Hansgrohe enters the sanitaryware market

Hansgrohe, the premium brand under Hansgrohe Group, has announced its strategic move into the sanitaryware market, aiming to become a holistic bathroom solution provider. Leveraging its expertise and craftsmanship, Hansgrohe aims to meet evolving consumer preferences by offering complete bathroom solutions from a single source. This expansion aligns with Hansgrohe Group's commitment to consistently deliver exceptional products and services. With its ceramics portfolio, the brand reinforces its dedication to quality, craftsmanship, and sustainable design. Initially, the new range will be available in 70 outlets across 35 cities. Gaurav Malhotra, Managing Director of Hansgrohe India, highlighted the brand's dedication to combining aesthetics and functionality with the new range of Sanitaryware Ceramics. He stated, We help customers create a perfectly coordinated, interactive environment for their personal tastes, redefining comfort, ignoring traditional constraints, and bringing design dreams to life. Hansgrohe's entry into ceramics seeks to provide a harmonious blend of aesthetics and functionality to enhance the daily bathroom experience. The brand's innovations feature clever functions, high-quality materials, and unmatched quality and reliability. The use of valuable resources is done mindfully, with a focus on using natural and recyclable materials to protect the environment. The brand has introduced the Elupura toilet range and the Xelu, Xevolos, and Xuniva washbasin collections. EluPura toilets blend seamlessly into various bathroom ambiences, offering two design variations, round or SoftCube. They feature HygieneEffect glaze to prevent bacterial growth and stain-resistant SmartClean glaze. The rimless variant offers added convenience with AquaHelix flushing technology. In the washbasin category, the Xelu, Xevolos, and Xuniva collections are designed for distinctive user preferences, combining durability and aesthetics for a luxurious bathroom experience. Hansgrohe's ceramics range offers diverse designs and shapes in washbasins and toilets, ensuring compatibility with any bathroom d?cor while incorporating intelligent design and water-efficient technologies to cater to individual preferences with precision.