JK Tyre drives into rural India with new retail model

09 May 2025 CW Team

JK Tyre & Industries has launched its ‘JK Tyre Steel Wheels’ retail outlet in Farrukhnagar, Haryana, marking the start of a dedicated rural expansion programme. Targeting towns with populations under one lakh, the initiative aims to strengthen the company's last-mile footprint and promote rural entrepreneurship. Over the next three months, JK Tyre will expand across Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu and Telangana, with a pan-India rollout to follow later in the year. The centres will serve as one-stop destinations for tyre-related needs, offering the full product range, competitive pricing, tyre services, and an instant claim facility for non-truck tyres — a first for these regions. Managing Director Anshuman Singhania said, “We are not just building retail points; we are also enabling entrepreneurship and access. These centres will act as vital touchpoints for our brand, delivering consistency, convenience, and confidence.” The company is onboarding local entrepreneurs to manage the centres, integrating them into its national distribution network and fostering grassroots employment. With over 900 exclusive outlets and 6,000+ partners nationwide, JK Tyre continues to reinforce its position as a market leader in mobility solutions.

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