WCA Chief Urges Peace and Innovation to Tackle Cement Industry Woes

23 May 2025 CW Team

The General Assembly opened with welcome remarks from WCA Secretary General, Rong Yakun, followed by an address from WCA President Wei Rushan, President and Executive Director of China National Building Materials Co (CNBM).

In his speech, President Wei Rushan urged the global cement sector to embrace peace, rationality, innovation, and responsibility amid a turbulent geopolitical and economic landscape.

“In adversity, relentless innovation is the lifeline for our industry. We must evolve—reimagining not just our strategies and structures, but our very mindset,” said Mr Wei Rushan, President of the World Cement Association.

“The cement sector stands at a crossroads, facing geopolitical uncertainty, economic headwinds, and urgent environmental demands. Yet by embracing the spirit of inclusiveness, openness, sharing, and win-win cooperation, we can unite forward-thinking leaders and jointly forge a path toward a stronger, more sustainable future,” he continued.

Citing the impacts of global conflicts, overcapacity, and volatile demand, he emphasised that sustainable growth hinges on technological advancement, social responsibility, and collaborative transformation.

WCA Members were pleased to re-elect three Directors to the Board: Mohammed Ali Al-Garni, Chief Executive Officer of Saudi Cement Co.; Matias Cardarelli, Chief Executive Officer of PPC; and Kevin Lunney, Chief Operations Officer at Mannok Holdings DAC. Each brings extensive industry experience and regional insight to the association, supporting its mission to drive global collaboration and innovation.

Looking into the future, Rong Yakun, the Secretary General emphasised that the WCA will continue to optimise member services, create more value for member enterprises, strengthen collaboration with international organisations, and continuously enhance the global influence of the industry.

The event concluded with a forward-looking presentation by Arnaud Pinatel and Yassine Touahri from On Field Investment Research LLP, titled 2025 Global Cement Scenario: Two Visions of the World.

The World Cement Association (WCA) has concluded its 8th General Assembly, held on May 16th in Hefei, China at the Steigenberger Icons Hotel. The hybrid event brought together representatives from WCA member organisations both in person and virtually to review the association’s achievements over the past year, approve key resolutions, and discuss plans for 2025 and beyond.The General Assembly opened with welcome remarks from WCA Secretary General, Rong Yakun, followed by an address from WCA President Wei Rushan, President and Executive Director of China National Building Materials Co (CNBM).In his speech, President Wei Rushan urged the global cement sector to embrace peace, rationality, innovation, and responsibility amid a turbulent geopolitical and economic landscape.“In adversity, relentless innovation is the lifeline for our industry. We must evolve—reimagining not just our strategies and structures, but our very mindset,” said Mr Wei Rushan, President of the World Cement Association. “The cement sector stands at a crossroads, facing geopolitical uncertainty, economic headwinds, and urgent environmental demands. Yet by embracing the spirit of inclusiveness, openness, sharing, and win-win cooperation, we can unite forward-thinking leaders and jointly forge a path toward a stronger, more sustainable future,” he continued.Citing the impacts of global conflicts, overcapacity, and volatile demand, he emphasised that sustainable growth hinges on technological advancement, social responsibility, and collaborative transformation.WCA Members were pleased to re-elect three Directors to the Board: Mohammed Ali Al-Garni, Chief Executive Officer of Saudi Cement Co.; Matias Cardarelli, Chief Executive Officer of PPC; and Kevin Lunney, Chief Operations Officer at Mannok Holdings DAC. Each brings extensive industry experience and regional insight to the association, supporting its mission to drive global collaboration and innovation.Looking into the future, Rong Yakun, the Secretary General emphasised that the WCA will continue to optimise member services, create more value for member enterprises, strengthen collaboration with international organisations, and continuously enhance the global influence of the industry. The event concluded with a forward-looking presentation by Arnaud Pinatel and Yassine Touahri from On Field Investment Research LLP, titled 2025 Global Cement Scenario: Two Visions of the World.

Real Estate

01 Dec 2025

Serene, Gardencity to Develop Rs 3 Billion Senior Living Project in Bengaluru

Serene Communities, a leading senior living brand, has partnered with Gardencity Realty to develop a premium senior living community in Budigere, one of Bengaluru’s fastest-growing residential micro-markets. The project will span approximately 300,000 sq ft, with a Gross Development Value of about Rs 3 billion, and will add roughly 250 senior-friendly residences to the city’s growing retirement housing segment.The launch forms part of Serene Communities’ national expansion strategy. The company has 11 new projects under development with a planned investment of Rs 25 billion that will add..

Real Estate

01 Dec 2025

Alliance City Developers Marks Major 2025 Milestones in Vile Parle

Alliance City Developers Realtors has announced significant project milestones and expansions in 2025, underscoring what the company terms a transformational year. The developer completed multiple residential projects and launched two premium developments in Vile Parle (East), one of Mumbai’s most sought-after neighbourhoods.During the year, Alliance Legacy in Matunga (East) received its Occupancy Certificate (OC), while Alliance Eternis in Borivali (West) and Alliance Vista in Vile Parle (East) were granted Completion Certificates (CC), marking final project delivery. Alliance Abhimanyu is ..

Infrastructure Energy

03 Dec 2025

Moro Hub and PwC Middle East Partner to Accelerate Smart City Solutions

Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (DEWA), has announced a strategic collaboration with PwC Middle East to advance Smart City, Integrated Command Centre (ICC), Critical Infrastructure Monitoring and Internet of Things (IoT) initiatives across the region. The partnership brings together Moro Hub’s digital infrastructure and IoT capabilities with PwC’s global expertise in digital trust, smart city strategy and cybersecurity to support the UAE’s vision for intelligent and sustainable cities.“Our collaboration with PwC Middle Ea..