Enlight Metals Adopts AI to Boost Regional Lead Capture

30 Jul 2025 CW Team

Enlight Metals Pvt. Ltd., among India's fastest-growing metal aggregators, has successfully integrated Conversational AI into its lead generation and customer inquiry processes. This initiative aligns with the company's vision to digitise and simplify the industrial metal supply chain for India’s mobile-first buyers.

The AI assistant is now operational on Enlight’s website and WhatsApp channel, where it captures and routes inquiries in natural language—whether for HR coils, CR sheets, or GP plates. Supporting Hindi, English, Marathi, and Hinglish, the system enables regional customers to communicate comfortably in their preferred dialects. Its design incorporates local terminology and hybrid speech patterns, ensuring smooth interaction across user segments.

“At Enlight, we’re building more than just a sourcing platform—we’re developing an intelligent procurement ecosystem,” said Dhananjay Goel, Director of Enlight Metals Pvt. Ltd. “Conversational AI allows us to serve customers more quickly and intuitively, especially those who prefer regional languages. It’s about making industrial buying feel as simple as chatting with a friend.”

The AI-enabled assistant accepts voice-based RFQ (Request for Quotation) submissions in supported languages. It automatically structures and routes these requests—regardless of the time—reducing lead leakage and cutting response time from hours to seconds. Enlight has also automated PDF-based quotations, instantly delivering pricing based on material type, thickness, quantity, and delivery location.

As the company expands into new territories, Enlight plans to introduce support for Gujarati, Kannada, and other regional languages. The AI infrastructure has been developed as a modular system, allowing it to adapt to India’s diverse linguistic and cultural contexts.

Infrastructure Energy

14 Oct 2025

Mizoram To Build Rs 139 Billion Pumped Storage Power Plant

Mizoram Chief Minister Lalduhoma on Friday announced plans to construct a 2,400 MW pumped storage hydroelectric power plant in Hnahthial district, marking a major step towards achieving energy self-sufficiency in the state. Addressing the Mizo Students’ Union general conference in Hnahthial town, the Chief Minister said the plant would be developed across the Darzo Nallah, a tributary of the Tuipui river. Once operational, the project is expected to play a pivotal role in meeting Mizoram’s rising electricity demand and reducing dependence on imported power. Officials from the State Power..

Centre Plans Nationwide Opening Of Power Retail Market

India is preparing to open up its retail electricity market to private companies nationwide, effectively ending the long-standing monopoly of state-run power distributors in most regions, according to a draft bill released by the Union Power Ministry on Friday. The move will enable major private sector players — including Adani Enterprises, Tata Power, Torrent Power, and CESC — to expand their presence across the country’s electricity distribution landscape. A similar reform attempt in 2022 had faced strong opposition from state-run distribution companies (discoms), which currently dom..

CEA Sets 100 GW Nuclear Target For India By 2047

In a landmark step marking its 52nd Foundation Day, the Central Electricity Authority (CEA) unveiled an ambitious roadmap to develop 100 gigawatts (GW) of nuclear power capacity by 2047, aligning with India’s long-term Net-Zero commitment and energy security objectives. The event, held at the Central Water Commission auditorium in New Delhi’s R.K. Puram, was attended by Pankaj Agarwal, Secretary, Ministry of Power, who served as the Chief Guest. The roadmap sets out a detailed plan to expand India’s nuclear capacity from its current level of approximately 8,180 MW as of early 2025, outl..