A well-executed brand refresh is vital for long-term growth

29 Nov 2023 CW Team

What factors drove Polycab to consider a brand refresh?
With over four decades of experience, Polycab has established itself as a prominent player in the Indian wires and cables market. However, in recent years, the landscape has grown increasingly competitive, presenting several challenges, including heightened competition from both domestic and international rivals, shifting customer preferences and the imperative to venture into new markets. To effectively address these challenges, we embarked on a brand refresh initiative aimed at crafting a more contemporary and aspirational brand identity, which appeals to a broader spectrum of customers.

This strategic decision was underpinned by several key drivers. Primarily, we sought to maintain a competitive edge within the rapidly-evolving market, necessitating a revitalised brand presence. The aspiration was to connect with a wider customer demographic including younger audiences, untapped markets and our evolutionary journey.

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Infrastructure Transport

01 Sep 2025

Indian Railways Marks New Milestone with 4.5 km Long ‘Rudrastra’ Trial

Indian Railways has successfully conducted the trial run of Asia’s longest freight train, named ‘Rudrastra’, achieving a new milestone in cargo transportation, as per news reports. The 4.5 km-long train began its trial from Ganjkhwaja railway station in Chandauli, Uttar Pradesh, and travelled to Garhwa in Jharkhand. Covering a distance of 209 km in 5 hours and 10 minutes, it maintained an average speed of 40.5 km per hour. The train was formed by combining three long-haul racks, with ..

UltraTech Launches India’s First On-Site Hybrid RTC Renewable Energy Project

UltraTech Cement has operationalised a 7.5 MW round-the-clock (RTC) hybrid renewable energy project at its Sewagram Cement Works in Gujarat. The first-of-its-kind solution combines bifacial solar modules with trackers, wind energy and battery storage, co-located on-site, to ensure uninterrupted power for cement manufacturing without grid reliance. The project was executed in collaboration with clean energy solutions provider Gentari. Installed as a behind-the-meter system, it is the country..

Patna Metro Trials Successful, Red Line Priority Corridor to Launch This Month

Patna is set to roll out its first metro rail service later this month, with successful trial runs conducted on the Red Line priority corridor, the Patna Metro Rail Corporation announced.On 7 September, a metro train completed a test run between the Patna depot and Bhootnath station. Officials said the trials involved rigorous checks of rolling stock fitness, overhead electrification (OHE), and track alignment and stability to ensure operational safety and performance.The corridor from the New Pataliputra Bus Terminal to Bhoothnath has been designated as the priority stretch and will be the fi..