Ashwin Sheth Group is known for its design-driven innovation, resourceful planning and unwavering focus on quality, which has led to creating meaningful experiences as an endeavour to provide the best to its customers. Since its inception over three decades ago, the group has delivered some of the finest residential, IT, retail and township projects in India and abroad, through resourceful planning, unwavering focus on quality and customer-oriented designs. With 80+ diversified luxury landmark projects across Mumbai and Dubai, including landmarks like BeauMonde in Prabhadevi, Iris Bay in Dubai and Viviana Mall in Thane, the brand has nestled over 25,000 happy families in their dream homes. Ashwin Sheth, Chairman and Managing Director, shares more in conversation with CW.Homebuyers are shifting towards the suburbs in Western and Central Mumbai with a preference for 2 BHKs. How has the Ashwin Sheth Group leveraged this trend?The Ashwin Sheth Group has been well attuned to the evolving preferences of homebuyers in Western and Central Mumbai. In response, we have adapted our project strategies in several ways:Strategic location selection: There has been a focus on acquiring land parcels in areas that offer a perfect blend of connectivity, infrastructure and lifestyle quality. The locations are strategic in providing easy access to social infrastructure such as employment hubs, schools and healthcare facilities that cater to the needs of the modern suburban dweller. 2 BHK-centric designs: Our projects such as 72 West in Andheri, Sheth Montana in Mulund, Sheth Avante in Kanjurmarg and Sheth Zuri in Thane have been enhanced to accommodate the increasing demand for 2 BHK spacious apartments, well-planned projects, less density and functional layouts that meet the requirements of modern families.Amenities and lifestyle features: All our projects have integrated a range of amenities and features that fit into today’s lifestyle requirements, such as landscaped gardens, fitness centres, swimming pools and recreational spaces to enhance the overall quality of life for our residents.Affordability: With competitive pricing strategies, our 2 BHK apartments across Andheri, Thane, Mulund and Kanjurmarg are accessible to a wide range of homebuyers.To read the full story, CLICK HERE.