Bridgestone Partners with UAE Fleets to Advance Road Safety

05 Nov 2025 CW Team

Berk Berksoy, Fleet Solutions OEM & Retread Manager at Bridgestone MEA, delivered a keynote presentation emphasizing the crucial role of tyre safety in ensuring safe, efficient, and sustainable transport operations. He addressed regional fleet challenges such as extreme climatic conditions, performance management gaps, and unplanned breakdowns affecting reliability.

“As the first line of defence for heavy vehicles on UAE roads, the importance of high-performance tyres cannot be overstated. Bridgestone’s innovations are designed for the region’s climate and operational demands, offering tools like predictive maintenance and real-time monitoring to enhance safety,” said Berk Berksoy. “Through collaboration and technology, we can build safer roads and a culture of accountability that transforms the transport ecosystem.”

During his session, Berksoy showcased Bridgestone’s smart fleet solutions, including Webfleet, a telematics platform that enables real-time driver monitoring and live tyre pressure tracking, and Toolbox, a digital tyre management solution that helps prevent failures through data-driven maintenance.

Bridgestone’s participation aligns with its global E8 Commitment, built around eight core values — including Ease, Empowerment, and Emotion — that guide the company in delivering safer, smarter, and more sustainable mobility solutions.

The event also encouraged open dialogue among participating fleets, highlighting real-world safety experiences, advancements in truck technology, and best practices for heavy-duty vehicle maintenance to advance road safety in the UAE.

Bridgestone Middle East and Africa (MEA), a global leader in tyres and sustainable mobility solutions, reinforced its commitment to road safety and fleet sustainability through its participation in the Baker Hughes Overland Transportation Safety HSE Event held in Dubai. The event convened major fleet operators and industry experts to exchange insights and best practices in road transport safety.Berk Berksoy, Fleet Solutions OEM & Retread Manager at Bridgestone MEA, delivered a keynote presentation emphasizing the crucial role of tyre safety in ensuring safe, efficient, and sustainable transport operations. He addressed regional fleet challenges such as extreme climatic conditions, performance management gaps, and unplanned breakdowns affecting reliability.“As the first line of defence for heavy vehicles on UAE roads, the importance of high-performance tyres cannot be overstated. Bridgestone’s innovations are designed for the region’s climate and operational demands, offering tools like predictive maintenance and real-time monitoring to enhance safety,” said Berk Berksoy. “Through collaboration and technology, we can build safer roads and a culture of accountability that transforms the transport ecosystem.”During his session, Berksoy showcased Bridgestone’s smart fleet solutions, including Webfleet, a telematics platform that enables real-time driver monitoring and live tyre pressure tracking, and Toolbox, a digital tyre management solution that helps prevent failures through data-driven maintenance.Bridgestone’s participation aligns with its global E8 Commitment, built around eight core values — including Ease, Empowerment, and Emotion — that guide the company in delivering safer, smarter, and more sustainable mobility solutions.The event also encouraged open dialogue among participating fleets, highlighting real-world safety experiences, advancements in truck technology, and best practices for heavy-duty vehicle maintenance to advance road safety in the UAE.

Technology

30 Jul 2026

Cost intelligence will become a strategic contributor to project success

As India's construction industry accelerates its digital transformation, integrated platforms, AI and connected data are becoming essential to improving cost certainty, project efficiency and sustainability. Ravi Kumar, Sales Director – India, RIB Software India, shares how digital workflows are reshaping project planning, commercial management and decision-making across the construction value chain.India's construction sector is embracing digital technologies at an unprecedented pace. From your perspective, what are the biggest shifts driving this transformation and how is RIB Software enab..

Technology

30 Jul 2026

Twin Tracks

Digital-twin adoption in India’s rail sector is gradually making its presence felt across asset management, infrastructure planning, predictive maintenance, construction monitoring and operator training.While large-scale deployments of digital twins are still evolving, Nipun Dumpala, a Senior Technical Lead specialising in digital twins, synthetic data, simulation and mixed reality technologies, points out that several organisations are exploring BIM-integrated digital twins, IoT-enabled monitoring, AI-based analytics and simulation platforms to improve operational efficiency and reduce life..

Infrastructure Urban

30 Jul 2026

Centre Clears Power Distribution Upgrade for Uttar Pradesh

The Central Government has approved power distribution projects worth Rs 407.39 billion for Uttar Pradesh under the Revamped Distribution Sector Scheme (RDSS). The investment will be used to modernise the state's electricity distribution infrastructure and strengthen network capacity across urban and rural areas. The package targets one of the country's largest distribution networks as the state experiences rapid urbanisation and rising electricity consumption. Planned interventions include the strengthening of distribution lines, modernisation of substations, replacement of ageing electrical ..