TOTO Crosses 70 Million WASHLET Sales as India Fuels Growth

09 Jan 2026 CW Team

The milestone reflects a global shift toward higher standards of hygiene, comfort and wellness. While overall demand continues to grow worldwide, India has emerged as one of TOTO’s fastest-growing markets. Over the past three years, TOTO India has doubled its WASHLET sales, driven by changing consumer preferences following the pandemic. Indian homeowners are increasingly prioritising cleaner, safer and more premium bathroom experiences, reinforcing the company’s long-term focus on the market.

Commenting on the development, Shiozawa Kazuyuki, Managing Director, TOTO India, said, “In past few years, we have observed phenomenal growth in the WASHLET segment in India, where hygiene standards have become a key priority. Our sales figures reflect the rising demand for premium bathroom solutions. The past three years have been transformative, and we look forward to expanding our presence further with a strong focus on hygiene and wellness.”

TOTO continues to invest in product innovation to strengthen its wellness-driven bathroom vision. In August 2025, the company introduced the NEOREST LS-W and AS-W models in Japan, featuring built-in sensors that analyse stool characteristics and connect insights to the TOTO Wellness app. These launches build on 45 years of WASHLET evolution, which now includes technologies such as EWATER+, PREMIST, warm water cleansing, warm air drying, deodorisation and automatic lid operation.

Beyond product development, TOTO is expanding its global service capabilities through initiatives such as the World Service Masters programme. The brand has also received international design recognition, including Good Design, iF and Red Dot Awards. With growing installations in luxury hotels, retail spaces and public facilities worldwide, TOTO continues to advance its WILL2030 vision centred on cleanliness, wellness, sustainability and social value creation.

TOTO has announced that global shipments of its WASHLET range have surpassed 70 million units, marking a major milestone in the brand’s more than four decades of innovation in bathroom hygiene and wellness. Headquartered in Japan, the company supplies WASHLET products across residential and public restroom applications in over 100 countries, with rising demand across the Americas, Europe and Asia.The milestone reflects a global shift toward higher standards of hygiene, comfort and wellness. While overall demand continues to grow worldwide, India has emerged as one of TOTO’s fastest-growing markets. Over the past three years, TOTO India has doubled its WASHLET sales, driven by changing consumer preferences following the pandemic. Indian homeowners are increasingly prioritising cleaner, safer and more premium bathroom experiences, reinforcing the company’s long-term focus on the market.Commenting on the development, Shiozawa Kazuyuki, Managing Director, TOTO India, said, “In past few years, we have observed phenomenal growth in the WASHLET segment in India, where hygiene standards have become a key priority. Our sales figures reflect the rising demand for premium bathroom solutions. The past three years have been transformative, and we look forward to expanding our presence further with a strong focus on hygiene and wellness.”TOTO continues to invest in product innovation to strengthen its wellness-driven bathroom vision. In August 2025, the company introduced the NEOREST LS-W and AS-W models in Japan, featuring built-in sensors that analyse stool characteristics and connect insights to the TOTO Wellness app. These launches build on 45 years of WASHLET evolution, which now includes technologies such as EWATER+, PREMIST, warm water cleansing, warm air drying, deodorisation and automatic lid operation.Beyond product development, TOTO is expanding its global service capabilities through initiatives such as the World Service Masters programme. The brand has also received international design recognition, including Good Design, iF and Red Dot Awards. With growing installations in luxury hotels, retail spaces and public facilities worldwide, TOTO continues to advance its WILL2030 vision centred on cleanliness, wellness, sustainability and social value creation.

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