SAMIL Utsav Celebrates 14TH Anniversary

11 Mar 2025 CW Team

Over 135 auctions held across 135+ Automalls nationwide, the event showcased the unparalleled strength of SAMIL’s phygital auction ecosystem. With an astounding participation of over 20,000 customer footfalls, the event achieved a record-breaking number of pre-owned vehicles, equipment and other assets being transacted in a single day, reinforcing SAMIL’s commitment to transforming the pre-owned vehicle & equipment landscape.

This year’s edition featured an extensive inventory of over 18,500 vehicles and equipment, including cars, trucks, two-wheelers, three-wheelers, construction, and farm equipment and other assets. These assets were sourced from a diverse pool of 3,400+ sellers, including banks, NBFCs, insurance companies, OEMs, dealers, leasing and rental companies, aggregators, transporters, and individual sellers.

Through SAMIL’s industry-leading MySAMIL App and advanced online auction portals—bids.samil.in and cartradeexchange.com—customers participated in real-time bidding from anywhere, ensuring unmatched accessibility and convenience. Beyond transactions, the event celebrated customer loyalty, with exclusive rewards and appreciation tokens for long-standing patrons. Value-added services such as financing assistance, vehicle inspection, and end-to-end documentation support, further enhanced the buying experience.

The event also featured The PriceX, an advanced machine learning tool that empowered buyers and sellers to determine the optimum price of used vehicles and equipment. Additionally, we enhanced customer engagement through the BidClub Rewards program. Our top customers and clients were felicitated for their continued support and cooperation. Demonstrating our commitment to social responsibility, we conducted flagship CSR activities, including educational scholarship distributions, tree plantations, and water cooler installations.

In the same time, Adroit Auto participated in the SAMIL Utsav through their unique services like Inspection, Valuation, Claim and Verification to the pre-owned Automobile industry.

Speaking on the occasion, Sameer Malhotra, Director & CEO of SAMIL, expressed his gratitude to customers, clients, partners, vendors and employees, stating, “SAMIL Utsav is more than an auction; it is a celebration of trust, transparency, and innovation in the pre-owned vehicle sector. This year’s overwhelming response underscores our mission to provide seamless mobility solutions and empower businesses and individuals alike.” He further expressed his sincere gratitude to the Samilians and thanked everybody for making India’s Biggest Auction of the Year in pre-owned automobile industry a grand success.

Shriram Automall India Limited (SAMIL), India’s Largest Phygital Marketplace for Pre-owned Vehicles and Equipment, successfully celebrated its 14th Business Anniversary with SAMIL Utsav recently.The event, embodying the spirit of ‘Wheels Turning Dreams,’ provided customers with exceptional opportunities to fulfil their aspirations. This annual celebration marked another milestone in the pre-owned automobile industry, setting new benchmarks for customer engagement and transaction volumes. Over 135 auctions held across 135+ Automalls nationwide, the event showcased the unparalleled strength of SAMIL’s phygital auction ecosystem. With an astounding participation of over 20,000 customer footfalls, the event achieved a record-breaking number of pre-owned vehicles, equipment and other assets being transacted in a single day, reinforcing SAMIL’s commitment to transforming the pre-owned vehicle & equipment landscape. This year’s edition featured an extensive inventory of over 18,500 vehicles and equipment, including cars, trucks, two-wheelers, three-wheelers, construction, and farm equipment and other assets. These assets were sourced from a diverse pool of 3,400+ sellers, including banks, NBFCs, insurance companies, OEMs, dealers, leasing and rental companies, aggregators, transporters, and individual sellers. Through SAMIL’s industry-leading MySAMIL App and advanced online auction portals—bids.samil.in and cartradeexchange.com—customers participated in real-time bidding from anywhere, ensuring unmatched accessibility and convenience. Beyond transactions, the event celebrated customer loyalty, with exclusive rewards and appreciation tokens for long-standing patrons. Value-added services such as financing assistance, vehicle inspection, and end-to-end documentation support, further enhanced the buying experience. The event also featured The PriceX, an advanced machine learning tool that empowered buyers and sellers to determine the optimum price of used vehicles and equipment. Additionally, we enhanced customer engagement through the BidClub Rewards program. Our top customers and clients were felicitated for their continued support and cooperation. Demonstrating our commitment to social responsibility, we conducted flagship CSR activities, including educational scholarship distributions, tree plantations, and water cooler installations. In the same time, Adroit Auto participated in the SAMIL Utsav through their unique services like Inspection, Valuation, Claim and Verification to the pre-owned Automobile industry. Speaking on the occasion, Sameer Malhotra, Director & CEO of SAMIL, expressed his gratitude to customers, clients, partners, vendors and employees, stating, “SAMIL Utsav is more than an auction; it is a celebration of trust, transparency, and innovation in the pre-owned vehicle sector. This year’s overwhelming response underscores our mission to provide seamless mobility solutions and empower businesses and individuals alike.” He further expressed his sincere gratitude to the Samilians and thanked everybody for making India’s Biggest Auction of the Year in pre-owned automobile industry a grand success.

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