East Bengaluru has emerged as the city's most active residential market as developers step up launches across Whitefield, Gunjur, Budigere Cross and adjacent micro-markets amid sustained demand from technology professionals and improving metro connectivity. Office expansion and strengthening social infrastructure have further supported buyer interest. Consultancy Cushman and Wakefield reported that the eastern corridor accounted for around 57 per cent of Bengaluru's residential launches in the January to March quarter of 2026, with the city recording the launch of 12,664 housing units. The city saw around four per cent growth in launches on both a quarterly and an annual basis. Bengaluru has been witnessing average quarterly launches of over 12,000 units in recent quarters, indicating steady developer activity. The report observed that the East, south-east and north sub-markets, which include prime office locations, continued to record growth in capital values. It noted that average city-wide rentals appreciated by one to two per cent on a quarterly basis and four to five per cent on an annual basis. Rental growth in East Bengaluru outpaced the city average, with rents rising around six per cent year on year. Industry executives attributed the momentum to improving metro connectivity, office expansion and better social infrastructure, and indicated that sustained demand from the technology and startup ecosystem was supporting the market. They noted steady interest from both homebuyers and investors, particularly for projects in well connected micro-markets that offer proximity to employment hubs. Developers also emphasised execution capability and transparency as key factors shaping buyer choice. The consultancy further reported that high-end and luxury housing made up 68 per cent of the quarter's launches while the mid-segment contributed 31 per cent. Executives said demand for mid-income housing remained steady despite rising property prices and that household incomes are expected to grow faster than property prices, which should support buyer confidence. Observers also pointed to the operational Purple Line extension linking Whitefield with central Bengaluru as a contributor to regional demand.