Nuvoco Names 300 Dealer-Ambassadors for ZERO M IWC+

12 Sep 2025 CW Team

Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group by capacity, has launched its ‘Mera Bharosa Nuvoco ZERO M’ campaign by appointing 300 dealers as brand ambassadors for its flagship waterproofing product, ZERO M IWC+. The initiative positions dealers as the most credible local advocates, highlighting their role in educating customers and influencing buying decisions.

The campaign features life-sized standees at select dealer outlets, showcasing trusted partners alongside the ZERO M IWC+ container with the tagline: “Ghar ke waterproofing ke liye mera bharosa – Nuvoco ZERO M.” These dealers were selected for their performance, credibility, and long-standing association with the company. By elevating them as community influencers, Nuvoco aims to tackle the industry-wide issue of treating waterproofing as an afterthought.

The Modern Building Materials (MBM) vertical, under which ZERO M falls, spans a wide range of high-performance products including construction chemicals, waterproofing agents, wall putty, adhesives, and dry plaster. On-ground activations have already rolled out across nine states, including West Bengal, Bihar, Maharashtra, Gujarat, Rajasthan, Delhi, Haryana, Uttar Pradesh and Madhya Pradesh, with further expansion planned in Chhattisgarh, Jharkhand and Odisha. Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco, said the initiative celebrates the dealers as “true heroes of our business” while reinforcing the company’s reputation as a trusted building materials provider.

Infrastructure Energy

23 Oct 2025

GAIL to Set Up Bengaluru CBG Plant Under New Concession Pact

GAIL (India) Limited has signed a 20-year concession agreement with the Bengaluru City Municipal Corporation (BBMP) to set up a compressed biogas (CBG) plant in the city. The project, expected to produce around 10 tonnes of CBG daily, will utilise municipal solid waste as feedstock, contributing to clean energy generation and efficient waste management. The CBG produced will be used in GAIL’s City Gas Distribution network to promote cleaner fuel usage. The initiative aligns with the government’s Sustainable Alternative Towards Affordable Transportation (SATAT) scheme and GAIL’s broader ..

Uttarakhand HC Lifts 31-Year Ban on ONGC’s Contractual Hiring

The Uttarakhand High Court has lifted a 31-year-old ban on the Oil and Natural Gas Corporation (ONGC) from hiring contractual workers, a restriction imposed in 1993. The decision enables ONGC’s Dehradun establishment to employ personnel on a contractual basis to meet operational requirements. The long-standing prohibition had limited ONGC’s ability to fill vacancies in its technical and administrative departments, often leading to project delays and higher dependence on outsourcing. With the court’s directive, the public sector enterprise can now proceed with temporary recruitments whil..

JSW Energy’s Utkal Unit Bags 400 MW, 25-Year Power Supply Deal

JSW Energy Limited announced that its subsidiary, JSW Energy (Utkal) Limited, has secured a Letter of Award (LoA) from Karnataka’s Power Company of Karnataka Limited (PCKL) for the supply of 400 MW of electricity for 25 years. The agreement is part of a competitive bidding process for long-term procurement of power to meet the state’s growing energy demand. The 400 MW capacity will be supplied from JSW Energy’s upcoming thermal power project in Odisha. This development strengthens JSW Energy’s presence in the southern market and aligns with its strategy to enhance long-term contracte..