bauma China attracts impressive participation

bauma CHINA 2020, which ended on November 27, witnessed sizable participation despite the Covid-19 crisis and the latest travel restrictions. An official release says the exhibition attracted 2,867 exhibitors and around 80,000 high-quality trade visitors. Predictably, a strong Chinese participation was seen.

Although a virtual element was added to it, the event itself was held physically at the Shanghai New International Expo Centre (SNIEC). The 10th International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles was conducted across 300,000 sq m of space.

Stefan Rummel, Managing Director of Messe München GmbH, says he is satisfied with the result. "The year 2020 was marked by special challenges. But the construction machinery industry and its economy continue to grow while the effects of the epidemic are being warded off. There is far-reaching demand for innovative technologies, intelligent and low-emission machines, and vehicles with integrated digital solutions.”

A major reason for the event’s success is that the recovery in China has been early. Su Zimeng, Chairman of the China Construction Machinery Association, said: “bauma CHINA 2020 was held when China has achieved major strategic results in COVID-19 prevention and control. The economy is showing a stable recovery. It is also the most successful construction machinery exhibition in the world held this year.”

International exhibitors such as Caterpillar, Volvo, Bauer, Terex as well as pavilions by Germany, Italy and Spain participated. The official release says that Chinese key accounts such as XCMG, Sany, Zoomlion, Shangdong Lingong, Zhejiang Dingli even increased their exhibition space this year.

In addition to the on-site event, bauma CHINA offered a range of online solutions, especially for international participants who could not travel to China. On the online platform “bauma CHINA Community”, participants could search for exhibitors, exchange company information, get to know products, participate in events digitally and thus gain new market insights. Exhibitors and visitors had the opportunity to communicate via live chats or video conferencing.

Registration for bauma CHINA community and the platform including live chat and business matching functions will remain available online until December 12.