Enlight Metals Adopts AI to Boost Regional Lead Capture

30 Jul 2025 CW Team

Enlight Metals Pvt. Ltd., among India's fastest-growing metal aggregators, has successfully integrated Conversational AI into its lead generation and customer inquiry processes. This initiative aligns with the company's vision to digitise and simplify the industrial metal supply chain for India’s mobile-first buyers.

The AI assistant is now operational on Enlight’s website and WhatsApp channel, where it captures and routes inquiries in natural language—whether for HR coils, CR sheets, or GP plates. Supporting Hindi, English, Marathi, and Hinglish, the system enables regional customers to communicate comfortably in their preferred dialects. Its design incorporates local terminology and hybrid speech patterns, ensuring smooth interaction across user segments.

“At Enlight, we’re building more than just a sourcing platform—we’re developing an intelligent procurement ecosystem,” said Dhananjay Goel, Director of Enlight Metals Pvt. Ltd. “Conversational AI allows us to serve customers more quickly and intuitively, especially those who prefer regional languages. It’s about making industrial buying feel as simple as chatting with a friend.”

The AI-enabled assistant accepts voice-based RFQ (Request for Quotation) submissions in supported languages. It automatically structures and routes these requests—regardless of the time—reducing lead leakage and cutting response time from hours to seconds. Enlight has also automated PDF-based quotations, instantly delivering pricing based on material type, thickness, quantity, and delivery location.

As the company expands into new territories, Enlight plans to introduce support for Gujarati, Kannada, and other regional languages. The AI infrastructure has been developed as a modular system, allowing it to adapt to India’s diverse linguistic and cultural contexts.

Infrastructure Urban

09 Jan 2026

Mount Invests Rs 250 Cr, Adds PUF & PEB Plants, 400+ Jobs

TUMKUR, Karnataka, January 8, 2025 - Mount Roofing & Structures Private Limited, one of India's fastest-growing manufacturers in PUF and a leading solutions provider across Pre-Engineered Building (PEB) and Polycarbonate sheets, simultaneously inaugurated its second fully automated continuous Sandwich Panel manufacturing line and a new PEB manufacturing plant at its integrated campus in Tumkur." The milestone expansion, part of a total investment of INR 250 crores, marks a significant advancement in the company's commitment to engineered performance, manu..

Titan Intech Strengthens UltraLED Push With Global LED Veteran

Titan Intech has announced the induction of global LED industry veteran Su Piow Ko to its Board of Directors, marking a strategic step in strengthening its UltraLED Displays roadmap and building globally competitive LED display solutions from India.The appointment aligns with Titan Intech’s ambition to position India as a hub for advanced, high-quality LED display manufacturing. With an increased focus on UltraLED Displays, the company aims to enhance technical governance, raise manufacturing standards and expand its presence across global markets.Su Piow Ko brings over three decades of inte..

Dun & Bradstreet Flags New Growth Engines in India 2026 Outlook

Dun & Bradstreet has released its India 2026: D&B’s Perspective report, projecting a stable macroeconomic environment underpinned by fresh opportunities for productivity-led and inclusive growth. The report outlines how India’s next growth phase will be driven by digitised logistics, trusted data ecosystems, clean energy and rising city vitality.According to the outlook, India’s GDP growth is expected to reach around 6.6 per cent by FY2027, supported by resilient consumer demand and sustained public investment. Manufacturing is seen entering a new phase, moving beyond scale towar..