+
JSW Steel arm enters into deal with startup Ayena
Steel

JSW Steel arm enters into deal with startup Ayena

On Tuesday, JSW Steel announced that its subsidiary, JSW Steel Coated Products, had reached an agreement to buy a 31% ownership in the startup Ayena Innovation, which operates in the home furnishings and décor industry, for a cash payment of 59.9 million. The proposed investment, according to the announcement made public on Tuesday, is consistent with JSW Steel Coated Products Limited's efforts to find innovative ways to boost the demand for coated steel products.

The investment, according to the company's announcement, will allow JSWSCPL to further broaden its customer portfolio mix and strengthen its position in the retail industry.

The company plans to purchase a 31% ownership stake in Ayena through its wholly owned subsidiary, JSWSCPL, according to SW Steel. In a statement provided to stock markets on Tuesday, the business stated that the indicative time frame for the conclusion of the transaction was 45 days from the date the agreements were executed.

The flagship business of the JSW Group is the Mumbai-based, multinational steel maker JSW Steel. JSW Steel became India's second-largest steel firm after ISPAT Steel and Jindal Vijayanagar Steel Limited merged.

JSWSCPL, a wholly owned subsidiary of JSW Steel that was established in 2013, asserts to be the largest producer and exporter of color-coated steel products in the nation.

The statement further stated that Avena is a startup that has been authorised by the Department for the Promotion of Industry and Internal Trade to conduct business, and that it will specialise in the creation, production, and marketing of quick-to-install modular solutions, such as modular kitchens.

On Tuesday, JSW Steel announced that its subsidiary, JSW Steel Coated Products, had reached an agreement to buy a 31% ownership in the startup Ayena Innovation, which operates in the home furnishings and décor industry, for a cash payment of 59.9 million. The proposed investment, according to the announcement made public on Tuesday, is consistent with JSW Steel Coated Products Limited's efforts to find innovative ways to boost the demand for coated steel products. The investment, according to the company's announcement, will allow JSWSCPL to further broaden its customer portfolio mix and strengthen its position in the retail industry. The company plans to purchase a 31% ownership stake in Ayena through its wholly owned subsidiary, JSWSCPL, according to SW Steel. In a statement provided to stock markets on Tuesday, the business stated that the indicative time frame for the conclusion of the transaction was 45 days from the date the agreements were executed. The flagship business of the JSW Group is the Mumbai-based, multinational steel maker JSW Steel. JSW Steel became India's second-largest steel firm after ISPAT Steel and Jindal Vijayanagar Steel Limited merged. JSWSCPL, a wholly owned subsidiary of JSW Steel that was established in 2013, asserts to be the largest producer and exporter of color-coated steel products in the nation. The statement further stated that Avena is a startup that has been authorised by the Department for the Promotion of Industry and Internal Trade to conduct business, and that it will specialise in the creation, production, and marketing of quick-to-install modular solutions, such as modular kitchens.

Related Stories

Gold Stories

Next Story
Resources

NCC Founder and Padma Shri Awardee AVS Raju Passes Away at 89

Dr Alluri Venkata Satyanarayana Raju, founder and Chairman Emeritus of NCC Limited and a Padma Shri awardee, passed away in Hyderabad on 13 October 2026. He was 89.Born on 18 April 1937 in Antarvedipalem village in Andhra Pradesh's erstwhile East Godavari district, Raju began his entrepreneurial journey in 1956. He established Nagarjuna Construction Company (NCC) Limited in 1978, which subsequently emerged as one of India's leading construction and infrastructure companies.Under his leadership, NCC became a public limited company in 1990 and expanded into one of India's prominent listed constr..

Next Story
Infrastructure Transport

Embraer to Acquire 51 Per Cent Stake in Mahindra Aerospace Arm

Brazilian aerospace major Embraer will acquire a 51 per cent equity stake in Novavayu Aerospace, a step-down subsidiary of Mahindra and Mahindra, under an Investment Agreement notified by the automobile company in an exchange filing. The transaction will give Embraer control of the aerospace business. Following completion of the acquisition, Novavayu Aerospace will cease to be a wholly owned subsidiary and become an associate of Mahindra Defence Systems, which is a step-down wholly owned subsidiary of Mahindra and Mahindra. The agreement is expected to be completed on or before December 1. Mah..

Next Story
Infrastructure Urban

RBI Opens Special Dollar Window for Three State-Run OMCs

The Reserve Bank of India (RBI) has opened a special facility to meet the entire daily US dollar requirements of three public sector oil marketing companies (OMCs), in a move aimed at easing pressure on the Indian rupee. The facility will take effect on October 12, 2026, and remain available until further notice. Indian Oil Corporation, Hindustan Petroleum Corporation and Bharat Petroleum Corporation are eligible to use the arrangement. Under the facility, the RBI will sell US dollars to the three companies through designated banks, allowing them to meet their oil-import payments without sourc..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code