Rose Merc and WhatsLoan Partner to Advance Digital Lending in India

23 Oct 2025 CW Team

The partnership focuses on enhancing access to loans and financial services for farmers, consumers, and MSMEs, particularly in the Priority Sector Lending (PSL) segment, which often faces high service costs and longer turnaround times. By leveraging Rose Merc’s extensive market network and insights, the collaboration will target regions in Western and Northern India, including Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana.

Under the MoU, the companies will jointly develop, market, and implement AI-driven digital platforms, including WhatsLoan’s flagship offerings: the NeoLending Digital Platform, Digital Kisan Credit Card (KCC) via RBI’s Unified Lending Interface (ULI), Co-Lending, Embedded Finance, and Loan-as-a-Service (LaaS) models. Rose Merc will also explore equity investment or fundraising opportunities to support WhatsLoan’s growth and innovations, such as Digital Financial Identity (DFID) on blockchain and a loan marketplace for farmers, consumers, and MSMEs.

“This partnership enables us to bring cutting-edge digital lending solutions to underserved segments, creating sustainable growth opportunities,” said Purvesh Krishna Shelatkar, Executive Director, Rose Merc. “By focusing on Western and Northern India, we aim to bridge the financial access gap for millions of farmers, consumers, and MSMEs.”

Timmana Gouda D, Co-Founder & CEO, WhatsLoan, added, “Teaming up with Rose Merc strengthens our mission to revolutionize digital lending. Their marketing, investment, and strategic expertise will amplify the impact of our platforms, ensuring faster, more inclusive financial services while remaining fully compliant with regulatory standards.”

The non-binding MoU emphasizes mutual benefits, with plans for a joint working group to oversee implementation, regular quarterly reviews, and future definitive agreements to formalise specific projects.

Rose Merc, a leading investment and marketing firm, and WTSLN Fintech Private Limited (WhatsLoan), a pioneering technology service provider in digital lending, have signed a Memorandum of Understanding (MoU) to collaborate on innovative digital lending solutions across India.The partnership focuses on enhancing access to loans and financial services for farmers, consumers, and MSMEs, particularly in the Priority Sector Lending (PSL) segment, which often faces high service costs and longer turnaround times. By leveraging Rose Merc’s extensive market network and insights, the collaboration will target regions in Western and Northern India, including Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana.Under the MoU, the companies will jointly develop, market, and implement AI-driven digital platforms, including WhatsLoan’s flagship offerings: the NeoLending Digital Platform, Digital Kisan Credit Card (KCC) via RBI’s Unified Lending Interface (ULI), Co-Lending, Embedded Finance, and Loan-as-a-Service (LaaS) models. Rose Merc will also explore equity investment or fundraising opportunities to support WhatsLoan’s growth and innovations, such as Digital Financial Identity (DFID) on blockchain and a loan marketplace for farmers, consumers, and MSMEs.“This partnership enables us to bring cutting-edge digital lending solutions to underserved segments, creating sustainable growth opportunities,” said Purvesh Krishna Shelatkar, Executive Director, Rose Merc. “By focusing on Western and Northern India, we aim to bridge the financial access gap for millions of farmers, consumers, and MSMEs.”Timmana Gouda D, Co-Founder & CEO, WhatsLoan, added, “Teaming up with Rose Merc strengthens our mission to revolutionize digital lending. Their marketing, investment, and strategic expertise will amplify the impact of our platforms, ensuring faster, more inclusive financial services while remaining fully compliant with regulatory standards.”The non-binding MoU emphasizes mutual benefits, with plans for a joint working group to oversee implementation, regular quarterly reviews, and future definitive agreements to formalise specific projects.

Infrastructure Urban

30 May 2026

Panasonic Showcases Connected Display Solutions

Panasonic Life Solutions India showcased its integrated display, projection, broadcast and communication technologies at Panasonic Tech Summit 2026 in New Delhi. Hosted through its System Solutions Division, the two-day event highlighted connected technology solutions for education, healthcare, retail, transportation, corporate offices and entertainment.The summit, themed ‘Turning Technology into Value’, featured experience-led zones covering QSR, retail, transit, corporate offices, healthcare, education, security, projection, home theatre and professional displays. Panasonic also introduc..

Infrastructure Transport

30 May 2026

Kapsch to Deliver India’s First C-ITS Project

"Kapsch TrafficCom will deliver India’s first Cooperative Intelligent Transport Systems project on a key expressway near New Delhi. The project will be implemented with Superwave Communication And Infrasolution Limited to demonstrate how connected mobility can improve road safety and traffic efficiency.The pilot will use real-time connectivity and AI-enabled situational awareness to support road users, especially in high-risk areas such as temporary work zones. Drivers will receive alerts on roadworks, maintenance vehicles, hazardous locations, traffic queues and temporary virtual signage di..

Infrastructure Urban

30 May 2026

Eurobond Net Profit Rises 44 Per Cent

Euro Panel Products, the parent company of Eurobond, reported a 44.13 per cent year-on-year rise in net profit for FY25–26. The company’s revenue from operations grew 18.91 per cent to Rs 503.20 crore, compared to Rs 423.18 crore in the previous financial year.The company’s full-year EBITDA stood at Rs 56.67 crore, marking a 31.82 per cent increase. Profit after tax rose to Rs 26.56 crore, while net worth increased 20.15 per cent to Rs 160.07 crore. Earnings per share for the year stood at Rs 10.84.Divyam Rajesh Shah, Whole Time Director and CFO, Euro Panel Products, said the company’s..