Caterpillar revives Trial series with new video
Continuing the company’s successful Cat Trials series, a total of eight videos which have logged more than 18 million views, Caterpillar released its first new Cat Trial video in four years. The Cat Trial #9: PAC-MAN™ takes on the video-gaming world to celebrate Caterpillar’s 95th anniversary, while PAC-MAN celebrates its 40th anniversary, by showcasing Cat® products, technology and services.
“These trials are designed to surprise and delight our customers and prospects, as well as people outside our industry,” says Victoria Keese Morrissey, Global Marketing and Brand Director, Caterpillar. “Challenges the ghosts pose to PAC-MAN strike a unique metaphor for obstacles lurking around each corner of the jobsite. POWER PELLETS represent the role Cat dealer services play in helping our customers overcome these challenges.”
The Cat Trial #9: PAC-MAN plays out on a 162.4-ft x 180.4-ft (49.5-m x 55-m) version of the iconic PAC-MAN gameboard—19,040 per cent larger than the original scale of the maze on the classic arcade screen—and was built and played using the latest Cat equipment as well as grade and remote technology.
Commenting on the collaboration, Yutaka Fuse, Head – PAC-MAN Licensing & Branding Team for BANDAI NAMCO Entertainment Inc (owners of the PAC-MAN brand), said, “We appreciate Caterpillar approaching us and giving a nod to PAC-MAN’s 40th anniversary in a truly unique way, and we were excited to work with them. It’s amazing how Caterpillar’s equipment was able to precisely recreate the iconic PAC-MAN maze in the real world on such a grand scale. We were astonished by the final product.”
Gameboard construction
The original PAC-MAN gameboard design was loaded into the Cat GRADE with 3D system on the 336 Next Gen excavator, eliminating the need for stakes and grade checkers, saving time in the construction. In total, 70 labour hours were required for the 336 to create the life-size gameboard. Roughly 6,880 cu yd (195 cu m) of cut/fill dirt was removed to build the maze that was comprised 151 corners and 4-ft tall (1.2 m) walls. Support equipment to construct the gameboard, also using Cat GRADE with 3D to ensure they followed the same plan, included multiple field prep Cat dozers, Cat wheel loaders, a 323 excavator, trucks and water wagons.
“Cat GRADE with 3D enabled the workers to only handle material one time for digging, loading, hauling and dumping,” explains J Archie Lyons, Creative Director, Global Brand Strategy and Activation for Caterpillar. “Reducing material handling is just one of the challenges our customers face, and Cat Grade technology greatly enhances jobsite efficiency.”
Five Cat 236D3 remote controlled skid-steer loaders, rented from The Cat Rental Store, were used for play to represent PAC-MAN and the four ghosts – BLINKY, INKY, CLYDE and PINKY. PAC-MAN and ghost avatars placed atop the Cat loaders could be seen above the maze walls.
The four-corner POWER PELLETS that put PAC-MAN on the offensive represent Cat dealer services—Customer Value Agreements, Repair Options, Cat Financial and Cat App helping with fleet management, financing and maintenance, Cat Services give customers an extra efficiency boost in the field.
Caterpillar also stayed true to the original game by including fruit bonuses, represented by Cat parts boxes. Fruit is how PAC-MAN earns points, which in turn helps to earn additional lives, like how Genuine Cat Parts allow customers to get more life out of their machines to get the job done.
“As a unique surprise at the end, we wanted to pay homage to the original game, in a way only Caterpillar could. Due to available memory at the time, level 256 experiences an integer overflow and the right side of the board can’t be rendered,” explains Lyons. “We have duplicated the original screen’s look of level 256 with our real-life PAC-MAN game, using four Cat dozers to create the effect.”
The participants controlling the Cat 236D3 skid steers using line-of-sight remote control systems were:
- PAC-MAN – Jim Kosner of JIMAX Landscaping & Demolition, Peoria, Ill.
- BLINKY – Joey Stone, NASCAR/Richard Childress Racing (RCR) eSports driver of the #8 Virtual Cat car
- INKY – Alfonso Farjardo of Horsepower Site Services, Charlotte, N.C., a Caterpillar Global Operator Challenge regional finalist
- CLYDE – Tom Gardocki, The Dirt Ninja, social media influencer, professional heavy equipment operator in landscaping and construction
- PINKY – BLITZ, social media influencer, YouTube gaming content creator and civil engineer
Source: Caterpillar Press Release
Continuing the company’s successful Cat Trials series, a total of eight videos which have logged more than 18 million views, Caterpillar released its first new Cat Trial video in four years. The Cat Trial #9: PAC-MAN™ takes on the video-gaming world to celebrate Caterpillar’s 95th anniversary, while PAC-MAN celebrates its 40th anniversary, by showcasing Cat® products, technology and services.“These trials are designed to surprise and delight our customers and prospects, as well as people outside our industry,” says Victoria Keese Morrissey, Global Marketing and Brand Director, Caterpillar. “Challenges the ghosts pose to PAC-MAN strike a unique metaphor for obstacles lurking around each corner of the jobsite. POWER PELLETS represent the role Cat dealer services play in helping our customers overcome these challenges.”The Cat Trial #9: PAC-MAN plays out on a 162.4-ft x 180.4-ft (49.5-m x 55-m) version of the iconic PAC-MAN gameboard—19,040 per cent larger than the original scale of the maze on the classic arcade screen—and was built and played using the latest Cat equipment as well as grade and remote technology.Commenting on the collaboration, Yutaka Fuse, Head – PAC-MAN Licensing & Branding Team for BANDAI NAMCO Entertainment Inc (owners of the PAC-MAN brand), said, “We appreciate Caterpillar approaching us and giving a nod to PAC-MAN’s 40th anniversary in a truly unique way, and we were excited to work with them. It’s amazing how Caterpillar’s equipment was able to precisely recreate the iconic PAC-MAN maze in the real world on such a grand scale. We were astonished by the final product.”Gameboard construction The original PAC-MAN gameboard design was loaded into the Cat GRADE with 3D system on the 336 Next Gen excavator, eliminating the need for stakes and grade checkers, saving time in the construction. In total, 70 labour hours were required for the 336 to create the life-size gameboard. Roughly 6,880 cu yd (195 cu m) of cut/fill dirt was removed to build the maze that was comprised 151 corners and 4-ft tall (1.2 m) walls. Support equipment to construct the gameboard, also using Cat GRADE with 3D to ensure they followed the same plan, included multiple field prep Cat dozers, Cat wheel loaders, a 323 excavator, trucks and water wagons.“Cat GRADE with 3D enabled the workers to only handle material one time for digging, loading, hauling and dumping,” explains J Archie Lyons, Creative Director, Global Brand Strategy and Activation for Caterpillar. “Reducing material handling is just one of the challenges our customers face, and Cat Grade technology greatly enhances jobsite efficiency.”Five Cat 236D3 remote controlled skid-steer loaders, rented from The Cat Rental Store, were used for play to represent PAC-MAN and the four ghosts – BLINKY, INKY, CLYDE and PINKY. PAC-MAN and ghost avatars placed atop the Cat loaders could be seen above the maze walls.The four-corner POWER PELLETS that put PAC-MAN on the offensive represent Cat dealer services—Customer Value Agreements, Repair Options, Cat Financial and Cat App helping with fleet management, financing and maintenance, Cat Services give customers an extra efficiency boost in the field.Caterpillar also stayed true to the original game by including fruit bonuses, represented by Cat parts boxes. Fruit is how PAC-MAN earns points, which in turn helps to earn additional lives, like how Genuine Cat Parts allow customers to get more life out of their machines to get the job done.“As a unique surprise at the end, we wanted to pay homage to the original game, in a way only Caterpillar could. Due to available memory at the time, level 256 experiences an integer overflow and the right side of the board can’t be rendered,” explains Lyons. “We have duplicated the original screen’s look of level 256 with our real-life PAC-MAN game, using four Cat dozers to create the effect.”The participants controlling the Cat 236D3 skid steers using line-of-sight remote control systems were:PAC-MAN – Jim Kosner of JIMAX Landscaping & Demolition, Peoria, Ill.BLINKY – Joey Stone, NASCAR/Richard Childress Racing (RCR) eSports driver of the #8 Virtual Cat carINKY – Alfonso Farjardo of Horsepower Site Services, Charlotte, N.C., a Caterpillar Global Operator Challenge regional finalistCLYDE – Tom Gardocki, The Dirt Ninja, social media influencer, professional heavy equipment operator in landscaping and constructionPINKY – BLITZ, social media influencer, YouTube gaming content creator and civil engineerSource: Caterpillar Press Release
Related Stories
Gold Stories
Koemmerling opens Navi Mumbai experience centre
Koemmerling, a brand of the profine Group, has expanded its presence in the Mumbai metropolitan region with the opening of a new experience centre in Navi Mumbai and launched its Allure S46 minimal sliding door system for the Indian market.Located in CBD Belapur, the facility was inaugurated by Peter Mrosik, Owner and CEO, profine Group, along with Farid Khan, Chairman and Managing Director, profine India, and Kamal Bajaj, CEO, profine India.The company said the new centre will showcase its portfolio of uPVC and aluminium window and door systems to architects, developers and homeowners.The ina..
India's waterproofing market nears Rs 150 bn milestone
India's waterproofing industry is approaching a market size of Rs 150 billion and is expected to surpass the $2 billion milestone, according to speakers at the 2nd India International Waterproofers Conference & Expo 2026 organised by the Waterproofers Association of India (WAI) in New Delhi.The two-day event brought together more than 20 speakers, 55 international delegates and 53 exhibition booths, with discussions focusing on climate-resilient construction, advanced waterproofing technologies and international collaboration.Inaugurating the event, Durga Shanker Mishra, former Secretary, ..
Dilip Buildcon Q1 FY27 Revenue at Rs 23.78 billion
Dilip Buildcon Limited reported consolidated revenue from operations of Rs 2,378 crore in Q1 FY27, along with EBITDA of Rs 429 crore and profit after tax of Rs 128 crore.Consolidated EBITDA margin stood at 18.1%, improving from 17.1% in Q4 FY26. On a standalone basis, revenue from operations was Rs 1,930 crore, EBITDA stood at Rs 199 crore and PAT was Rs 39 crore, with an EBITDA margin of 10.3%.The company’s order book stood at Rs 27,691 crore as of 30 June 2026, compared with Rs 28,830 crore as of 31 March 2026. Roads and highways accounted for 17.1% of the order book, irrigation and water ..
Related Articles
Latest Updates
Recommended for you
Advertisement
Subscribe to Our Newsletter
Get daily newsletters around different themes from Construction world.
subscribe to the newsletter
Don't miss out on valuable insights and opportunities
to connect with like minded professionals

