Women Buyers Shift To Premium Housing, says ANAROCK report

09 Mar 2026 CW Team

Women homebuyers in India are increasingly opting for higher-value properties, according to ANAROCK’s H2 2025 Consumer Sentiment Survey. The share of women seeking homes priced above Rs 9 million has risen from 25 per cent in 2019 to 61 per cent.

Among these buyers, 37 per cent prefer homes priced between Rs 9 million and Rs 15 million, while 14 per cent favour properties in the Rs 15 million to Rs 25 million range. Around 10 per cent are considering homes priced above Rs 25 million.

The survey also shows residential real estate as the preferred investment asset for women, with over 71 per cent choosing housing. Interest in the stock market has declined sharply to 3 per cent from 20 per cent in 2019, while preference for gold has increased from 8 per cent to 18 per cent. Fixed deposits currently account for 13 per cent.

Santhosh Kumar, Vice Chairman – ANAROCK Group, said women’s growing financial independence is driving stronger participation in property investment.

The survey, which covered 9,800 respondents, including 4,900 women, also indicates that 54 per cent prefer 3BHK homes, while 14 per cent favour 4BHK and larger units. Preference for newly launched homes has increased to 20 per cent, reflecting rising investment-oriented buying behaviour.

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