics segment. The new range expands the existing Essence portfolio and reflects the brand’s move towards offering a more holistic bathroom solution.
The collection includes wall-hung toilets and washbasins designed to integrate seamlessly with the Essence lineup. Combining minimalist aesthetics with advanced hygiene technology, the range is positioned to deliver both functional efficiency and visual harmony for modern Indian homes.
Speaking on the launch, Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said, “We are committed to delivering bathroom spaces that offer reliability, design harmony, and long-term value. With our strengthened ceramics portfolio, GROHE now approaches the bathroom as a complete ecosystem—from sanitaryware and ceramics to basins, fittings, and intelligent water technologies designed for real Indian homes. As a priority market, India shapes the way we innovate and invest. Local manufacturing of the Essence wall-hung toilet is a testament to this focus—enhancing accessibility for Indian consumers while maintaining the superior quality GROHE stands for.”
In the basin category, the range features redesigned profiles with a slim 6 mm thickness and multiple configuration options, including vessel and countertop formats in round and lozenge shapes. The WC lineup is anchored by the GROHE Triple Vortex flush system, which uses three water outlets to ensure thorough bowl cleaning while optimising water consumption.
The Essence Ceramics Collection will be introduced through experiential retail formats and architect-focused engagement across partner stores and LIXIL Studios, reinforcing GROHE’s focus on design-led, hygiene-driven bathroom solutions for the Indian market.

GROHE has strengthened its bathroom portfolio in India with the launch of the Essence Ceramics Collection, marking its strategic entry into the country’s growing sanitary ceramics segment. The new range expands the existing Essence portfolio and reflects the brand’s move towards offering a more holistic bathroom solution.The collection includes wall-hung toilets and washbasins designed to integrate seamlessly with the Essence lineup. Combining minimalist aesthetics with advanced hygiene technology, the range is positioned to deliver both functional efficiency and visual harmony for modern Indian homes.Speaking on the launch, Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said, “We are committed to delivering bathroom spaces that offer reliability, design harmony, and long-term value. With our strengthened ceramics portfolio, GROHE now approaches the bathroom as a complete ecosystem—from sanitaryware and ceramics to basins, fittings, and intelligent water technologies designed for real Indian homes. As a priority market, India shapes the way we innovate and invest. Local manufacturing of the Essence wall-hung toilet is a testament to this focus—enhancing accessibility for Indian consumers while maintaining the superior quality GROHE stands for.”In the basin category, the range features redesigned profiles with a slim 6 mm thickness and multiple configuration options, including vessel and countertop formats in round and lozenge shapes. The WC lineup is anchored by the GROHE Triple Vortex flush system, which uses three water outlets to ensure thorough bowl cleaning while optimising water consumption.The Essence Ceramics Collection will be introduced through experiential retail formats and architect-focused engagement across partner stores and LIXIL Studios, reinforcing GROHE’s focus on design-led, hygiene-driven bathroom solutions for the Indian market.

Related Stories

Gold Stories

Next Story
Real Estate

Peninsula Land launches 19 luxury villas in Pune

Pune’s residential landscape is witnessing a shift as premium homebuyers increasingly seek larger spaces, privacy and independent living options beyond high-rise apartments. Addressing this demand, Peninsula Land Limited, part of the Ashok Piramal Group, has launched AshokVillas, an exclusive collection of 19 premium furnished villas in Gahunje, Pune.The development combines the independence of a standalone home with the convenience and security of a managed residential community. Designed around low-density horizontal living, AshokVillas offers residents private spaces while providing acces..

Next Story
Infrastructure Urban

MyBranch Expands South India Network with 16 Workspace Centres

MyBranch has expanded its South India presence with a 50,000 sq ft flexible workspace network comprising 16 centres across 14 cities in Andhra Pradesh, Karnataka, Tamil Nadu and Telangana.The expansion reflects growing demand for flexible office infrastructure as businesses establish regional teams, satellite offices and operations beyond traditional metropolitan markets. MyBranch’s network spans Bengaluru, Coimbatore, Guntur, Hanamkonda, Hubballi, Hyderabad, Madurai, Mangaluru, Rajahmundry, Salem, Tirupati, Vellore, Vijayawada and Visakhapatnam, with a large office space in Chennai also und..

Next Story
Building Material

Walplast Launches Moisture-Resistant Gypsum Plaster Solutions

Walplast Products Pvt. Ltd. has expanded its HomeSure GypEx portfolio with the launch of GypEx MoistShield and GypEx Gold, two gypsum plaster solutions designed to address moisture-prone applications and improve plastering efficiency.The new products have been developed in response to the growing demand for faster construction processes, improved material performance and consistent surface quality. The solutions aim to simplify interior plastering while addressing specific application requirements across construction environments.“Through HomeSure GypEx MoistShield and GypEx Gold, we are exp..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code