Pankaj Tripathi Joins Euro Adhesives as Brand Ambassador, Unveils Ad
Products

Pankaj Tripathi Joins Euro Adhesives as Brand Ambassador, Unveils Ad

Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives, and one of India’s fastest-growing names in wood adhesives category, has appointed celebrated actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic association is part of a larger vision to scale the brand’s national footprint and deepen its connect with consumers, professionals, and trade partners alike.

Launching alongside this announcement is Euro Adhesives’ all-new advertising campaign, #SirfJodoNahinFayedonKeSaathJodo, a powerful articulation of the brand’s evolved value proposition — promising not just a strong bond, but meaningful performance benefits like Fast Drying, Termite Resistance, Waterproof, Weather Proof and gives more coverage with less product usage. The 360- degree campaign goes live during May 2025 across Television, Print, Digital, and Out-Of-Home (OOH) platforms.

Speaking on this announcement, Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives, said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds — not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality who embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to further accelerate brand recall, drive preference, and expand our reach across urban and rural markets nationally.”

Pankaj Tripathi shared his excitement about joining the Euro family, “I believe that strength lies in the foundation — whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work, every single day.”

With a market capitalization of approximately Rs 15 billion, Euro Adhesives, established in 2006, has emerged as a trusted brand in the woodworking adhesives category. The company has built a strong reputation for innovation, product consistency, and end-user satisfaction and delight.

Operating a state-of-the-art manufacturing unit in Santej, Ahmedabad, Euro Adhesives is poised to scale its annual production capacity to 40,000 tonnes. Its expansive network currently spans 14 states, servicing more than 100 cities and over 12,000 dealer points, while connecting with over 350,000 carpenters across India.

As Euro Adhesives looks ahead, the brand is sharply focused on category leadership through product innovation, strategic marketing, and deep community engagement in the coming few years.

Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives, and one of India’s fastest-growing names in wood adhesives category, has appointed celebrated actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic association is part of a larger vision to scale the brand’s national footprint and deepen its connect with consumers, professionals, and trade partners alike. Launching alongside this announcement is Euro Adhesives’ all-new advertising campaign, #SirfJodoNahinFayedonKeSaathJodo, a powerful articulation of the brand’s evolved value proposition — promising not just a strong bond, but meaningful performance benefits like Fast Drying, Termite Resistance, Waterproof, Weather Proof and gives more coverage with less product usage. The 360- degree campaign goes live during May 2025 across Television, Print, Digital, and Out-Of-Home (OOH) platforms. Speaking on this announcement, Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives, said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds — not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality who embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to further accelerate brand recall, drive preference, and expand our reach across urban and rural markets nationally.” Pankaj Tripathi shared his excitement about joining the Euro family, “I believe that strength lies in the foundation — whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work, every single day.” With a market capitalization of approximately Rs 15 billion, Euro Adhesives, established in 2006, has emerged as a trusted brand in the woodworking adhesives category. The company has built a strong reputation for innovation, product consistency, and end-user satisfaction and delight. Operating a state-of-the-art manufacturing unit in Santej, Ahmedabad, Euro Adhesives is poised to scale its annual production capacity to 40,000 tonnes. Its expansive network currently spans 14 states, servicing more than 100 cities and over 12,000 dealer points, while connecting with over 350,000 carpenters across India. As Euro Adhesives looks ahead, the brand is sharply focused on category leadership through product innovation, strategic marketing, and deep community engagement in the coming few years.

Next Story
Resources

KEC International bags Rs 10.34 billion in new orders

"KEC International Ltd, a global infrastructure EPC major and part of the RPG Group, has secured new orders worth Rs 10.34 billion across its Transmission & Distribution (T&D), Civil, and Cables businesses. In the T&D segment, the company has received its first-ever STATCOM project from a global OEM in India, along with orders for the supply of towers, hardware, and poles in the Americas. The civil business has marked a key milestone by entering the semiconductor space, bagging a contract to establish a semiconductor plant for a major private player. It has also won a repeat order ..

Next Story
Products

Viva launches 3D louvres for next-gen façade design

Viva, Asia’s largest manufacturer of aluminium composite panels (ACP), has introduced its advanced 3D louvres, offering a blend of architectural innovation and practical performance. Designed to enhance the aesthetics and efficiency of building facades, these louvres aim to set a new benchmark for the industry.The newly launched 3D louvres are engineered to add visual depth and dynamic appeal to both residential and commercial structures. Combining durability, ease of installation, and low maintenance, the product is tailored for contemporary design needs.“The 3D louvre range is a natural ..

Next Story
Infrastructure Urban

JustDeliveries raises Rs 5.5 crore to expand intracity cold chain network

JustDeliveries, a cold chain logistics startup focused on mid-mile solutions for India’s food and beverage sector, has raised Rs 5.5 crore in a funding round co-led by VC Grid and NABVentures. Other participants included LetsVenture, Anay Ventures, and FAAD Network.This fresh round brings the total capital raised by the startup to US$ 2 million (approximately Rs 15.9 crore). The funds will be used to strengthen its technology platform and expand operations to three more cities, including Lucknow and Chennai. JustDeliveries currently operates in Bangalore, Delhi, Hyderabad, Mumbai, and Pune.F..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?