A focus on rural markets enabled us to deliver a stellar performance
Cement

A focus on rural markets enabled us to deliver a stellar performance

SECTOR: Cement JK Cement JK Cement Ltd is one of India’s leading manufacturers of grey cement and the third largest white cement manufacturer in the world. JK Cement’s operations commenced with commercial production at its flagship grey cement unit at Nimba...

SECTOR: Cement JK Cement JK Cement Ltd is one of India’s leading manufacturers of grey cement and the third largest white cement manufacturer in the world. JK Cement’s operations commenced with commercial production at its flagship grey cement unit at Nimbahera, Rajasthan, in 1975. The company has an installed grey cement capacity of 14.7 million tonne per annum (mtpa) as on date, making it one of the top cement manufacturers in the country. JK Cement is the No. 1 manufacturer of wall putty in the world and the third largest manufacturer of white cement globally, with a total white cement capacity of 1.20 mtpa and wall putty capacity of 1.2 mtpa. JK White Cement is sold across 43 countries around the globe and the company has a strong international presence with two subsidiaries, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd. Dr Raghavpat Singhania, Managing Director, JK Cement Ltd, shares more…. Strategies to overcome COVID-19 and other challenges in FY2020-21: Over the years, we have worked consistently to strengthen the fundamentals of our business with a special focus on distribution, supply chain and after-sales support. Therefore, a year that could have potentially gone badly for us was salvaged on the back of this very sound foundation. Initially, as the government announced lockdown, there was a lot of uncertainty regarding the overall demand scenario of the cement industry, owing to which we received setbacks in Q1 in both our grey and white cement businesses. But with the easing of the lockdown, construction activities started picking up pace and we witnessed faster recovery in rural areas compared to urban areas. A proactive approach and focus on rural markets enabled us to deliver a stellar performance in the last fiscal. Apart from this, our differentiated marketing and brand communication, technical services and improved serviceability helped us gain a competitive edge. We have certainly become stronger in our strategic markets by expanding our network of grey and white cement businesses and achieving a higher share of wallet from the existing network base. To curb the spread of the virus, we carried out COVID awareness drives across our plants, created sanitisation tunnels, provided PPE kits to staff and workers, and undertook extensive thermal scanning and vehicle sanitisation. We also made necessary arrangements to house workers in our plants so that operations could continue unobstructed. We achieved growth while taking care of employees as their safety and wellbeing is our No.1 priority. Our channel-friendly policies, employee support and transparent business practices have helped us cope through the pandemic and emerge as one of the fastest growing cement companies. Decision avoided/made that helped maintain top-line and bottom-line: During the pandemic, we adopted a proactive approach and focused our efforts mainly on rural marketing. We rolled out an aggressive rural drive to cover white spaces and untapped markets, which gave us impetus in gaining incremental volumes. Plans for growth in FY2021-22 and beyond: We expect demand in the coming year to be bullish. And with our recent investments in capacity augmentation, we are poised to meet the growing demand head on. I believe we are on the right path and striving towards the growth vision of the organisation. We have taken many initiatives to strengthen our business operations and we always believe in upgrading ourselves to be future-ready.

Next Story
Technology

We’re building robots that flow, not just move

Founded in 2021, Flo Mobility is reimagining construction automation with vision-AI robots designed for seamless movement through complex sites. In conversation with CW, Manesh Jain, Founder & CEO, discusses the company’s origin, its LiDAR-free tech stack, and expansion plans in the Middle East and US.What inspired the name Flo Mobility? Why ‘Flo’ and not ‘Flow’?When we started the company in 2021, our focus was on building autonomous navigation systems for robots. Since our work centred around robot movement, ‘mobility’ naturally became part of the name. We wanted to co..

Next Story
Real Estate

We’re committed to setting benchmarks in sustainable luxury living

From a landmark land acquisition in Boisar to ambitious launches across the Mumbai Metropolitan Region (MMR), National Capital Region (NCR), Bengaluru and Pune, Birla Estates is driving future-ready growth with a strong focus on sustainability, partnerships and premium living, firmly anchored in its LifeDesigned® philosophy. K T Jithendran, Managing Director & CEO, outlines the company’s premium, sustainable growth playbook in conversation with PRATAP PADODE, Editor-in-Chief, CW. Excerpts:Birla Estates recently acquired a 70.92-acre land parcel in Boisar, Maharashtra, for..

Next Story
Infrastructure Urban

Mumbai’s land crunch and ageing homes call for structured renewal

Founded in 2022, Etonhurst Capital Partners is a real-estate fund management platform focused on the Indian market. As the firm achieves the first close of Rs 1.8 billion for its debut Rs 5 billion fund, Bamasish Paul, Co-founder, Managing Partner & CEO, discusses its sharp focus on redevelopment-driven value creation in Mumbai’s urban core with CW. Excerpts:Etonhurst Capital has achieved a significant milestone with the first close of Rs 1.8 billion for its Rs 5 billion fund. What factors contributed to this early success and how do you plan to attract further investments to r..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?