Supreme Unveils New Brand Identity to Elevate Lifestyle

17 Jun 2025 CW Team

This brand transformation represents more than a visual refresh—it marks a strategic shift in the company’s mission, visual identity and market positioning. The update will be visible across all of Supreme’s digital, social and offline communication platforms.

At the core of the initiative is a renewed focus on purposeful design and a commitment to crafting thoughtfully planned spaces. The brand’s new identity balances legacy and modernity, staying rooted in the values of trust, integrity and craftsmanship while embracing a contemporary design language.

“We’re Supreme and we’re on a mission of elevating lifestyles through a culture of purposeful design. This mission underlines the company’s emphasis on delivering projects that are not just built, but thoughtfully crafted—where every line, material, and space serves a meaningful purpose,” said Sunny Bijlani, Joint MD, Supreme.

Vishal Jumani, Joint MD, Supreme, added, “Our vision is to redefine the Indian real estate landscape by setting new benchmarks in quality, customer experience, and thoughtful design. This website and brand transformation reflect our philosophy of evolution—retaining the trust we’ve earned over four decades while embracing a fresh, design-led outlook that aligns with the aspirations of today’s homebuyers and communities.”

The redesigned logo, rendered in a bold sans-serif font, symbolises strength and clarity. A distinctive architectural arc within the letter ‘P’ echoes Supreme’s design-first philosophy and represents its deep connection to structure and form.

The new website delivers an intuitive, immersive experience with sleek navigation, project showcases and brand insights. It captures Supreme’s identity as a curator of refined design and timeless urban spaces, further establishing its place in the evolving Indian real estate ecosystem.

Supreme, a respected name in Indian real estate with a four-decade legacy, has announced a complete rebranding. The move includes the launch of a new logo and a revamped website, both reflecting the group’s refreshed vision to ‘Elevate Lifestyle’. This brand transformation represents more than a visual refresh—it marks a strategic shift in the company’s mission, visual identity and market positioning. The update will be visible across all of Supreme’s digital, social and offline communication platforms. At the core of the initiative is a renewed focus on purposeful design and a commitment to crafting thoughtfully planned spaces. The brand’s new identity balances legacy and modernity, staying rooted in the values of trust, integrity and craftsmanship while embracing a contemporary design language. “We’re Supreme and we’re on a mission of elevating lifestyles through a culture of purposeful design. This mission underlines the company’s emphasis on delivering projects that are not just built, but thoughtfully crafted—where every line, material, and space serves a meaningful purpose,” said Sunny Bijlani, Joint MD, Supreme. Vishal Jumani, Joint MD, Supreme, added, “Our vision is to redefine the Indian real estate landscape by setting new benchmarks in quality, customer experience, and thoughtful design. This website and brand transformation reflect our philosophy of evolution—retaining the trust we’ve earned over four decades while embracing a fresh, design-led outlook that aligns with the aspirations of today’s homebuyers and communities.” The redesigned logo, rendered in a bold sans-serif font, symbolises strength and clarity. A distinctive architectural arc within the letter ‘P’ echoes Supreme’s design-first philosophy and represents its deep connection to structure and form. The new website delivers an intuitive, immersive experience with sleek navigation, project showcases and brand insights. It captures Supreme’s identity as a curator of refined design and timeless urban spaces, further establishing its place in the evolving Indian real estate ecosystem.

Infrastructure Urban

13 Oct 2025

Daikin Boosts Haryana’s Innovation Push with Rs 10 billion R&D Plan

Japanese multinational Daikin Industries has committed an investment of Rs 10 billion to set up a new research and development centre in Haryana. The proposed facility will focus on advanced technologies and sustainable industrial solutions, marking a significant boost to the state’s innovation and industrial ecosystem. The announcement follows the signing of a Memorandum of Understanding (MoU) in Osaka, Japan, during a visit by a Haryana government delegation held from October 6 to 8. The MoU was signed by Amit Kumar Agrawal, Commissioner and Secretary, Industries and Commerce Department, ..

Building Material

13 Oct 2025

Lloyds Metals to Build Rs 250 billion Steel Plant in Gadchiroli

Lloyds Metals & Energy Limited (LMEL) has announced an investment of Rs 250 billion aimed at transforming Gadchiroli in Maharashtra from a region once associated with the red corridor into a key industrial and growth hub. The company’s plans are centred on establishing an integrated steel production ecosystem, which will contribute significantly to regional development and employment. As part of its expansion strategy, LMEL is setting up a 4.5-million-tonne blast furnace in Gadchiroli, scheduled for completion by 2027–28, along with another 1.2-million-tonne facility in Chandrapur by 2029..

Infrastructure Urban

13 Oct 2025

UPI Crosses 500 Million Users, Fuels MSME and Digital Growth

The Unified Payments Interface (UPI) has achieved a new milestone, surpassing 500 million consumers and 65 million merchants across India. The platform, developed by the National Payments Corporation of India (NPCI), has expanded its reach to nearly 99 percent of the country’s pin codes, underlining its deep penetration into both urban and rural markets. According to a report by NPCI and the Boston Consulting Group (BCG) launched during the Global Fintech Fest 2025, UPI has evolved from being a digital payments mechanism into a key enabler of financial inclusion and small business growth. I..