Nxtcell To Reintroduce Alcatel India
ECONOMY & POLICY

Nxtcell To Reintroduce Alcatel India

Nxtcell India has announced a $30 million investment to reintroduce the Alcatel brand into the Indian market, aiming to revive its mobile phone business in one of the world’s largest telecom hubs. The company plans to roll out a range of feature phones and smartphones tailored to Indian consumers, backed by localised manufacturing and support infrastructure.

This strategic move is focused on capitalizing on Alcatel’s legacy brand recognition while meeting current market expectations. The relaunch will target budget-conscious consumers and compete in the affordable smartphone segment, leveraging both online and offline distribution channels. Nxtcell aims to manufacture devices domestically, aligning with the Indian government’s Make in India initiative. The investment will cover production, distribution, marketing, and after-sales service infrastructure, ensuring a comprehensive market entry.

By reviving Alcatel, Nxtcell seeks to offer alternatives in a competitive space dominated by Chinese and local brands. The company also hinted at exploring AI-integrated features and improved battery performance to attract tech-savvy buyers. With this initiative, Nxtcell is not only attempting a brand revival but also contributing to job creation and electronics manufacturing growth in India. The launch is expected later this year, marking a fresh chapter for Alcatel’s journey in the Indian telecom sector.

Nxtcell India has announced a $30 million investment to reintroduce the Alcatel brand into the Indian market, aiming to revive its mobile phone business in one of the world’s largest telecom hubs. The company plans to roll out a range of feature phones and smartphones tailored to Indian consumers, backed by localised manufacturing and support infrastructure. This strategic move is focused on capitalizing on Alcatel’s legacy brand recognition while meeting current market expectations. The relaunch will target budget-conscious consumers and compete in the affordable smartphone segment, leveraging both online and offline distribution channels. Nxtcell aims to manufacture devices domestically, aligning with the Indian government’s Make in India initiative. The investment will cover production, distribution, marketing, and after-sales service infrastructure, ensuring a comprehensive market entry. By reviving Alcatel, Nxtcell seeks to offer alternatives in a competitive space dominated by Chinese and local brands. The company also hinted at exploring AI-integrated features and improved battery performance to attract tech-savvy buyers. With this initiative, Nxtcell is not only attempting a brand revival but also contributing to job creation and electronics manufacturing growth in India. The launch is expected later this year, marking a fresh chapter for Alcatel’s journey in the Indian telecom sector.

Next Story
Infrastructure Transport

Railways Completes Odisha’s Longest Tunnel on Khurda–Balangir Line

Indian Railways has completed the construction of Tunnel T-4, the longest tunnel on the Khurda Road–Balangir railway line, marking a significant milestone in Odisha’s railway infrastructure. The 4,185-metre tunnel connects Adenigarh and Charichhak in Boudh district and is now the longest in the state. Railway officials confirmed the successful breakthrough of the tunnel on 16 April, an event referred to as "daylighting", indicating full excavation from one end to the other. The Khurda Road–Balangir rail line spans 301 kilometres, of which 226 kilometres have been completed. Existing op..

Next Story
Infrastructure Urban

Centre May Target Rs Two Trillion Asset Monetisation in FY 2025–26

The Central government is likely to set an asset monetisation target of Rs 1.9 to two trillion for the financial year 2025–26 under Phase Two of the National Monetisation Pipeline (NMP), with a strong emphasis on sectors such as roads, power, railways, and coal and mines. According to officials, development of vacant public land will also emerge as a key pillar of asset recycling in this phase. NMP Phase Two aims to build on the success of NMP 1.0 (FY 2022–25), which achieved Rs 5.65 trillion of the Rs six trillion target. Monetisation formats will include upfront lease revenues, reven..

Next Story
Infrastructure Transport

Joint DPR Proposed for Road And Rail Projects Through ShiradiGhat

Dakshina Kannada MP Captain Brijesh Chowta has called on the Karnataka Chief Secretary to initiate joint planning between the National Highways Authority of India and the Ministry of Railways for road and rail infrastructure through the ecologically sensitive ShiradiGhat corridor. During a meeting with Chief Secretary Dr Shalini Rajneesh, Chowta emphasised the need for a coordinated Detailed Project Report to reduce environmental impact, streamline inter-departmental approvals, and avoid duplication of efforts. Currently, the two agencies are independently preparing DPRs for National Highway..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?