Ramco Cements Launches 'Hard Worker' Brand Identity

20 Aug 2025 CW Team

The Ramco Cements Limited has unveiled a new brand identity, “Hard Worker”, for its construction chemicals portfolio, with plans to scale the division’s revenue from Rs 2.1 billion in FY25 to Rs 20 billion within five years.

The Hard Worker range includes 20 products such as tile adhesives, waterproofing solutions, bonding agents, and repair mortars, all manufactured in-house to ensure quality and sustainability. Available across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha, and West Bengal, the products are distributed through Ramco’s extensive dealer network. The company aims to double the portfolio to 40 products in the near term.

Managing Director P. R. Venketrama Raja said the launch embodies innovation, strength, and trust, and salutes the hard-working spirit of construction workers, builders, and homeowners. CEO A. V. Dharmakrishnan added that the initiative positions Ramco as a complete “Construction Solution Provider”, enabling pan-India expansion.

The Indian construction chemicals market is projected to reach Rs 400 billion by 2030, driven by urbanisation, infrastructure growth, and demand for high-performance building materials. Ramco aims to leverage this momentum with its R&D-backed technology and sustainable manufacturing practices.

The launch will be supported by a nationwide 360-degree marketing campaign spanning television, digital platforms, outdoor advertising, and in-store branding. Executive Director – Marketing, Balaji K. Moorthy, said the campaign will build strong awareness and recall for the Hard Worker brand.

Ramco Cements, a flagship of the Ramco Group, posted Rs 85 billion in revenue in FY25. With 11 cement plants, five construction chemical plants, and over 9,700 dealers, the company continues to invest in renewable energy and innovation to strengthen its position in the Indian construction sector

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