NIIT MTS Acquires SweetRush for Up to $26 Million
ECONOMY & POLICY

NIIT MTS Acquires SweetRush for Up to $26 Million

NIIT Learning Systems Limited, through its NIIT Managed Training Services (NIIT MTS) arm, has recently acquired 100 per cent of US-based SweetRush, Inc for an aggregate consideration of up to USD 26 million. The transaction was completed via NIIT MTS’ wholly owned subsidiary, NIIT (USA), Inc., and includes performance-linked earnouts over the next five years, subject to customary adjustments.
Headquartered in San Francisco, SweetRush was founded in 2001 by Arturo Schwartzberg and Andrei Hedstrom. The company employs over 100 professionals, supported by an extended network of learning experts across the United States and Costa Rica, delivering AI-enabled, human-centred learning experiences for Fortune 1000 enterprises, professional associations and not-for-profit organisations.
The acquisition combines SweetRush’s custom learning experience design and strategic training interventions with NIIT’s global, AI-enabled Managed Learning Services platform. This integration is expected to enhance NIIT MTS’ service offerings, including certification-led content, strategic learning interventions and talent solutions, while enabling deeper, long-term engagement with clients.
Commenting on the development, Sapnesh Lalla, Chief Executive Officer and Executive Director, NIIT MTS, said the acquisition strengthens NIIT’s ability to deliver outcome-focused learning solutions at global scale. SweetRush leadership added that joining NIIT provides a broader platform to expand its impact while retaining its culture and design-led approach.
The transaction aligns with NIIT MTS’ growth strategy of expanding wallet share, converting project-based engagements into annuity-style managed learning relationships, and strengthening its position as a global managed learning partner.    

NIIT Learning Systems Limited, through its NIIT Managed Training Services (NIIT MTS) arm, has recently acquired 100 per cent of US-based SweetRush, Inc for an aggregate consideration of up to USD 26 million. The transaction was completed via NIIT MTS’ wholly owned subsidiary, NIIT (USA), Inc., and includes performance-linked earnouts over the next five years, subject to customary adjustments.Headquartered in San Francisco, SweetRush was founded in 2001 by Arturo Schwartzberg and Andrei Hedstrom. The company employs over 100 professionals, supported by an extended network of learning experts across the United States and Costa Rica, delivering AI-enabled, human-centred learning experiences for Fortune 1000 enterprises, professional associations and not-for-profit organisations.The acquisition combines SweetRush’s custom learning experience design and strategic training interventions with NIIT’s global, AI-enabled Managed Learning Services platform. This integration is expected to enhance NIIT MTS’ service offerings, including certification-led content, strategic learning interventions and talent solutions, while enabling deeper, long-term engagement with clients.Commenting on the development, Sapnesh Lalla, Chief Executive Officer and Executive Director, NIIT MTS, said the acquisition strengthens NIIT’s ability to deliver outcome-focused learning solutions at global scale. SweetRush leadership added that joining NIIT provides a broader platform to expand its impact while retaining its culture and design-led approach.The transaction aligns with NIIT MTS’ growth strategy of expanding wallet share, converting project-based engagements into annuity-style managed learning relationships, and strengthening its position as a global managed learning partner.    

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