Interviews

PK Ganguly /
Head-Marketing-OTR, BKT

“Maximum demand will come for road construction equipment tires in 2019.”

January 2019

Other than tyres, BKT introduced its radial SR423, which is mainly used for road construction tippers. Besides adding to its radial range, BKT has an entire range of tires for construction, tippers mining and quarrying. BKT’s main focus is on earthmovers and construction tires. PK Ganguly, Head-Marketing-OTR, shares more…

One pathbreaking offering: BKT’s technology is created without any technological partner and this is our strength. It gives us the opportunity to upgrade and modify it as per our customer’s requirements. 

We are going for all steel radial tires for giant earthmoving machines operating in surface and underground mines and the performance of these tires was satisfactory. BKT is driving to the future; its futuristic product line and quality will give mining customers value for their money. 

Demand drivers in 2019: Maximum demand will come from infrastructure and road construction equipment such as backhoe loaders, loaders, graders,  compactors, pavers, etc. There is a good opportunity ahead for us to grow in these segments.

Announcement contributing to the company’s growth in 2018: One thing that will bring out BKT’s visibility much higher is the announcement of our earthmoving all steel radial segment. BKT is the only tire company in India to bring radial technology in the off-highway tire segment, which will immensely benefit our Indian customers.

Challenge for the company in 2019: For India in 2019, the challenge would be competing with small players offering cheaper prices in bias tires. 

Key strategy to success in 2019: BKT’s quality and wide product range with best service support are our strength. BKT has created a reasonably wide distributor and dealer network to address key markets. 

Our domestic team will focus on expanding the network further to make BKT products available at all markets.

Strengthening our technical service support to radial earthmover tire buyers will be part of our strategy to have a strong foothold in this business. 

Recommendation for growth of the construction equipment market: Growth in infrastructure and road construction in 2019 will fuel growth in our business. Better market liquidity will help operators use their machinery optimally.