Caterpillar is committed to understanding the needs of customers and delivering pioneering products to increase customer loyalty thereby strengthening the relationship with them. Mukul Dixit, Director, Sales and Marketing, Caterpillar’s Global Construction and Infrastructure Division, SAID, “We want all our customers, big and small, to be more successful using CAT products and to achieve this we offer ‘Customer Value Agreements’ (CVAs) which supports customers beyond the machines.”The CVAs provide hassle-free service to customers at any point in the machine lifecycle to maximise machine performance and utilisation while extending equipment life and lowering operating costs. It includes dealer technician support using genuine company parts for certain planned maintenance and fluid health management to help identify issues before they cause unexpected downtime. It can help customers control costs through component protection, covering the failure of select components such as hydraulic and fuel injection pumps. Customers can also obtain asset information and support for their equipment via Cat App, Cat Inspect and other digital tools which will help them gain access to information such as machine hours, location and fuel burn. Helpful machine data and insights are just one click away – available 24x7 from the customers’ mobile phone. It is an ‘all-in-one’ plan to support the machine’s health and keep machines running longer with genuine parts and to make owning equipment easier for the company’s customers. He said, ‘’CVAs emphasise expanded value for customers and provide peace of mind ownership to the customers.”The company’s long-standing dealers Gainwell Commosales India and Gmmco and their extensive service network is its strength. The company’s dealers are accessible round-the-clock and offer an end-to-end solution that includes first-rate after-market support and full spectrum of maintenance services like condition monitoring (CM) which provide best-in-class customer experience by fostering repairs before failure and schedule oil sampling (SOS) which provides complete fluid analysis to maintain equipment health. Mukul Dixit said, “With every CVA, we ensure hassle-free maintenance, equipment health management and ownership along with the security of expert dealer support and parts availability.”(Communication by the management of the company)