Reliance Broadcast Network Limited-owned BIG FM has entered the real estate sector with the launch of a dedicated vertical, BIG FM Realty, debuting a project in Uttar Pradesh. The company unveiled Big UNIMAXX City in Bahraich and indicated that the development is expected to generate revenue of Rs 12 billion (Rs 12 bn). The launch took place in Lucknow and marked the diversification of the media group into property development. The event drew participation from over 500 channel partners and stakeholders from the regional real estate ecosystem. Greenlands Global Pvt. Ltd. has been appointed as the managing partner for the Bahraich development and will oversee sales, marketing, branding and overall project positioning. This appointment reflects a structured approach to execution and a clear delineation of responsibilities. The company outlined a broader expansion strategy targeting a development pipeline with revenue potential of approximately Rs 40 billion (Rs 40 bn) over the next three years. The roadmap suggests plans to scale operations beyond the initial project with a focus on similar developments in regional markets. The strategy emphasises measured growth and brand-led positioning. BIG FM Realty intends to leverage the group's media presence to support branding and outreach for its real estate offerings, combining media-led communication with project development. Industry participants at the launch noted that the involvement of a national media entity could introduce a different approach to project marketing and customer engagement in Tier two and Tier three locations. The emphasis is expected to remain on structured delivery and positioning rather than speculative development. The Bahraich project represents an initial step toward establishing a presence in the sector, with further developments likely to depend on market response and execution outcomes. The company indicated that it will build a pipeline of projects supported by branding, partnerships and regional market participation. The move reflects a broader trend of diversified players entering real estate in emerging markets where infrastructure expansion is shaping demand.