Apeejay Surrendra Park Hotels Limited (ASPHL) has announced the launch of three new hotels on 31 March 2026, accelerating its expansion across key leisure destinations in India. The simultaneous openings reinforce the company's position in India’s design-led and mid-scale hospitality segments. The development is presented as a strategic move to broaden the group's geographic footprint and customer reach. Zone by The Park Darjeeling marks ASPHL's entry into one of India’s most iconic hill destinations and is designed to bring signature design-forward sensibility, vibrant social spaces and technology-enabled hospitality to Darjeeling. The property is positioned to attract experience-led travellers seeking both scenic leisure and lifestyle amenities. The launch signals attention to differentiated design and guest interaction in hill markets. Zone Connect by The Park Gangtok addresses growing demand for well planned stays in a key hill destination and aims to serve both leisure and adventure travellers. Zone Connect by The Park Katra establishes the brand in a prominent spiritual destination offering comfortable and efficient accommodation for pilgrims and other visitors. Together the properties respond to distinct market segments while maintaining a consistent mid-scale offer. Company leadership conveyed that the triple launch underscores a commitment to rapid growth and strategic diversification, with a focus on accessibility combined with experience led hospitality. The initiative is intended to set a robust tone for the brand's 2026 roadmap and to reinforce consistent standards across diverse terrains. Simultaneous entry into these geographies is expected to enable operational synergies and broaden distribution reach. Founded in 1967 with the opening of the first property in Kolkata under THE PARK brand, ASPHL now operates 39 hotels and manages a portfolio across five brands including THE PARK, THE PARK Collection, Zone by The Park, Zone Connect by The Park and Stop by Zone. The company's food and beverage and entertainment verticals include restaurants, nightclubs and a retail F&B brand, Flurys, which operates 105 outlets across multiple formats. ASPHL is listed on BSE and National Stock Exchange of India with the codes PARKHOTELS/544111 and PARKHOTELS respectively.