Salesforce announces collaboration with JSW Group for digitisation

08 Oct 2021 CW Team

Salesforce has announced its collaboration with JSW Group to support its digital strategy. By using its technology of Sales Cloud and Service Cloud, the Indian conglomerate offers a single interface.

It will enhance its distribution, customer service and supply chain for large-scale projects across steel and cement businesses.

JSW is India's leading steel, cement and paints business. It provides integrated offers to its customers in the sectors of infrastructure and building. By creating a single interface across companies, JSW Client Managers are equipped to personalise customer conversations and capitalise on cross-selling opportunities.

Accessing customer data, sales terms, cross-selling, and services would be simplified on a single platform. JSW Group is also looking to extend its large-scale project clientele to other parts of the country.

Parth Jindal, Managing Director of JSW, said that technology is a crucial part of growth strategy. Salesforce will enable greater collaboration between sales teams and businesses by providing data and tools to manage customer relationships more efficiently through a single group interface.

By launching Aikyam, the company wants to revolutionise the way JSW Group works with clients within infrastructure and building industries. The company also plans to give products like paints, construction chemicals, to large institutional customers through the Aikyam interface.

Sales and Distribution, MD of Salesforce, Arun Kumar Parameswaran, said that the Covid-19 pandemic had reinforced the importance of customer experience across different industries. With the motive of innovation, JSW has always been a leader in the steel and cement industry. Salesforce will further strengthen customer services through digital transformation.

Image Source

Infrastructure Urban

06 Jul 2026

ABS Marine Sees CRISIL Credit Rating Upgrade

ABS Marine Services has secured an upgrade to its long term and short term credit ratings from CRISIL, reflecting improved profitability and revenue growth through long term contracts. CRISIL moved the long term rating from BBB+/Stable to A-/Stable and revised the short term rating from A2 to A2+. The action signals strengthened financial metrics and operational resilience. The company benefited from durable client relationships with firms such as ONGC and Schlumberger. The rating decision followed stronger cash flows and an enlarged bank loan facility, which increased from Rs 3,705 million (m..

Project BRAHMANK Marks 16 Years Of Strategic Roads In Arunachal

Project BRAHMANK is marking 16 years of work to establish strategic road and bridge links across Arunachal Pradesh, maintaining and developing 811 kilometres of roads and nearly 86 bridges that range from small culverts to large steel and arch bridges. These transport links are described as critical for ensuring year-round movement of defence personnel, equipment and essential supplies while improving everyday travel for people in remote villages. The project balances national security requirements with regional development by focusing on reliable access in challenging terrain. Notable enginee..

Longleng CSOs Give One Week Ultimatum Over Two-Lane Highway

Civil society organisations (CSOs) in Longleng district have demanded immediate restoration of the deteriorating Changtongya–Longleng two-lane road and sought a detailed status report on the stalled construction within one week. The demand followed a consultative meeting convened under the Phom Peoples' Council (PPC) to discuss welfare and development concerns. PPC president YB Angam Phom said prolonged non-maintenance had caused hardship to commuters and affected transportation, local commerce and the district's development. The meeting urged authorities to undertake immediate restoration a..