Rose Merc and WhatsLoan Partner to Advance Digital Lending in India

23 Oct 2025 CW Team

The partnership focuses on enhancing access to loans and financial services for farmers, consumers, and MSMEs, particularly in the Priority Sector Lending (PSL) segment, which often faces high service costs and longer turnaround times. By leveraging Rose Merc’s extensive market network and insights, the collaboration will target regions in Western and Northern India, including Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana.

Under the MoU, the companies will jointly develop, market, and implement AI-driven digital platforms, including WhatsLoan’s flagship offerings: the NeoLending Digital Platform, Digital Kisan Credit Card (KCC) via RBI’s Unified Lending Interface (ULI), Co-Lending, Embedded Finance, and Loan-as-a-Service (LaaS) models. Rose Merc will also explore equity investment or fundraising opportunities to support WhatsLoan’s growth and innovations, such as Digital Financial Identity (DFID) on blockchain and a loan marketplace for farmers, consumers, and MSMEs.

“This partnership enables us to bring cutting-edge digital lending solutions to underserved segments, creating sustainable growth opportunities,” said Purvesh Krishna Shelatkar, Executive Director, Rose Merc. “By focusing on Western and Northern India, we aim to bridge the financial access gap for millions of farmers, consumers, and MSMEs.”

Timmana Gouda D, Co-Founder & CEO, WhatsLoan, added, “Teaming up with Rose Merc strengthens our mission to revolutionize digital lending. Their marketing, investment, and strategic expertise will amplify the impact of our platforms, ensuring faster, more inclusive financial services while remaining fully compliant with regulatory standards.”

The non-binding MoU emphasizes mutual benefits, with plans for a joint working group to oversee implementation, regular quarterly reviews, and future definitive agreements to formalise specific projects.

Rose Merc, a leading investment and marketing firm, and WTSLN Fintech Private Limited (WhatsLoan), a pioneering technology service provider in digital lending, have signed a Memorandum of Understanding (MoU) to collaborate on innovative digital lending solutions across India.The partnership focuses on enhancing access to loans and financial services for farmers, consumers, and MSMEs, particularly in the Priority Sector Lending (PSL) segment, which often faces high service costs and longer turnaround times. By leveraging Rose Merc’s extensive market network and insights, the collaboration will target regions in Western and Northern India, including Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana.Under the MoU, the companies will jointly develop, market, and implement AI-driven digital platforms, including WhatsLoan’s flagship offerings: the NeoLending Digital Platform, Digital Kisan Credit Card (KCC) via RBI’s Unified Lending Interface (ULI), Co-Lending, Embedded Finance, and Loan-as-a-Service (LaaS) models. Rose Merc will also explore equity investment or fundraising opportunities to support WhatsLoan’s growth and innovations, such as Digital Financial Identity (DFID) on blockchain and a loan marketplace for farmers, consumers, and MSMEs.“This partnership enables us to bring cutting-edge digital lending solutions to underserved segments, creating sustainable growth opportunities,” said Purvesh Krishna Shelatkar, Executive Director, Rose Merc. “By focusing on Western and Northern India, we aim to bridge the financial access gap for millions of farmers, consumers, and MSMEs.”Timmana Gouda D, Co-Founder & CEO, WhatsLoan, added, “Teaming up with Rose Merc strengthens our mission to revolutionize digital lending. Their marketing, investment, and strategic expertise will amplify the impact of our platforms, ensuring faster, more inclusive financial services while remaining fully compliant with regulatory standards.”The non-binding MoU emphasizes mutual benefits, with plans for a joint working group to oversee implementation, regular quarterly reviews, and future definitive agreements to formalise specific projects.

Infrastructure Transport

23 Dec 2025

HAL Airport Reopening Needs BIAL Consent: Centre

The Union government has said that reopening the existing HAL Airport in Bengaluru for civilian operations would require the consent of Bengaluru International Airport Limited (BIAL), in line with the concession agreement governing Kempegowda International Airport (KIA). Informing the Lok Sabha, Minister of State for Civil Aviation Murlidhar Mohol said the concession agreement between the Government of India and Bengaluru International Airport Limited stipulates that no new or existing airport—except for the development of Mysuru and Hassan as domestic airports—can be developed, improved,..

Infrastructure Transport

23 Dec 2025

Guwahati Airport Plans Second Terminal As Traffic Grows

Even as Prime Minister Narendra Modi is set to inaugurate the new terminal at Lokapriya Gopinath Bordoloi International Airport on December 20, the Assam government has begun planning a second terminal at Guwahati’s main aviation hub to cater to rising passenger traffic and the airport’s expanding regional role. Chief Minister Himanta Biswa Sarma said the state is considering a completely new additional terminal, noting that planning work is already under way. Following the inauguration, all operations will initially be shifted to the new terminal, while the existing terminal will be phas..

Infrastructure Transport

23 Dec 2025

Ramco To Deploy Aviation Software At Powerhouse Engines

Enterprise aviation software provider Ramco Systems Corporation, a subsidiary of Ramco Systems Limited, has announced the implementation of its next-generation aviation software at Powerhouse Engines, a South Florida-based aviation services company specialising in jet engine leasing, trading and maintenance, repair and overhaul (MRO) for CFM56 family engines. The CFM56 engines, jointly developed by GE Aerospace and Safran Aircraft Engines, power narrow-body aircraft such as the Airbus A320ceo and Boeing 737 Classic and NG. Ramco’s aviation software will deliver end-to-end lifecycle coverage..