UltraTech Cement Ltd is the cement flagship company of the Aditya Birla Group. A $ 5.8 billion building solutions powerhouse, it is the largest manufacturer of grey cement, ready-mix concrete (RMC) and white cement in India. It is the third largest cement producer in the world, excluding China. UltraTech is the only cement company globally (outside China) to have over 100 mtpa of cement manufacturing capacity in a single country. Its business operations span UAE, Bahrain, Sri Lanka and India. The company has a consolidated capacity of 116.75 mtpa of grey cement along with 22 integrated manufacturing units, 27 grinding units, one clinkerisation unit and seven bulk packaging terminals. In the white cement segment, UltraTech goes to market under the brand name of Birla White. It has one white cement unit and one wall care putty unit, with a current capacity of 1.5 mtpa. With over RMC plants in 41 cities, UltraTech is the largest manufacturer of concrete in India. It also has a slew of speciality concretes for discerning customers. Its Building Products business is an innovation hub that offers an array of scientifically engineered products to cater to new-age construction. UltraTech pioneered the UltraTech Building Solutions (UBS) concept to provide home builders a one-stop-shop solution for building their homes. Further, it is the first company in India and the second in Asia to issue dollar-based sustainability-linked bonds. Vivek Agrawal, Business Head & Chief Marketing Officer, UltraTech Cement Ltd,shares more on the company, its legacy, plans and prospects…. What is a key parameter that has contributed to you being among the most admired brands in construction? Brands become loved when they truly understand their consumers. Building a home is a once-in-a-lifetime project that needs all the help and support possible. All parts of the UltraTech organisation are geared up for this. Besides, our strong relationship with all the stakeholders in the ecosystem help us serve our customers in a way that is second to none. What do your customers value most about you? Home-building is a tough journey that involves high stakes, not only financially but in the currency of effort and emotions. The one thing customers deserve is trust, which comes from consistency and reliability of all products and services. We put a premium in earning, maintaining and enhancing this trust. Tell us about your plans for FY21-22 that will enhance your ‘admiration quotient’. Earning the trust of consumers is a continuous journey. We will continue to listen closely to our customers and respond to their needs. We will attempt to push the boundaries of excellence and quality in our products and services. We will also continue to bring new offerings to delight them and strengthen our relationships with our partners in our endeavour to earn the love and respect of our customers.