Anchor Electricals, a wholly-owned subsidiary of Panasonic, has announced the change in its legal entity to Panasonic Life Solutions India with effect from April 1, 2019. With this, the brand has also changed its corporate identity from Anchor by Panasonic to Panasonic. This alteration expresses its vision to make a better, comfortable life with human oriented solutions.Panasonic Life Solutions India (Formerly known as Anchor Electricals) has been selling a wide range of electrical products through its strong dealer and distributor network spread across India. Anchor has been the industry leader in wiring devices and also has a significant presence in switchgears, wires cables and tapes, conduit pipes, lighting, solar, housing, power tools and indoor air quality (IAQ). The positioning for the two core brands, however, remains the same, with Anchor targetting the value for money segment and Panasonic catering to the premium end of the market.Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting-edge and innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity, which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers.”“Changing the company name is a step forward into an era of transformation. Through Panasonic Life Solutions India, our objective is to augment the brand recall among our existing consumers and enhance our consumer reach. At the core, the brand Anchor will cater to value for money consumers, whereas Panasonic will focus on providing a comprehensive solution for energy saving, comfortable and safe living,” added Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India.Further, Panasonic Life Solutions India will also be foraying into a new category; introducing an all new first-of-its-kind modular kitchen, which is on the threshold of its launch in India.