TVS Sets Up Global Design Hub in Italy, Buys Engines Engg

03 Oct 2025 CW Team

The CoE aligns with TVS Motor’s long-term vision of delivering premium, future-ready mobility solutions for global markets. It is expected to shorten product development cycles, improve design flexibility, and strengthen the company’s premium portfolio, including high-displacement motorcycles, advanced scooters and new electric mobility platforms. The move will also bolster Norton’s high-performance motorcycle pipeline, reinforcing its position as a modern luxury brand.

This marks the company’s first major acquisition since Sudarshan Venu took charge on 25 August. Venu, credited with transforming TVS into India’s largest two-wheeler EV player within five years of launching the TVS iQube, also spearheaded the 2020 acquisition of Norton Motorcycles. Norton is set to unveil several new models at EICMA 2025 in Milan.

TVS’s global expansion continues, with exports rising 22.8 per cent in FY25 to 1.09 million units, driven by strong sales in Africa and Latin America. Engines Engineering, renowned for prototyping, high-performance motorcycle innovation and MotoGP experience, will integrate with TVS’s global R&D to accelerate concept-to-product innovation and strengthen Norton’s capabilities.

Sudarshan Venu, Chairman of TVS Motor, said: “The new Italian Global Centre of Excellence is another milestone in reimagining mobility. By combining Engines Engineering’s creativity and racing expertise with our strengths, we will deliver premium, connected and electric vehicles that set new benchmarks. This CoE also enhances Norton’s craft of exceptional high-performance motorcycles, honouring its legacy while elevating its future ambitions.”

Key focus areas include digital simulation, rapid prototyping, modular platforms, AI-driven design tools, advanced materials and sustainability-focused integration, with an emphasis on attracting global talent.:

TVS Motor Company is establishing its Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy, and as part of the initiative will acquire automotive design firm Engines Engineering S.p.A. for €5 million.The CoE aligns with TVS Motor’s long-term vision of delivering premium, future-ready mobility solutions for global markets. It is expected to shorten product development cycles, improve design flexibility, and strengthen the company’s premium portfolio, including high-displacement motorcycles, advanced scooters and new electric mobility platforms. The move will also bolster Norton’s high-performance motorcycle pipeline, reinforcing its position as a modern luxury brand.This marks the company’s first major acquisition since Sudarshan Venu took charge on 25 August. Venu, credited with transforming TVS into India’s largest two-wheeler EV player within five years of launching the TVS iQube, also spearheaded the 2020 acquisition of Norton Motorcycles. Norton is set to unveil several new models at EICMA 2025 in Milan.TVS’s global expansion continues, with exports rising 22.8 per cent in FY25 to 1.09 million units, driven by strong sales in Africa and Latin America. Engines Engineering, renowned for prototyping, high-performance motorcycle innovation and MotoGP experience, will integrate with TVS’s global R&D to accelerate concept-to-product innovation and strengthen Norton’s capabilities.Sudarshan Venu, Chairman of TVS Motor, said: “The new Italian Global Centre of Excellence is another milestone in reimagining mobility. By combining Engines Engineering’s creativity and racing expertise with our strengths, we will deliver premium, connected and electric vehicles that set new benchmarks. This CoE also enhances Norton’s craft of exceptional high-performance motorcycles, honouring its legacy while elevating its future ambitions.”Key focus areas include digital simulation, rapid prototyping, modular platforms, AI-driven design tools, advanced materials and sustainability-focused integration, with an emphasis on attracting global talent.:

Equipment

29 Nov 2025

Powering India’s Infra Future

Excon 2025, South Asia’s largest construction equipment exhibition, is set to return in a grand 13th edition from 9-13 December 2025 at the Bangalore International Exhibition Centre (BIEC), Bengaluru. Organised by the Confederation of Indian Industry (CII) and supported by the Indian Construction Equipment Manufacturers’ Association (ICEMA), the mega event is expected to reinforce its position as the premier marketplace for construction technologies, equipment and infrastructure solutions. The event will host over 1,250 exhibitors, including 160+ international participants, and attract mor..

Infrastructure Urban

29 Nov 2025

India will be a strategic part of our growth to 2028

Smiley Monroe is strengthening its footprint in India as a key growth market for its conveyor belts and engineered components business. In this interaction, Prabhu Gopinath, Operations Director, outlines the company’s expansion roadmap, quality focus, and sustainability commitments driving future scale.Can you share Smiley Monroe's journey and its core mission?Smiley Monroe was started in Northern Ireland in 1979, supplying conveyor belts to local quarries. Since then, the company has grown to become a global leader in the supply of endless belts and CNC-cut rubber and plastic part..

Equipment

29 Nov 2025

Infra Engineers India Pvt Ltd Accelerates Hybrid Excavation

Infra Engineers India Pvt Ltd (IEPL), headquartered in Chennai, has emerged as a trusted name in the used construction equipment business for nearly a decade. What sets IEPL apart is its commitment to research and development, consistently pushing the boundaries of innovation to deliver cutting-edge solutions to the industry.A first-of-its-kind hybrid excavatorAmong IEPL’s most significant achievements is the development of the pioneering Dual Electric & Diesel Hybrid Excavator—the first of its kind in the construction equipment industry, a breakthrough that even major OEMs have yet to..