+
Anchor changes its corporate identity to Panasonic
Real Estate

Anchor changes its corporate identity to Panasonic

Anchor Electricals, a wholly-owned subsidiary of Panasonic, has announced the change in its legal entity to Panasonic Life Solutions India with effect from April 1, 2019. With this, the brand has also changed its corporate identity from Anchor by Panasonic to Panasonic. This alteration expresses its vision to make a better, comfortable life with human oriented solutions.

Panasonic Life Solutions India (Formerly known as Anchor Electricals) has been selling a wide range of electrical products through its strong dealer and distributor network spread across India. Anchor has been the industry leader in wiring devices and also has a significant presence in switchgears, wires cables and tapes, conduit pipes, lighting, solar, housing, power tools and indoor air quality (IAQ). The positioning for the two core brands, however, remains the same, with Anchor targetting the value for money segment and Panasonic catering to the premium end of the market.

Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting-edge and innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity, which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers.”

“Changing the company name is a step forward into an era of transformation. Through Panasonic Life Solutions India, our objective is to augment the brand recall among our existing consumers and enhance our consumer reach. At the core, the brand Anchor will cater to value for money consumers, whereas Panasonic will focus on providing a comprehensive solution for energy saving, comfortable and safe living,” added Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India.

Further, Panasonic Life Solutions India will also be foraying into a new category; introducing an all new first-of-its-kind modular kitchen, which is on the threshold of its launch in India.

Anchor Electricals, a wholly-owned subsidiary of Panasonic, has announced the change in its legal entity to Panasonic Life Solutions India with effect from April 1, 2019. With this, the brand has also changed its corporate identity from Anchor by Panasonic to Panasonic. This alteration expresses its vision to make a better, comfortable life with human oriented solutions.Panasonic Life Solutions India (Formerly known as Anchor Electricals) has been selling a wide range of electrical products through its strong dealer and distributor network spread across India. Anchor has been the industry leader in wiring devices and also has a significant presence in switchgears, wires cables and tapes, conduit pipes, lighting, solar, housing, power tools and indoor air quality (IAQ). The positioning for the two core brands, however, remains the same, with Anchor targetting the value for money segment and Panasonic catering to the premium end of the market.Vivek Sharma, Managing Director, Panasonic Life Solutions India said, “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting-edge and innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity, which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers.”“Changing the company name is a step forward into an era of transformation. Through Panasonic Life Solutions India, our objective is to augment the brand recall among our existing consumers and enhance our consumer reach. At the core, the brand Anchor will cater to value for money consumers, whereas Panasonic will focus on providing a comprehensive solution for energy saving, comfortable and safe living,” added Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India.Further, Panasonic Life Solutions India will also be foraying into a new category; introducing an all new first-of-its-kind modular kitchen, which is on the threshold of its launch in India.

Next Story
Infrastructure Energy

L&T to Build India’s Largest Green Hydrogen Plant for IOCL

The plant will be developed on a build-own-operate (BOO) model and will supply 10,000 tonnes of green hydrogen annually to IOCL for a period of 25 years. It will operate entirely on renewable energy, aligning with IOCL’s decarbonisation goals and India’s broader net-zero ambitions.Green hydrogen at the plant will be produced using high-pressure alkaline electrolysers manufactured at L&T Electrolysers Ltd’s facility in Hazira, Gujarat. This initiative further showcases L&T’s commitment to localised, self-reliant clean-tech solutions under the Aatmanirbhar Bharat mission.LTEG’s..

Next Story
Infrastructure Urban

Bansal Wire Q1 Profit Rises 24.6% to Rs 393 Mn

Bansal Wire Industries, India’s largest stainless steel wire manufacturer and second-largest steel wire maker by volume, reported a 24.6 per cent year-on-year rise in net profit to Rs 393 million for the quarter ended June 30, 2025 (Q1 FY26).During the quarter, revenue rose 14.9 per cent YoY to Rs 9,390 million, while EBITDA increased by 19.6 per cent YoY to Rs 745 million, reflecting the company's strong operational performance and focus on value-added segments.According to Pranav Bansal, MD & CEO of Bansal Wire Industries, the company has started FY26 on a strong note, building on the ..

Next Story
Infrastructure Urban

Lemon Tree Opens Keys Lite Hotel in Banswara, Rajasthan

Lemon Tree Hotels has launched its latest property, Keys Lite by Lemon Tree Hotels, Banswara, further expanding its footprint in Rajasthan. This marks the group’s 11th operational hotel in the state and continues its focus on providing quality stays in emerging travel destinations.The newly launched managed hotel features 54 well-appointed rooms, a multi-cuisine restaurant – Keys Café, a fitness centre, and spacious banquet and conference facilities, catering to both leisure and business travellers.Located in southern Rajasthan, Banswara is known as the “City of Hundred Islands” for t..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Talk to us?