A well-executed brand refresh is vital for long-term growth

29 Nov 2023 CW Team

What factors drove Polycab to consider a brand refresh?
With over four decades of experience, Polycab has established itself as a prominent player in the Indian wires and cables market. However, in recent years, the landscape has grown increasingly competitive, presenting several challenges, including heightened competition from both domestic and international rivals, shifting customer preferences and the imperative to venture into new markets. To effectively address these challenges, we embarked on a brand refresh initiative aimed at crafting a more contemporary and aspirational brand identity, which appeals to a broader spectrum of customers.

This strategic decision was underpinned by several key drivers. Primarily, we sought to maintain a competitive edge within the rapidly-evolving market, necessitating a revitalised brand presence. The aspiration was to connect with a wider customer demographic including younger audiences, untapped markets and our evolutionary journey.

To read the full story, CLICK HERE.

Infrastructure Transport

04 Jun 2026

Delhi Airport to Finalise 20-Year Master Plan

Delhi International Airport Ltd (DIAL) is finalising a 20-year master plan to guide long term infrastructure and operational development at Indira Gandhi International Airport, an official said. The operator expects the plan to reflect changes in the airline industry, shifts in the competitive landscape and evolving infrastructure requirements across terminals, airside and support services. The official said the document is likely to be ready in the next two to two-and-a-half months as the operator moves through planning stages. The plan will be prepared after consultations with airport users ..

Aadhar Housing Finance Targets Rs 500 bn AUM By FY29

Aadhar Housing Finance has set a target to raise its asset under management to Rs 500 billion (bn) by the end of FY29, aiming to achieve this over the next three financial years through an 18-20 per cent loan growth trajectory. The firm focuses on the low-income segment with a ticket size of less than Rs 1.5 million (mn) and has relied on that segment to drive expansion. The company closed FY26 with an AUM of Rs 305.71 bn, reflecting the expansion in recent years, and it reported a net profit rise of 22 per cent to Rs 11.08 bn. Management indicated that gross non-performing assets stood at 1.0..

Government to Launch Coal Gasification Urea Policy

The government will unveil a coal gasification based policy for urea production within one month, aiming to promote the use of domestic coal feedstock in synthetic fertiliser manufacture. The move seeks to enhance self reliance in fertiliser supply and to provide an alternative route to natural gas based synthesis. Officials said the policy will set out technical standards, permitting norms and incentives for projects that adopt coal gasification technology. It will aim to attract investments from both public sector undertakings and private manufacturers. The scheme will address logistical and..