Sany Bharat, a leading manufacturer of construction equipment, heavy machinery and renewable energy solutions further strengthened their presence in West Bengal by opening a state-of-the-art 4S (sales, service, spare parts and skill development centre) office in Kolkata. The 4S model is a full-service approach that brings together sales, service, spare parts and upskilling. The new office located in Howrah was inaugurated by Dacheng Zhu, Representative of the Chairman of the Board and Executive Director of the Board, Sany Group, Dheeraj Panda, Chief Operating Officer (Sales, Marketing and Customer Support) Sany Bharat and Shashank Pandey, Business Head of Excavator and Motor Grader, Sany Bharat along with senior leadership team. The Kolkata office will cater to the entire state of West Bengal and Sikkim, moving ahead, Sany Bharat will adopt the 4s model to enrich customer experience and capture new markets with optimum operational efficiency. Speaking on the occasion, Panda said, “Providing the best retail experience to our customers has been our endeavour, which we have put into action by opening 4S offices in key locations across India. Kolkata has been a strategic market and we have seen our customer base increase here to an impressive figure thanks to the steadfast support and hard work put in by team Sany Bharat.” Elaborating the need for such a set up, he further said, “The new 4S office in Kolkata is a significant step towards embracing new concepts in the retail space so that we can rise above the expectations of our customers. Likewise, we will continue to surge ahead on the path of innovation, be it in manufacturing the best-in-class equipment or catering to the needs of our stakeholders.” “We are delighted to open a 4S office in the culturally vibrant city of Kolkata. This is a modern age office which shall be operated directly by Sany Bharat and has the potential to expand our footprint in this region and enhance scalability options. We are confident about making inroads into untapped market in West Bengal too and replicate the success we have had in other states across India. Speaking about the company’s success factor, he added, “We have never underestimated the needs of our customers nor undermined their knowledge as far as construction equipment are concerned. It’s perhaps this thought process that helped Sany Bharat emerge as a trusted brand and enabled us to surge ahead of our competitors,” said Pandey. As the construction equipment market is gaining prominence rapidly– this expansion will be seen as a significant step to capture new markets and expand customer base. Sany Bharat has also set up a toll-free number 18002093337 for all queries related to sales and services.