+
Tupperware to launch 1,000 retail stores across India in next five years
Products

Tupperware to launch 1,000 retail stores across India in next five years

Kitchenware brand Tupperware is planning to launch 1,000 retail stores across India for the next five years, as a part of its expansion plans. The company is also planning to increase sales through a digital platform.

Tupperware India Managing Director Deepak Chhabra recently announced the opening of the company's 100th retail store in Chennai, with the Southern zone accounting for 35% of sales.

The stores, according to Chhabra, will be run on a franchise model and will sell the brand's most popular products.

Chhabra informed that the South and West contributed 35% each to the company's revenue.

The company's business strategy was to rely on direct selling for 80% of revenue, retail stores for 12%, and eight % through online mode.

With the aggressive expansion plan, Chhabra said that the current 80% contribution from direct selling will drop to 65%, while revenue from retail stores will increase to 35% from the current 12%, and revenue from online will remain unchanged 10%.

Regarding the impact of the Covid-19 outbreak, Chhabra informed that, like any other industry, the company experienced a surge in demand for its products due to the work from home culture.

Tupperware has a large number of storage solutions as a brand, and in fact, the company's growth in 2020 was 24%, compared to 7% the previous year.

Chhabra told the media the company has a world-class manufacturing facility in Dehradun, Uttarakhand, that serves the domestic market as well as shipping to more than 35 countries.

Exports have remained consistent, even increasing in the last two years. Tupperware has done well as a result of increased demand.

Image Source

Kitchenware brand Tupperware is planning to launch 1,000 retail stores across India for the next five years, as a part of its expansion plans. The company is also planning to increase sales through a digital platform. Tupperware India Managing Director Deepak Chhabra recently announced the opening of the company's 100th retail store in Chennai, with the Southern zone accounting for 35% of sales. The stores, according to Chhabra, will be run on a franchise model and will sell the brand's most popular products. Chhabra informed that the South and West contributed 35% each to the company's revenue. The company's business strategy was to rely on direct selling for 80% of revenue, retail stores for 12%, and eight % through online mode. With the aggressive expansion plan, Chhabra said that the current 80% contribution from direct selling will drop to 65%, while revenue from retail stores will increase to 35% from the current 12%, and revenue from online will remain unchanged 10%. Regarding the impact of the Covid-19 outbreak, Chhabra informed that, like any other industry, the company experienced a surge in demand for its products due to the work from home culture. Tupperware has a large number of storage solutions as a brand, and in fact, the company's growth in 2020 was 24%, compared to 7% the previous year. Chhabra told the media the company has a world-class manufacturing facility in Dehradun, Uttarakhand, that serves the domestic market as well as shipping to more than 35 countries. Exports have remained consistent, even increasing in the last two years. Tupperware has done well as a result of increased demand. Image Source

Related Stories

Gold Stories

Next Story
Infrastructure Urban

BMW Ventures Secures Rs 249.83 Million (mn) Steel Orders

BMW Ventures Limited said it has secured two purchase orders totalling Rs 249.83 million (mn) from Lata Projects Limited for the supply of TMT steel FE-550D grade for three units of 800 megawatt (MW) capacity at the USCTPP Adani project. The orders were disclosed to the stock exchanges under Regulation 30 of the SEBI Listing Regulations and carry a contract value inclusive of all taxes.\n\nThe company stated that the orders will be executed within eight weeks from the date of the purchase orders and that the contract provides for 100 per cent advance payment with specified guarantees. The supp..

Next Story
Real Estate

Housing Sales Dip in Top Eight Cities in Q2, Pune and Bengaluru Hit Hard

Housing sales across the top eight cities fell six point one per cent year-on-year to 91,729 units in the April-June quarter from 97,674 a year earlier, PropTiger’s Real Insight Residential report showed. The moderation reflected seasonal pre-monsoon effects and heightened buyer caution amid the US-Iran conflict. New launches rose six per cent to 89,161 units. The impact was concentrated in technology-driven markets, with Pune and Bengaluru among the hardest hit. Pune recorded the steepest annual decline at 20.8 per cent, with sales falling to 12,642 units, while Ahmedabad declined 20.2 per ..

Next Story
Infrastructure Urban

India And ADB Sign US$230 Million Loan To Modernise Chennai Water

The Government of India and the Asian Development Bank (ADB) signed a US$230 million loan to modernise and expand water supply and sanitation infrastructure in Chennai. Saurabh Singh, Deputy Secretary, Department of Economic Affairs (DEA), signed on behalf of the Government of India and Mio Oka, Country Director of ADB’s India Resident Mission, signed for the lender. The engagement was guided by Baldeo Purushartha, Joint Secretary (ADB and Japan), DEA. The Chennai Climate-Resilient Water Security and Sewerage Project aims to improve access to safe and reliable water and sanitation citywide w..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code