GPS tracking of construction vehicle fleets is increasing profitability

07 Sep 2020 Editorial Team

Construction companies and contractors rely heavily on how efficiently they can allocate vehicles, equipment and labor for each job. Jobsites can be separated by hundreds or thousands of miles, so effective construction management requires virtually continuous fleet tracking to ensure nothing sits idle for long to improve profitability.

On top of this, with the construction company or contractor name/logo emblazoned on vehicles for the public to see, it is vital to prevent any unprofessional actions, such as speeding or reckless driving, that could hurt their brand, compromise contracts or even invite liability in the case of serious accidents.

As a proactive response, a growing number of construction managers are turning to GPS tracking of their fleet vehicles to ensure better construction management logistics and clear driver accountability. This results in a more optimal, profitable use of construction vehicles, equipment and labor for each job, as well as safer driving.

“We use GPS tracking to know where our equipment is so we can quickly get it to the next jobsite,” says Robert Hanneman, business development/fleet manager at Chelsea, Oklahoma-based K&D Construction Services, a specialty foundation contractor serving the utilities market in a six-state area with a full suite of construction foundation services. “We use it when we schedule which jobs need which pieces of equipment to ensure that everybody gets what they need and nothing extra. It also helps us keep our drivers safe and accountable for their driving."

However, not all GPS tracking systems are designed to withstand rough use at construction worksites.

“We work for utility companies and spend a lot of time out on dirt roads so the equipment gets bounced around,” Hanneman says. “We had too much trouble with previous GPS tracking devices that were not reliable in the field.”

When Hanneman researched the market for a replacement, he turned to a rugged system designed for construction use that costs about half of what he was paying previously.

“The more reliable the GPS tracking system—even in rougher terrain—the better it is for construction,” Hanneman says. He uses the devices on about 45 vehicles including semi-trucks, one-ton and three-quarter-ton trucks, as well as skid steers, mini excavators and other types of heavy equipment.

As far as pricing, Hanneman notes that he pays less than $20 a month per vehicle for the GPS tracking.

He appreciates that he can use the one system to track all of his construction fleet vehicles. “I did not want to look at multiple systems to see different things, with one set of trackers for the trucks and another for the skid steers and mini excavators.”

According to Hanneman, via a PC or smartphone app, he can display the real-time location of his entire fleet on a map, and zoom in on any specific vehicle. At a glance, he can see if a vehicle is moving (displays green) or stopped (displays red). If he touches a vehicle icon, the app will display where the vehicle has been, where it stopped and how long it has idled.

“By zooming in or out on the map, we can see everything,” Hanneman says. “We can look where the different crews are and see what equipment they have with them in case we need to reallocate equipment to other places, depending on the job tasks.”

Hanneman notes that job tasks are not always the same from one jobsite to the next. “Maybe one crew has four skid steers, another has one, and I need to move skid steers around between the different crews,” he says.

Compared with typical GPS tracking devices that may only update every few minutes, the system he uses provides real-time location updates every 10 seconds, as well as location, speed and idle time alerts if something is amiss. This data is transmitted via satellite and cellular networks to a smartphone or PC on a 24/7 basis. The system has access to nationwide speed limits in its database.

“We have multiple crews working in multiple states, so being able to track where our vehicle fleet is in real-time 24/7 is a real advantage,” Hanneman says. “It also helps if we need to respond quickly to a need for emergency construction, such as for repair after a storm.”

While K&D Construction Services has a great work crew, according to Hanneman, the GPS tracking system has helped his drivers to drive more safely and take greater responsibility for their own conduct without the need to micro-manage.

“A few years ago, speeding was a concern, so I set up the GPS tracking system so it emails basically everybody in the company anytime a truck is speeding,” Hanneman says, who notes that he gave drivers enough time to pass a vehicle on the highway. “I found that was actually a lot more useful than me trying to reprimand them. Now, they essentially police themselves.”

According to Hanneman, the better driving is helping to improve K&D Construction Services’ bottom line too.

“Our drivers are hardly ever pulled over by law enforcement now because they do not speed, which is a red flag to be stopped,” says Hanneman. “This has made a big difference on our Compliance Safety Accountability scores, and we expect better insurance rates going forward too.”

Written by Ben VanAvery, Advanced Tracking Technologies.

Ben VanAvery is Director of Sales and Marketing, a 12-year professional at Advanced Tracking Technologies, a Houston, Tex.-based designer and manufacturer of GPS tracking products.