Eicher Trucks & Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), has inaugurated an exclusive dealership for its newly launched Eicher Pro X Small Truck range in Faridabad. The new 3S facility, operated by Shree Motors Private Limited, is located at Mathura Road, Sector-15A, and is part of Eicher’s born-digital Pro X dealership network.Spread across around 12,000 sq ft, the dealership features a dedicated display area, customer lounge, service infrastructure and utility spaces aimed at offering a seamless vehicle purchase and ownership experience. The facility is equipped with interactive digital displays that allow fleet owners and transporters to explore the Eicher Pro X portfolio in detail.Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, said, “Faridabad holds strategic importance as a prominent industrial and logistics hub in North India, supporting diverse sectors such as e-commerce, parcel and courier services, FMCG distribution, and industrial goods movement. With the addition of Shree Motors Private Limited’s exclusive Eicher Pro X dealership, we are strengthening our footprint in the region while enhancing our capability to serve businesses that depend on efficient last-mile transportation. We are delighted to onboard the Shree Motors team into the Eicher Pro X network and remain committed to delivering intelligent, connected, and customer-focused mobility solutions to our customers across Faridabad and nearby markets.”Strategically located on NH-19 along the Delhi–Mathura–Agra corridor, the dealership offers easy access to major commercial and industrial zones such as DLF Industrial Area, Karkhana Bagh Industrial Area, Sector 24–25 industrial clusters, NIT Sabzi Mandi and Anaj Mandi. The company said the location positions the outlet to serve logistics-driven sectors including e-commerce, parcel and courier services, FMCG distribution and industrial goods transportation.The 3S facility integrates sales, service and spare parts support under one roof, backed by Eicher’s service systems designed to maximise vehicle uptime and operational efficiency. Customers will have access to Eicher’s fuel-efficient and fully connected small trucks aimed at strengthening last-mile logistics performance.Designed as an omni-channel, customer-centric outlet, the dealership also includes an interactive customisation zone that enables buyers to configure vehicles based on cargo body needs, load deck options, fuel choices and colour preferences. Eicher said trained technicians, advanced service tools and customer engagement platforms will support a smooth ownership journey for fleet operators in the region.