Nuvoco Names 300 Dealer-Ambassadors for ZERO M IWC+

12 Sep 2025 CW Team

Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group by capacity, has launched its ‘Mera Bharosa Nuvoco ZERO M’ campaign by appointing 300 dealers as brand ambassadors for its flagship waterproofing product, ZERO M IWC+. The initiative positions dealers as the most credible local advocates, highlighting their role in educating customers and influencing buying decisions.

The campaign features life-sized standees at select dealer outlets, showcasing trusted partners alongside the ZERO M IWC+ container with the tagline: “Ghar ke waterproofing ke liye mera bharosa – Nuvoco ZERO M.” These dealers were selected for their performance, credibility, and long-standing association with the company. By elevating them as community influencers, Nuvoco aims to tackle the industry-wide issue of treating waterproofing as an afterthought.

The Modern Building Materials (MBM) vertical, under which ZERO M falls, spans a wide range of high-performance products including construction chemicals, waterproofing agents, wall putty, adhesives, and dry plaster. On-ground activations have already rolled out across nine states, including West Bengal, Bihar, Maharashtra, Gujarat, Rajasthan, Delhi, Haryana, Uttar Pradesh and Madhya Pradesh, with further expansion planned in Chhattisgarh, Jharkhand and Odisha. Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco, said the initiative celebrates the dealers as “true heroes of our business” while reinforcing the company’s reputation as a trusted building materials provider.

Infrastructure Urban

03 Oct 2025

Indian REITs Association Joins Global REIT Alliance

The Indian REITs Association (IRA) has become a member of the Global REIT Alliance, a coalition representing the global Real Estate Investment Trust (REIT) sector. The alliance, launched at the European Public Real Estate Association’s 2025 ReThink conference in Stockholm, aims to promote cross-border cooperation, policy dialogue, and market standardisation for the growth of REITs as an investment asset class.The Global REIT Alliance, which includes members from 24 countries, focuses on promoting global awareness of securitised real estate, supporting sustainable investment, providing indust..

Vande Bharat May Soon Connect Chennai and Rameswaram

Southern Railway plans to introduce a Vande Bharat Express between Chennai and Rameswaram following the completion of electrification on the 53-km Ramanathapuram–Rameswaram section.A proposal has been submitted to the Railway Board to operate the new daytime service from either Chennai Egmore or Tambaram, aiming to ease congestion on existing overnight trains along the 600–660 km route.Officials noted that while the section is cleared for electric locomotives, a 220-metre gap near Uchipuli will undergo trials before the Vande Bharat is introduced. The final route will consider travel time,..

RITES Partners with Etihad Rail to Boost Infrastructure Collaboration

RITES, a leading transport infrastructure consultancy and engineering firm, has signed a Memorandum of Understanding (MoU) with UAE-based Etihad Rail to enhance business collaboration with its subsidiary, National Infrastructure Construction Company (NICC).The partnership aims to combine RITES’ five decades of expertise in consultancy, transport infrastructure, and engineering with NICC’s execution capabilities, creating synergies for infrastructure projects across the UAE and other regions.The MoU was signed by HE Shadi Malak, CEO of Etihad Rail, and Rahul Mithal, Chairman and Managing Di..