+
Swamiraj Rebrands as House of Swamiraj, Announces Rs 210 Cr Project
Real Estate

Swamiraj Rebrands as House of Swamiraj, Announces Rs 210 Cr Project

In a strategic shift marking its evolution from a reputed builder to a lifestyle-focused brand, Swamiraj Constructions has rebranded as House of Swamiraj. With a two-decade legacy and over 1,700 homes delivered across the Mumbai Metropolitan Region (MMR), the company is embracing a new phase centred on community-driven, wellness-oriented living. 

The rebranding was unveiled via a digital campaign titled #BeyondDimensions, executed in three phases—teaser, engagement, and launch. The campaign spotlighted the brand’s renewed commitment to designing homes that go beyond function to foster emotional connection and lifestyle enrichment. 

The shift from Swamiraj Constructions to House of Swamiraj reflects a strategic repositioning, embedding emotional intelligence, sustainable living, and design innovation into the brand's core philosophy. 

“Changing our name to House of Swamiraj is not just about a new look. It’s about staying true to who we are while preparing for what’s next. For over 18 years, families have trusted us to build their homes, and that trust is the foundation we are building on. With this new chapter, we are focusing even more on thoughtful design, stronger communities, and meaningful living. The name may be new, but our purpose remains the same, and that is to create homes that truly improve lives,” said Jason Samuel, Director, House of Swamiraj. 

To mark this transformation, the company has announced three new residential projects with a combined investment of Rs 2.10 billion. Two of these are located off Pokhran Road No. 1, Thane (West)—an affordable 2BHK lifestyle community, and a mixed 1BHK–2BHK development, together accounting for Rs 1.6 billion in investment. 

The third project, valued at Rs 50 crore, is a premium residential tower in Ambernath (West), aimed at redefining modern living in emerging urban centres. 

Additionally, a new development is planned in Vartak Nagar, Thane, reinforcing the brand’s goal of achieving Rs20 billion in turnover while remaining committed to affordability, innovation, and community-centric growth. 

With its new identity, House of Swamiraj aspires to deliver over 12,000 homes, achieve Rs 100 billion in sales, and rank among Maharashtra’s top five lifestyle developers. The brand promises wellness amenities, smart home innovations, and sustainable design to define its future-ready projects. 

As House of Swamiraj enters this new chapter, it aims to build more than homes—it aims to create places to thrive, built on purpose, emotion, and vision. 

In a strategic shift marking its evolution from a reputed builder to a lifestyle-focused brand, Swamiraj Constructions has rebranded as House of Swamiraj. With a two-decade legacy and over 1,700 homes delivered across the Mumbai Metropolitan Region (MMR), the company is embracing a new phase centred on community-driven, wellness-oriented living. The rebranding was unveiled via a digital campaign titled #BeyondDimensions, executed in three phases—teaser, engagement, and launch. The campaign spotlighted the brand’s renewed commitment to designing homes that go beyond function to foster emotional connection and lifestyle enrichment. The shift from Swamiraj Constructions to House of Swamiraj reflects a strategic repositioning, embedding emotional intelligence, sustainable living, and design innovation into the brand's core philosophy. “Changing our name to House of Swamiraj is not just about a new look. It’s about staying true to who we are while preparing for what’s next. For over 18 years, families have trusted us to build their homes, and that trust is the foundation we are building on. With this new chapter, we are focusing even more on thoughtful design, stronger communities, and meaningful living. The name may be new, but our purpose remains the same, and that is to create homes that truly improve lives,” said Jason Samuel, Director, House of Swamiraj. To mark this transformation, the company has announced three new residential projects with a combined investment of Rs 2.10 billion. Two of these are located off Pokhran Road No. 1, Thane (West)—an affordable 2BHK lifestyle community, and a mixed 1BHK–2BHK development, together accounting for Rs 1.6 billion in investment. The third project, valued at Rs 50 crore, is a premium residential tower in Ambernath (West), aimed at redefining modern living in emerging urban centres. Additionally, a new development is planned in Vartak Nagar, Thane, reinforcing the brand’s goal of achieving Rs20 billion in turnover while remaining committed to affordability, innovation, and community-centric growth. With its new identity, House of Swamiraj aspires to deliver over 12,000 homes, achieve Rs 100 billion in sales, and rank among Maharashtra’s top five lifestyle developers. The brand promises wellness amenities, smart home innovations, and sustainable design to define its future-ready projects. As House of Swamiraj enters this new chapter, it aims to build more than homes—it aims to create places to thrive, built on purpose, emotion, and vision. 

Next Story
Real Estate

Heena Lalwani Buys Rs 1.13 Billion Juhu Apartment

Heena Lalwani, promoter of Aatman Innovations Private Limited, has purchased a luxury apartment worth Rs 1.13 billion in Mumbai’s upscale Juhu locality, according to property registration documents accessed by Zapkey.com.The 9,862 sq ft apartment, located on the 10th floor of Lodha Developers’ Avalon Tower, was acquired at Rs 115,000 per sq ft and comes with five car parking spaces. The deal, registered on 18 August 2025, also included the payment of Rs 68 million in stamp duty and a Rs 30,000 registration fee.Lodha Developers did not respond to queries regarding the transaction, while the..

Next Story
Real Estate

Godrej Buys KPHB Land for Rs 7 Billion in E-Auction

An acre of prime land in Kukatpally Housing Board (KPHB), Hyderabad, was auctioned for Rs 7 billion, with the Telangana Housing Board generating Rs 5.47 billion from the sale of 7.8 acres through e-auction on 20 August 2025.The auction notification was issued last month, attracting bids from Godrej Properties, Aurobindo Realty, Prestige Estates, and Ashoka Builders, according to Board vice-chairman V.P. Gautham. With an offset price of Rs 4 billion per acre, the three-hour auction saw 46 bid increases, before Godrej Properties acquired the land.Revenue generated from the auction will be utilis..

Next Story
Real Estate

HMDA to Auction 93 Prime Plots in September

The Hyderabad Metropolitan Development Authority (HMDA) is preparing to conduct a three-day auction of prime open plots across Hyderabad, Rangareddy, and Medchal-Malkajgiri districts this September.According to official reports, the e-auction will take place on 17, 18, and 19 September, offering 93 plots. Of these, 70 are located in the Bachupally HMDA layout, with the remainder spread across Turkayamjal, Kokapet, Poppalguda, Chandanagar, Bairagiguda, Gandi Maisamma, Suraram, Medipally, and Bachupally village.The highest upset price has been fixed at Rs 175,000 per square yard for a land parce..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?