+
A well-executed brand refresh is vital for long-term growth
POWER & RENEWABLE ENERGY

A well-executed brand refresh is vital for long-term growth

What factors drove Polycab to consider a brand refresh?
With over four decades of experience, Polycab has established itself as a prominent player in the Indian wires and cables market. However, in recent years, the landscape has grown increasingly competitive, presenting several challenges, including heightened competition from both domestic and international rivals, shifting customer preferences and the imperative to venture into new markets. To effectively address these challenges, we embarked on a brand refresh initiative aimed at crafting a more contemporary and aspirational brand identity, which appeals to a broader spectrum of customers.

This strategic decision was underpinned by several key drivers. Primarily, we sought to maintain a competitive edge within the rapidly-evolving market, necessitating a revitalised brand presence. The aspiration was to connect with a wider customer demographic including younger audiences, untapped markets and our evolutionary journey.

To read the full story, CLICK HERE.

What factors drove Polycab to consider a brand refresh?With over four decades of experience, Polycab has established itself as a prominent player in the Indian wires and cables market. However, in recent years, the landscape has grown increasingly competitive, presenting several challenges, including heightened competition from both domestic and international rivals, shifting customer preferences and the imperative to venture into new markets. To effectively address these challenges, we embarked on a brand refresh initiative aimed at crafting a more contemporary and aspirational brand identity, which appeals to a broader spectrum of customers.This strategic decision was underpinned by several key drivers. Primarily, we sought to maintain a competitive edge within the rapidly-evolving market, necessitating a revitalised brand presence. The aspiration was to connect with a wider customer demographic including younger audiences, untapped markets and our evolutionary journey.To read the full story, CLICK HERE.

Next Story
Technology

Six ways a smarter workflow leads to faster, more accurate bids

In today’s fast-paced civil construction environment, estimators need more than just solid numbers. They need smart, streamlined processes. This article explores six key ways connected workflows can transform the estimated approach, help in minimising risk, move faster, and improve accuracy. By integrating tools, data, and teams, one can produce stronger bids with less rework, fewer surprises, and more confidence. As an estimator, the job goes beyond producing numbers. They are responsible for delivering bids that are fast, accurate, and built to win. In today’s civil construction ind..

Next Story
Real Estate

Experion Launches Women-Only Co-Living Project in Greater Noida

Experion, part of Singapore-based AT Capital Group, has launched its first co-living space under its managed rental housing brand, VLIV, in Greater Noida. The all-women residence features 730 twin-sharing beds with a strong focus on safety, comfort, and well-being. VLIV has committed a $300 million investment to create a structured, service-led rental housing ecosystem in India. The brand aims to scale up to 20,000 beds in the next few years, with a long-term target of 100,000 beds nationwide. “India’s rental housing is fragmented. VLIV is our way of building long-term, dependabl..

Next Story
Infrastructure Urban

Officine Maccaferri Acquires CPT to Bolster Tunnelling Tech

Ambienta’s platform company, Officine Maccaferri S.p.A., has acquired CPT Group, a leading Italian developer of robotic prefabrication systems and digital control technologies for mechanised tunnelling. The move positions Maccaferri as a global player in integrated tunnelling solutions, blending traditional and advanced mechanised systems. Based in Nova Milanese, CPT serves major global contractors across Europe, Southeast Asia, and Australia. The company offers robotic prefabrication (Robofactory), productivity-monitoring software for Tunnel Boring Machines (TBMs), and eco-designed spa..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?