SRMB has announced Indian cricket team captain Rohit Sharma as its newest Champion brand ambassador. He joins an elite league alongside World Cup-winning captains Kapil Dev and MS Dhoni, further reinforcing SRMB’s legacy in the construction sector. With a history spanning over seven decades, SRMB continues to lead India's infrastructure revolution.Expressing his enthusiasm for the campaign, Ashish Beriwala, Director, SRMB, said, Today, SRMB has a suite of products being consumed in construction industries with TMT Bars or window sections represented by RealEdge. We have been lucky, the brand started with legendary Kapil Dev, ably supported by MS Dhoni eight years back, and it has grown since then. Now, we are blessed and lucky to have Rohit Sharma to complete the trio of choice of the champions. The experience was wonderful, the chemistry of the brand ambassadors, the mutual respect and admiration were there to see. We are excited about the campaign coming forward.SRMB’s strength lies in its Wingrip Technology, ensuring better cement bonding for more durable structures. Nikunj Beriwala, Director, SRMB, emphasized, At SRMB, we prioritise high-quality materials and cutting-edge manufacturing technology. Our state-of-the-art facilities ensure that every TMT bar meets the highest industry standards, offering superior strength and durability. We invest in the best way to build a product that will stand the test of time.SRMB 550D TMT bars, manufactured using Tempcore Technology, undergo a thermo-mechanical treatment that enhances flexibility, earthquake resistance, and cement bonding, making them ideal for critical infrastructure projects.Highlighting SRMB’s core strength, Navin Bhuwalka, Executive Director, SRMB, said, Our real champions are our Institutional Project Partners. Their trust has made SRMB the preferred brand in the construction industry. We are committed to delivering products that match their dedication and help them build a better tomorrow.The newly launched SRMB 'Audition' TVC humorously portrays the brand’s search for a champion, marking Rohit Sharma’s debut. It reaffirms that, just like great cricketers, great constructions require unwavering strength and a solid grip.