+
Blis Drives Huawei's Omnichannel Success with JCDecaux & GroupM
ECONOMY & POLICY

Blis Drives Huawei's Omnichannel Success with JCDecaux & GroupM

Blis, a trusted leader in location-powered advertising and analytics, achieved remarkable success in its first-ever omnichannel campaign executed in partnership with JCDecaux Play+ and Group M. The campaign’s success was announced at the JCDecaux Play+ programmatic launch event in Dubai.

The campaign, specially tailored for the launch of Huawei's premium luxury phone ‘Mate XT’, aimed to position the device as a premium offering and raise awareness among the target audience segments. Its primary objective was to position the device as a premium offering and raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M, collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile advertising.

The campaign specifically sought to reach passengers from the GCC region and China using premium advertising assets and a cross-channel strategy, to maximise efficiency and measurability. As part of this, programmatically targeted ads were displayed at high-impact large format screens at Dubai International Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from the GCC region and China land. Moreover, geotargeted mobile campaigns were broadcasted by Blis to further enhance the precision targeting and engage audiences primed by the pDOOH exposure.

The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions, achieving 3.03 times more efficiency as compared to traditional DOOH advertising. Mobile retargeting, on the other hand, recorded an impressive 2.3 million impressions, gaining double the engagement rate as compared to industry benchmarks.

Karim Hassan, Commercial Director at Blis said, “We are honoured to announce the success of the personalised campaign that we executed for Huawei in partnership with JCDecaux Play+ and Group M. The success exemplifies our longstanding commitment to facilitating seamless omnichannel experiences that reach the right users at the right time, securing quantifiable results for our clients. We look forward to forging more impactful partnerships in the future, offering our clients best-in-class targeted advertising solutions which can maximise engagement.”

Dom Kozak, Director of Programmatic at JCDecaux Play+ said, “Our successful partnership with Blis and Group M for the Huawei omnichannel campaign demonstrates the immense capabilities of pDOOH. The technology, particularly when combined with other channels like mobile advertising, can be a powerful tool to drive the success of geo-targeted advertising.”

Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group M said, “At Group M, we believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional results, as demonstrated by the success of the Huawei Mate XT launch campaign. Furthermore, by combining the power of data and technology, brands can significantly increase their conversion rates, paving the way for long-term growth.”

The campaign’s success highlights the effectiveness of a unified omnichannel strategy in reaching target audiences with precision and impact, positioning it as a powerful new approach for premium brand launches. Bolstered by this achievement, Blis, a subsidiary of JGroup, remains steadfast in its efforts to help brands understand, reach and engage consumers.

Blis, a trusted leader in location-powered advertising and analytics, achieved remarkable success in its first-ever omnichannel campaign executed in partnership with JCDecaux Play+ and Group M. The campaign’s success was announced at the JCDecaux Play+ programmatic launch event in Dubai. The campaign, specially tailored for the launch of Huawei's premium luxury phone ‘Mate XT’, aimed to position the device as a premium offering and raise awareness among the target audience segments. Its primary objective was to position the device as a premium offering and raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M, collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile advertising. The campaign specifically sought to reach passengers from the GCC region and China using premium advertising assets and a cross-channel strategy, to maximise efficiency and measurability. As part of this, programmatically targeted ads were displayed at high-impact large format screens at Dubai International Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from the GCC region and China land. Moreover, geotargeted mobile campaigns were broadcasted by Blis to further enhance the precision targeting and engage audiences primed by the pDOOH exposure. The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions, achieving 3.03 times more efficiency as compared to traditional DOOH advertising. Mobile retargeting, on the other hand, recorded an impressive 2.3 million impressions, gaining double the engagement rate as compared to industry benchmarks. Karim Hassan, Commercial Director at Blis said, “We are honoured to announce the success of the personalised campaign that we executed for Huawei in partnership with JCDecaux Play+ and Group M. The success exemplifies our longstanding commitment to facilitating seamless omnichannel experiences that reach the right users at the right time, securing quantifiable results for our clients. We look forward to forging more impactful partnerships in the future, offering our clients best-in-class targeted advertising solutions which can maximise engagement.” Dom Kozak, Director of Programmatic at JCDecaux Play+ said, “Our successful partnership with Blis and Group M for the Huawei omnichannel campaign demonstrates the immense capabilities of pDOOH. The technology, particularly when combined with other channels like mobile advertising, can be a powerful tool to drive the success of geo-targeted advertising.” Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group M said, “At Group M, we believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional results, as demonstrated by the success of the Huawei Mate XT launch campaign. Furthermore, by combining the power of data and technology, brands can significantly increase their conversion rates, paving the way for long-term growth.” The campaign’s success highlights the effectiveness of a unified omnichannel strategy in reaching target audiences with precision and impact, positioning it as a powerful new approach for premium brand launches. Bolstered by this achievement, Blis, a subsidiary of JGroup, remains steadfast in its efforts to help brands understand, reach and engage consumers.

Next Story
Real Estate

No glass boxes!

India is moving away from the ‘glass box’ syndrome, all-glass façades that were widely used in commercial buildings in the last two decades but came at a significant environmental cost given the country’s predominantly hot and humid climate. Poor thermal performance, excessive heat gain and dependency on mechanical cooling systems made buildings with glass façades energy guzzlers and significantly increased their carbon footprint.That said, it’s important to be aware that “glass is not the enemy,” points out Heena Bhargava, Architect, Architecture Discipline. “How it ..

Next Story
Infrastructure Transport

Why do pavements fail?

India’s highways continue to expand at a healthy pace. But conversations on the surface quality of highways are growing louder because major deficiencies and black spots continue to be identified, and they are cause for concern.“Road surface roughness causes vehicle vibrations that, in turn, can affect the performance of drivers,” explains Dr V K Gahlot, Road Safety Auditor, Centre for Research and Sustainable Development (CfRSD). “Continuous exposure may induce fatigue, a contributory factor to road accidents. Road surface roughness also affects the vehicle operating cost...

Next Story
Infrastructure Urban

APAC Logistics Rents Fall for First Time Since 2020

Logistics rents across the Asia-Pacific region declined 0.4% year-on-year in H1 2025, marking the first annual drop since 2020, according to Knight Frank’s Logistics Highlights H1 2025 report. Despite global trade tensions and cautious occupier sentiment, India emerged as a standout performer, driven by robust manufacturing momentum and supply chain recalibration.Regional Trends and DivergenceWhile rents largely remained stable across most markets, regional differences became more pronounced:Mainland China continued to see rental declines, though the pace of decline moderated to 12.8% YoY, s..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?