+
Nxtcell To Reintroduce Alcatel India
ECONOMY & POLICY

Nxtcell To Reintroduce Alcatel India

Nxtcell India has announced a $30 million investment to reintroduce the Alcatel brand into the Indian market, aiming to revive its mobile phone business in one of the world’s largest telecom hubs. The company plans to roll out a range of feature phones and smartphones tailored to Indian consumers, backed by localised manufacturing and support infrastructure.

This strategic move is focused on capitalizing on Alcatel’s legacy brand recognition while meeting current market expectations. The relaunch will target budget-conscious consumers and compete in the affordable smartphone segment, leveraging both online and offline distribution channels. Nxtcell aims to manufacture devices domestically, aligning with the Indian government’s Make in India initiative. The investment will cover production, distribution, marketing, and after-sales service infrastructure, ensuring a comprehensive market entry.

By reviving Alcatel, Nxtcell seeks to offer alternatives in a competitive space dominated by Chinese and local brands. The company also hinted at exploring AI-integrated features and improved battery performance to attract tech-savvy buyers. With this initiative, Nxtcell is not only attempting a brand revival but also contributing to job creation and electronics manufacturing growth in India. The launch is expected later this year, marking a fresh chapter for Alcatel’s journey in the Indian telecom sector.

Nxtcell India has announced a $30 million investment to reintroduce the Alcatel brand into the Indian market, aiming to revive its mobile phone business in one of the world’s largest telecom hubs. The company plans to roll out a range of feature phones and smartphones tailored to Indian consumers, backed by localised manufacturing and support infrastructure. This strategic move is focused on capitalizing on Alcatel’s legacy brand recognition while meeting current market expectations. The relaunch will target budget-conscious consumers and compete in the affordable smartphone segment, leveraging both online and offline distribution channels. Nxtcell aims to manufacture devices domestically, aligning with the Indian government’s Make in India initiative. The investment will cover production, distribution, marketing, and after-sales service infrastructure, ensuring a comprehensive market entry. By reviving Alcatel, Nxtcell seeks to offer alternatives in a competitive space dominated by Chinese and local brands. The company also hinted at exploring AI-integrated features and improved battery performance to attract tech-savvy buyers. With this initiative, Nxtcell is not only attempting a brand revival but also contributing to job creation and electronics manufacturing growth in India. The launch is expected later this year, marking a fresh chapter for Alcatel’s journey in the Indian telecom sector.

Next Story
Infrastructure Energy

Bihar Launches Rs 53.4 Billion Green Energy Plan

The Bihar government has taken a major stride towards clean energy with the launch of two new policies and the signing of agreements totalling Rs 53.4 billion. These initiatives aim to generate 2,357 megawatts (MW) of renewable energy through solar, wind, battery storage, and other sustainable technologies.The Bihar Renewable Energy Policy 2025 and the Pump Storage Policy 2025 were officially introduced at an event in Patna. Designed to attract significant investment, the policies seek to position Bihar as a key centre for clean energy projects. Energy Minister Bijendra Prasad Yadav stated tha..

Next Story
Infrastructure Transport

Bids Invited for Rs 62.5 Billion Vizag Metro Project

The long-anticipated Visakhapatnam Metro Project has made significant progress, with the Andhra Pradesh Metro Rail Corporation inviting bids for the first civil contract under Phase 1 of the Vizag Metro. The estimated cost of this contract is Rs 62.5 billion.This engineering, procurement and construction (EPC) contract covers the design and construction of a 46.23 km viaduct spanning three corridors, including a 20.16 km double-decker four-lane flyover cum metro viaduct. The project also comprises 42 elevated metro stations across Visakhapatnam.Recently, SYSTRA Consultancy signed a Memorandum ..

Next Story
Real Estate

Oberoi Realty to Buy Hotel Horizon for Rs 9.19 Billion

A consortium led by Mumbai-listed Oberoi Realty Ltd is set to acquire debt-laden Hotel Horizon Pvt Ltd in Juhu, Mumbai for Rs 9.19 billion (approximately USD 107 million) under a resolution plan approved through India’s Insolvency and Bankruptcy Code (IBC).In a filing to the stock exchange, Oberoi Realty confirmed that the Committee of Creditors of Hotel Horizon had approved the resolution plan, following which a letter of intent was issued. The consortium also includes Shree Naman Developers and JM Financial Properties.As per the resolution plan, the consortium will make a payment of Rs 9.1..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?