ServeU, PureBlue Water Partner to Boost Sustainable Water Management in UAE

05 Nov 2025 CW Team

ServeU, a subsidiary of Union Properties and a leading facilities management provider in the UAE, has signed a strategic partnership with PureBlue Water, an innovator in sustainable water and wastewater technologies. The collaboration aims to promote efficient water use, cost reduction, and circular water management across the UAE’s residential, commercial, industrial, and leisure sectors.

This partnership integrates ServeU’s regional expertise with PureBlue Water’s advanced distributed treatment systems, offering a sustainable alternative to traditional centralized sewer networks. These decentralized water treatment systems enable faster deployment, lower maintenance costs, and improved efficiency while allowing on-site wastewater reuse for landscaping and irrigation.

By reusing treated water for golf courses, gardens, and community spaces, the initiative supports the UAE’s sustainability goals, enhances green spaces, and reduces dependence on freshwater sources.

The collaboration also contributes to the United Nations Sustainable Development Goals (SDGs) and aligns with the UAE’s climate action agenda, reinforcing ServeU’s commitment to integrating eco-friendly solutions across its operations.

“This partnership represents a major step toward achieving a sustainable and resource-efficient future,” said [Name, Title], ServeU. “Together with PureBlue Water, we aim to redefine how water is managed and reused across communities in the UAE.”

Through this initiative, ServeU and PureBlue Water are paving the way for smarter, greener, and more resilient infrastructure, ensuring sustainable water management remains central to the UAE’s long-term development vision.

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