ServeU Acquires House Keeping in AED 100 Million Strategic Deal

06 Aug 2025 CW Team

Union Properties PJSC (“Union Properties” or “the Company”) (DFM: UPP), through its subsidiary ServeU, has announced the acquisition of House Keeping (LLC), House Keeping Domestic Workers (LLC), and their subsidiary in a transaction valued at AED 100 million.

The acquisition strengthens ServeU’s position as one of the UAE’s leading facilities management (FM) companies, enhancing its capacity to serve diverse sectors including residential, commercial, government and hospitality. With a workforce of over 8,900, ServeU is expanding its operational capabilities with a focus on innovation, sustainability and service excellence.

Eng. Amer Khansaheb, Chief Executive Officer and Board Member of Union Properties PJSC, said: “This acquisition represents a pivotal step in advancing our long-term growth agenda. Integrating a leading manpower and domestic workforce provider into our portfolio not only strengthens ServeU’s operational breadth, but also reinforces our commitment to delivering integrated, people-centric solutions that meet the evolving demands of our clients across sectors.”

House Keeping (LLC), the UAE’s second-largest provider in its category, adds a workforce of 136 housekeeping professionals and nearly 8,700 domestic workers. In FY2024, it recorded revenues of AED 221.1 million and an EBITDA of AED 21.4 million—figures that align closely with ServeU’s strategic priorities of enhancing value, service quality and workforce efficiency.

As per the deal, the acquired companies will retain their brand identity while operating under the full ownership and strategic direction of ServeU. Effective August 2025, the acquisition is expected to contribute approximately 23 per cent to ServeU’s revenue and increase EBITDA by 33 per cent. The model is designed to ensure operational continuity while leveraging ServeU’s infrastructure, leadership and industry alliances to unlock synergies.

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