Bajaj Auto targets 10,000 Triumph units monthly by September

23 Apr 2024 CW Team

Bajaj Auto aims to achieve its target of producing 10,000 units of its Triumph motorcycles each month by September. The company had expanded its range of premium brands, including KTM and Dominar, by partnering with British bike-maker Triumph. Two locally made bikes were launched under this partnership in July last year.

In January, Thapar had previously mentioned the company's goal of producing 10,000 units a month without specifying a timeline. Currently, the company manufactures about 6,500 units a month. Triumph constituted 2.1% of Bajaj Auto's total two-wheeler sales in the fourth quarter, contributing to a 26% increase in overall two-wheeler sales year-on-year.

Despite this progress, Bajaj Auto's Triumph still faces stiff competition from market leader Royal Enfield, whose motorcycles are manufactured by Eicher Motors in India. The alliances formed by Bajaj and Hero MotoCorp with Harley Davidson are expected to challenge the dominance of Royal Enfield.

According to LSEG data, Bajaj Auto's standalone net profit for the three months ending March 31 increased by 35.1% to 19.36 billion rupees compared to the previous year. This surpassed analysts' average estimate of Rs 18.26 billion. The growth was attributed to strong demand for entry-level models in rural India, consistent sales of mid-level motorcycles in urban areas, increased exports to certain overseas markets like Latin America, and a favourable comparison with the previous year's performance.

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