Rose Merc and WhatsLoan Partner to Advance Digital Lending in India

23 Oct 2025 CW Team

The partnership focuses on enhancing access to loans and financial services for farmers, consumers, and MSMEs, particularly in the Priority Sector Lending (PSL) segment, which often faces high service costs and longer turnaround times. By leveraging Rose Merc’s extensive market network and insights, the collaboration will target regions in Western and Northern India, including Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana.

Under the MoU, the companies will jointly develop, market, and implement AI-driven digital platforms, including WhatsLoan’s flagship offerings: the NeoLending Digital Platform, Digital Kisan Credit Card (KCC) via RBI’s Unified Lending Interface (ULI), Co-Lending, Embedded Finance, and Loan-as-a-Service (LaaS) models. Rose Merc will also explore equity investment or fundraising opportunities to support WhatsLoan’s growth and innovations, such as Digital Financial Identity (DFID) on blockchain and a loan marketplace for farmers, consumers, and MSMEs.

“This partnership enables us to bring cutting-edge digital lending solutions to underserved segments, creating sustainable growth opportunities,” said Purvesh Krishna Shelatkar, Executive Director, Rose Merc. “By focusing on Western and Northern India, we aim to bridge the financial access gap for millions of farmers, consumers, and MSMEs.”

Timmana Gouda D, Co-Founder & CEO, WhatsLoan, added, “Teaming up with Rose Merc strengthens our mission to revolutionize digital lending. Their marketing, investment, and strategic expertise will amplify the impact of our platforms, ensuring faster, more inclusive financial services while remaining fully compliant with regulatory standards.”

The non-binding MoU emphasizes mutual benefits, with plans for a joint working group to oversee implementation, regular quarterly reviews, and future definitive agreements to formalise specific projects.

Rose Merc, a leading investment and marketing firm, and WTSLN Fintech Private Limited (WhatsLoan), a pioneering technology service provider in digital lending, have signed a Memorandum of Understanding (MoU) to collaborate on innovative digital lending solutions across India.The partnership focuses on enhancing access to loans and financial services for farmers, consumers, and MSMEs, particularly in the Priority Sector Lending (PSL) segment, which often faces high service costs and longer turnaround times. By leveraging Rose Merc’s extensive market network and insights, the collaboration will target regions in Western and Northern India, including Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana.Under the MoU, the companies will jointly develop, market, and implement AI-driven digital platforms, including WhatsLoan’s flagship offerings: the NeoLending Digital Platform, Digital Kisan Credit Card (KCC) via RBI’s Unified Lending Interface (ULI), Co-Lending, Embedded Finance, and Loan-as-a-Service (LaaS) models. Rose Merc will also explore equity investment or fundraising opportunities to support WhatsLoan’s growth and innovations, such as Digital Financial Identity (DFID) on blockchain and a loan marketplace for farmers, consumers, and MSMEs.“This partnership enables us to bring cutting-edge digital lending solutions to underserved segments, creating sustainable growth opportunities,” said Purvesh Krishna Shelatkar, Executive Director, Rose Merc. “By focusing on Western and Northern India, we aim to bridge the financial access gap for millions of farmers, consumers, and MSMEs.”Timmana Gouda D, Co-Founder & CEO, WhatsLoan, added, “Teaming up with Rose Merc strengthens our mission to revolutionize digital lending. Their marketing, investment, and strategic expertise will amplify the impact of our platforms, ensuring faster, more inclusive financial services while remaining fully compliant with regulatory standards.”The non-binding MoU emphasizes mutual benefits, with plans for a joint working group to oversee implementation, regular quarterly reviews, and future definitive agreements to formalise specific projects.

Infrastructure Urban

06 Apr 2026

InsideFPV Delivers ₹10 Crore Kamikaze Drone Order Under MoD’s EPR Route

InsideFPV, a Surat-based drone technology manufacturer, has successfully executed a ₹10 crore defence contract to supply indigenous kamikaze drones under the Ministry of Defence’s Emergency Procurement Route (EPR). The company completed the delivery of hundreds of FPV kamikaze drone platforms within a rapid two-month timeframe, highlighting its ability to meet urgent military procurement timelines.The supply orders were fulfilled under the emergency procurement mechanism, which is aimed at fast-tracking acquisitions for immediate operational needs. InsideFPV’s quick execution reflects it..

Infrastructure Energy

06 Apr 2026

Vedanta Resources Secures Fitch Upgrade to ‘BB-’, Best Rating Since 2015

Vedanta Resources Limited (VRL), a global player in metals, oil & gas, critical minerals, power and technology, has received a credit rating upgrade from Fitch Ratings, marking its strongest bond rating in over a decade.Fitch has raised Vedanta Resources’ Long-Term Foreign-Currency Issuer Default Rating (IDR) to ‘BB-’ from ‘B+’, while maintaining a Stable Outlook. The agency also upgraded VRL’s senior unsecured rating, along with the ratings of US dollar-denominated bonds issued by Vedanta Resources Finance II Plc and guaranteed by VRL, to ‘BB-’.The upgrade represents Vedan..

Real Estate

06 Apr 2026

NAREDCO NextGen NCR Chapter Launched

The NAREDCO NextGen NCR Chapter was recently launched at Excelerate 2026 in Mumbai, marking a key step towards integrating emerging real estate leaders from the National Capital Region with the national platform. The initiative aims to promote sustainable and responsible urban development through collaboration and knowledge exchange.The event brought together young developers, entrepreneurs, and professionals from across NCR, including Noida, Gurugram, Ghaziabad, Faridabad, Bhiwadi, and Meerut. Discussions focused on urban development, finance, sustainability, innovation, and policy, emphasisi..