Ramco Cements Launches 'Hard Worker' Brand Identity

20 Aug 2025 CW Team

The Ramco Cements Limited has unveiled a new brand identity, “Hard Worker”, for its construction chemicals portfolio, with plans to scale the division’s revenue from Rs 2.1 billion in FY25 to Rs 20 billion within five years.

The Hard Worker range includes 20 products such as tile adhesives, waterproofing solutions, bonding agents, and repair mortars, all manufactured in-house to ensure quality and sustainability. Available across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha, and West Bengal, the products are distributed through Ramco’s extensive dealer network. The company aims to double the portfolio to 40 products in the near term.

Managing Director P. R. Venketrama Raja said the launch embodies innovation, strength, and trust, and salutes the hard-working spirit of construction workers, builders, and homeowners. CEO A. V. Dharmakrishnan added that the initiative positions Ramco as a complete “Construction Solution Provider”, enabling pan-India expansion.

The Indian construction chemicals market is projected to reach Rs 400 billion by 2030, driven by urbanisation, infrastructure growth, and demand for high-performance building materials. Ramco aims to leverage this momentum with its R&D-backed technology and sustainable manufacturing practices.

The launch will be supported by a nationwide 360-degree marketing campaign spanning television, digital platforms, outdoor advertising, and in-store branding. Executive Director – Marketing, Balaji K. Moorthy, said the campaign will build strong awareness and recall for the Hard Worker brand.

Ramco Cements, a flagship of the Ramco Group, posted Rs 85 billion in revenue in FY25. With 11 cement plants, five construction chemical plants, and over 9,700 dealers, the company continues to invest in renewable energy and innovation to strengthen its position in the Indian construction sector

Equipment

09 Jan 2026

BKT Partners All Teams in India’s Women’s T20 League

Balkrishna Industries (BKT), a global leader in the off-highway tyre market, announced its association as the Official Tyre Partner for all five teams competing in India’s premier women’s T20 championship – Mumbai Indians, Royal Challengers Bangalore, Delhi Capitals, Gujarat Giants, and UP Warriorz – for the upcoming season. This move reinforces BKT’s commitment to using sport as a platform for inclusion, opportunity, and long-term development.These partnerships reflect BKT’s belief in the transformative power of sport, particularly in advancing women’s participation and creating..

Rajesh Power Secures 65 MW BESS Project in Gujarat

Rajesh Power Services has recently secured a 65 MW / 130 MWh standalone Battery Energy Storage System (BESS) project in Gujarat, marking its entry into utility-scale energy storage. The company received a Letter of Intent from Gujarat Urja Vikas Nigam for the project, which will be developed at Virpore under a tariff-based competitive bidding mechanism supported by Viability Gap Funding through the Power System Development Fund.The project is expected to be executed within 18 months from the signing of the Battery Energy Storage Purchase Agreement. With the ability to supply 65 MW of power for..

ONGC Forms JV with MOL for Ethane Shipping Operations

Oil and Natural Gas Corporation (Oil and Natural Gas Corporation) has recently entered the ethane shipping segment through joint venture agreements with M/s Mitsui O.S.K. Lines Ltd (Mitsui O.S.K. Lines), Japan. The agreements involve equity participation in two joint venture entities—Bharat Ethane One IFSC Private Limited and Bharat Ethane Two IFSC Private Limited—registered at GIFT City, Gandhinagar.Under the arrangement, ONGC will subscribe to 2,00,000 equity shares of Rs 100 each in both entities, resulting in a 50 per cent equity holding in each joint venture, with the remaining stake ..