Bridgestone launches Webfleet in UAE

08 Feb 2024 CW Team

Bridgestone, a global leader in tyres and sustainable mobility solutions, launched its globally trusted fleet management solution "Webfleet"in collaboration with its exclusive partners, Al Masaood Tyres, Batteries and Accessories (TBA) Division, part of Al Masaood Group and Nasser Bin Abdullatif Alserkal in the UAE. The official launch underlined the organisations thrive to advance innovative technologies in sustainable mobility and optimise fleet operations.

Over 60,000 customers worldwide count on Bridgestone's reliable Webfleet fleet management solution to boost productivity, support drivers, increase safety, maintain compliance, and operate more sustainably. The launch of Webfleet in the UAE will pave the way for a more sustainable future through data-driven mobility solutions, aligning seamlessly with the company's E8 Commitment.

The launch event which featured interactive keynote speeches, product presentations, and discussions that examined the industry's transformative future, was attended by Bridgestone's local partners as well as other stakeholders, thought leaders, and experts. The event highlighted crucial elements of the evolving mobility landscape and Bridgestone's pivotal role in shaping the industry through Webfleet, its innovative fleet management solution.

Jacques Fourie, President of Bridgestone Middle East and Africa, commented, "Webfleet marks a significant turning point in our commitment towards shaping the future of mobility. With the launch of the solution in the UAE, Bridgestone reaffirms its dedication to delivering innovative solutions to promote advancement and growth, especially in light of the shift towards more sustainable operations. The launch also strengthens our leadership in sustainable mobility solutions, and we look forward to steering the course of innovation and driving positive change in the Middle East Africa region and beyond together with our valued partners."

Marcelo Godinho - Vice President Customer Success Emerging Markets, Bridgestone Mobility Solutions, said: Webfleet's launch in the UAE is a strategic move and a next step in our global expansion strategy. We are optimistic about the transformative impact that our globally trusted solution will have on fleet management in the region, beyond traditional telematics offerings, Webfleet will focus on providing businesses, both small and large companies, with actionable data insights to increase operating performance, reduce costs and increase road safety as well as enabling to run a more sustainable operation.

Bridgestone's goal to provide consumers with a wider array of fleet and digital mobility solutions is evident with the latest launch. This is particularly significant since the EMEA business currently provides fleet solutions for over 1.2 million vehicles.

The research and development teams at Bridgestone and Webfleet will continue to explore new opportunities and innovations, highlighting the company's commitment to progress, as well as helping customers take full advantage of its range of solutions. With a goal of empowering consumers, drivers, and other stakeholders through data-driven mobility solutions, the company is making strides towards ushering in a new era of efficient and sustainable mobility.

Bridgestone, a global leader in tyres and sustainable mobility solutions, launched its globally trusted fleet management solution Webfleetin collaboration with its exclusive partners, Al Masaood Tyres, Batteries and Accessories (TBA) Division, part of Al Masaood Group and Nasser Bin Abdullatif Alserkal in the UAE. The official launch underlined the organisations thrive to advance innovative technologies in sustainable mobility and optimise fleet operations. Over 60,000 customers worldwide count on Bridgestone's reliable Webfleet fleet management solution to boost productivity, support drivers, increase safety, maintain compliance, and operate more sustainably. The launch of Webfleet in the UAE will pave the way for a more sustainable future through data-driven mobility solutions, aligning seamlessly with the company's E8 Commitment. The launch event which featured interactive keynote speeches, product presentations, and discussions that examined the industry's transformative future, was attended by Bridgestone's local partners as well as other stakeholders, thought leaders, and experts. The event highlighted crucial elements of the evolving mobility landscape and Bridgestone's pivotal role in shaping the industry through Webfleet, its innovative fleet management solution. Jacques Fourie, President of Bridgestone Middle East and Africa, commented, Webfleet marks a significant turning point in our commitment towards shaping the future of mobility. With the launch of the solution in the UAE, Bridgestone reaffirms its dedication to delivering innovative solutions to promote advancement and growth, especially in light of the shift towards more sustainable operations. The launch also strengthens our leadership in sustainable mobility solutions, and we look forward to steering the course of innovation and driving positive change in the Middle East Africa region and beyond together with our valued partners. Marcelo Godinho - Vice President Customer Success Emerging Markets, Bridgestone Mobility Solutions, said: Webfleet's launch in the UAE is a strategic move and a next step in our global expansion strategy. We are optimistic about the transformative impact that our globally trusted solution will have on fleet management in the region, beyond traditional telematics offerings, Webfleet will focus on providing businesses, both small and large companies, with actionable data insights to increase operating performance, reduce costs and increase road safety as well as enabling to run a more sustainable operation. Bridgestone's goal to provide consumers with a wider array of fleet and digital mobility solutions is evident with the latest launch. This is particularly significant since the EMEA business currently provides fleet solutions for over 1.2 million vehicles. The research and development teams at Bridgestone and Webfleet will continue to explore new opportunities and innovations, highlighting the company's commitment to progress, as well as helping customers take full advantage of its range of solutions. With a goal of empowering consumers, drivers, and other stakeholders through data-driven mobility solutions, the company is making strides towards ushering in a new era of efficient and sustainable mobility.

Infrastructure Transport

27 Oct 2025

MMRC Plans CityFL Feeder Network for Mumbai Metro Line-3

The Mumbai Metro Rail Corporation (MMRC) is planning to introduce a dedicated feeder network, called CityFL (City First and Last), for the upcoming Metro Line-3. The initiative aims to provide seamless last-mile connectivity from Metro stations to surrounding neighbourhoods and commercial hubs.The feeder system will include electric buses, e-autos, and shared mobility options integrated with Metro schedules to ensure smoother passenger transfers. MMRC officials stated that the plan is part of a broader strategy to enhance ridership and reduce reliance on private vehicles.Metro Line-3, the city..

Infrastructure Transport

27 Oct 2025

Adani Group Wins Rs 16.44 Bn Pune Metro Contract

The Adani Group has secured Rs 16.44 billion contract for constructing the 5.4 km underground section of Pune Metro’s Swargate–Katraj line. The project, awarded by MahaMetro, involves twin tunnels and three underground stations to improve urban connectivity and ease traffic congestion in southern Pune.Officials stated that the Adani Group will undertake design, civil works, and allied infrastructure development for the stretch, which forms part of Pune Metro’s Phase II expansion.Once completed, the corridor will significantly enhance mobility between central and southern parts of the cit..

Infrastructure Transport

27 Oct 2025

Gurgaon Metro Phase-2 May Go Underground, Raising Costs

The proposed Phase-2 of the Gurgaon Metro project may shift from an elevated to an underground alignment, a move that could nearly double its overall cost and delay completion. Officials are considering the redesign to reduce land acquisition challenges and minimise disruption to densely populated areas.Sources indicate that the project’s cost could rise significantly due to tunnelling, safety systems, and advanced construction requirements associated with underground corridors.The Haryana Mass Rapid Transport Corporation is currently assessing revised design proposals and financial implicat..