Anchor changes its corporate identity to Panasonic
Real Estate

Anchor changes its corporate identity to Panasonic

Anchor Electricals, a wholly-owned subsidiary of Panasonic, has announced the change in its legal entity to Panasonic Life Solutions India with effect from April 1, 2019. With this, the brand has also changed its corporate identity from Anchor by Panasonic to Panasonic. This alteration expresses its vision to make a better, comfortable life with human oriented solutions.

Panasonic Life Solutions India (Formerly known as Anchor Electricals) has been selling a wide range of electrical products through its strong dealer and distributor network spread across India. Anchor has been the industry leader in wiring devices and also has a significant presence in switchgears, wires cables and tapes, conduit pipes, lighting, solar, housing, power tools and indoor air quality (IAQ). The positioning for the two core brands, however, remains the same, with Anchor targetting the value for money segment and Panasonic catering to the premium end of the market.

Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting-edge and innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity, which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers.”

“Changing the company name is a step forward into an era of transformation. Through Panasonic Life Solutions India, our objective is to augment the brand recall among our existing consumers and enhance our consumer reach. At the core, the brand Anchor will cater to value for money consumers, whereas Panasonic will focus on providing a comprehensive solution for energy saving, comfortable and safe living,” added Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India.

Further, Panasonic Life Solutions India will also be foraying into a new category; introducing an all new first-of-its-kind modular kitchen, which is on the threshold of its launch in India.

Anchor Electricals, a wholly-owned subsidiary of Panasonic, has announced the change in its legal entity to Panasonic Life Solutions India with effect from April 1, 2019. With this, the brand has also changed its corporate identity from Anchor by Panasonic to Panasonic. This alteration expresses its vision to make a better, comfortable life with human oriented solutions.Panasonic Life Solutions India (Formerly known as Anchor Electricals) has been selling a wide range of electrical products through its strong dealer and distributor network spread across India. Anchor has been the industry leader in wiring devices and also has a significant presence in switchgears, wires cables and tapes, conduit pipes, lighting, solar, housing, power tools and indoor air quality (IAQ). The positioning for the two core brands, however, remains the same, with Anchor targetting the value for money segment and Panasonic catering to the premium end of the market.Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting-edge and innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity, which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers.”“Changing the company name is a step forward into an era of transformation. Through Panasonic Life Solutions India, our objective is to augment the brand recall among our existing consumers and enhance our consumer reach. At the core, the brand Anchor will cater to value for money consumers, whereas Panasonic will focus on providing a comprehensive solution for energy saving, comfortable and safe living,” added Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India.Further, Panasonic Life Solutions India will also be foraying into a new category; introducing an all new first-of-its-kind modular kitchen, which is on the threshold of its launch in India.

Next Story
Equipment

Handling concrete better

Efficiently handling the transportation and placement of concrete is essential to help maintain the quality of construction, meet project timelines by minimising downtimes, and reduce costs – by 5 to 15 per cent, according to Sandeep Jain, Director, Arkade Developers. CW explores what the efficient handling of concrete entails.Select wellFirst, a word on choosing the right equipment, such as a mixer with a capacity aligned to the volume required onsite, from Vaibhav Kulkarni, Concrete Expert. “An overly large mixer will increase the idle time (and cost), while one that ..

Next Story
Real Estate

Elevated floors!

Raised access flooring, also called false flooring, is a less common interiors feature than false ceilings, but it has as many uses – if not more.A raised floor is a modular panel installed above the structural floor. The space beneath the raised flooring is typically used to accommodate utilities such as electrical cables, plumbing and HVAC systems. And so, raised flooring is usually associated with buildings with heavy cabling and precise air distribution needs, such as data centres.That said, CW interacted with designers and architects and discovered that false flooring can come in handy ..

Next Story
Infrastructure Urban

The Variation Challenge

A variation or change in scope clause is defined in construction contracts to take care of situations arising from change in the defined scope of work. Such changes may arise due to factors such as additions or deletions in the scope of work, modifications in the type, grade or specifications of materials, alterations in specifications or drawings, and acts or omissions of other contractors. Further, ineffective planning, inadequate investigations or surveys and requests from the employer or those within the project’s area of influence can contribute to changes in the scope of work. Ext..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?